News and Blogs

Viewing Distance for Fine Art Giclee Prints

I wanted to talk a little bit about viewing distance. I get asked all the while about ppi & dpi and how this relates to image quality, but i’m rarely asked about the third point which is viewing distance.

Those of you who have come to see me at my studio and those who have had telephone conversations with me will have heard me bang on about viewing distance.

PPI or Pixels Per Inch, is the screen resolution of your image file, this is important, as fewer ppi’s make smaller images, higher ppi’s make finer better quality images.

DPI or Dots per inch, is the bit i do when i print. An image that has 300ppi printed at 1440dpi will be 4.8 dots per pixel.

So artwork viewed from less than 60cm or 2ft in old money is best printed from a 300ppi image file.

Artwork viewed from 1metre away or 3.3ft can be printed from a 180ppi image file.

However, If your artwork is to be hung where someone can walk right up-to it and effectively stick there nose on the print I would always recommend an image file of 360ppi in resolution.

The Chart Below is based on someone with 20/20 vision, in good lighting conditions.

Viewing DistanceMin Resolution
30cm (1 ft)360 ppi
60cm (2 ft)300 ppi
100cm (3.3 ft)180 ppi
150cm (5 ft)120 ppi
2m (6.5 ft)90 ppi
3m (10 ft)60 ppi
5m (16 ft)35 ppi
10m (33 ft)18 ppi
15m (50 ft)12 ppi
50m (160 ft)4 ppi
60m (200 ft)3 ppi
200m (650 ft)1 ppi

Custom Printed Greetings Cards

When it comes to greetings cards we are sure it is not only us that this has happened too… going to purchase a card for a friend or family member and thinking ‘have I given them this card before?!’ Or alternatively, spending what feels like hours picking cards up and just not finding the right special one!

Well, why not create your own beautiful greetings cards, whether that be for birthdays, anniversaries, Christmas or just because? By having your image printed on a card, you’re really giving loved ones something bespoke, personal and special. You could take your favourite holiday image, whether this be either a photograph or a painting of the scenery and turn it into a greetings card someone can keep and frame.

Here at The Artist’s Print Room we offer two paper qualities for greetings cards, either a 300gsm smooth extra white paper or alternatively a 280gsm felt textured paper. We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side or short side). These sizes are ideal for purchasing frames for the cards too! Additionally, we can produce square cards for something a little different which are 145x145mm.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings card. Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just six cards per design and all are provided with corresponding envelopes so your cards are ready for their handwritten note and then the postbox!


What are limited edition prints?

Here at The Artist’s Print Room, we often get asked, what are limited edition prints? What are the ‘rules’? Here we hope to answer some questions surrounding this.

Limited Edition Prints

So, to begin with, a limited edition print is a set of prints of the same image which will only be produced to a maximum number eg. 100.

The ‘rules’

The Fine Art Trade Guild provides a lot a excellent guidance on how limited edition printing should work. Firstly, it is recommended that a limited edition print run is kept to below 850 prints worldwide, however, you can have as few prints as you like. This also includes any artist’ proofs. But it is worth considering that the lower the edition run, the ‘rarer’ your prints will be – potentially this can be good for resale, however, the more prints produced, the higher the potential income initially. This is really for the artist to decide upon as it depends on your objectives and purpose. We can of course, help advise and give guidance if required.

The Fine Art Trade Guild also states that, ‘a limited edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as a holder of the copyright, and the licensee, usually the publisher.’ The licensor should agree that no previous reproductions have been made and will not be produced again for publication. The publisher will also agree to not exceed the agreed print run which has previously been specified.

Additionally, to comply as a limited edition print run, the image should not be produced in any other format, anywhere in the world. This includes on other items such as mugs for example or as a different sized print. However, there is an exception in that it can be printed for promotional purposes in items such as brochures or books.

All print edition details should be included in the certificate of authenticity which is provided with the print included which print number the specific print is and out of how many.

Open Edition Prints

Alternatively, you can produce open edition prints. Basically, this means you can print as many as you like in whichever formats you like! Again, this is your personal choice and agreements need to be put in place. However, it is worth considering the sales value and resale potential with open editions. With limited edition prints there tends to be value added due to the uniqueness. Open edition prints are much better suited to mass production and high turnovers.


Jargon Buster

The world of print can be a little daunting, with so many different terms and acronyms it can be hard to understand what everything actually means! Here we’ve gone through some of the key terms and phrases you may stumble across and produced this little jargon buster. Think of it as your new go to printing dictionary! If there are any that you think we may have missed or would like us to explain, please just let us know and we will continue to expand the list below. You can contact us here or submit your questions and terms via Facebook or Twitter.

Bleed – The area of printing that goes beyond the edge of the sheet after trimming.

CMYK – Four base colours that are used in printing workflow. Stands for Cyan, Magenta, Yellow and Key (which is black).

Colour Cast – Unwanted colour within an image that affects either the entire print or just an area of print.

DPI – Dots per inch.

Fine Art Paper – Usually acid free and is a high quality substrate. We look into fine art paper in more detail in our previous blog article.

Gamut – Limits of shades and hues that can be displayed or printed.

GSM – Base weight of paper per square meter.

ICC – This is a set of data that characterises a colour input or output device or alternatively a colour space. This is according to standards set by the International Color Consortium. Each individual paper type/printer combination has a different ICC profile.

JPEG – This stands for Joint Photographic Experts Group – they coined this term. A lossy compression type for digital images and often the most common format type for storing and transmitting images across the internet.

Limited Edition – A print that is limited to a predetermined print quantity, as outlined on the certificate of authenticity. We will be looking into limited edition prints in a future blog post.

Long Grain and Short Grain – The fibres of the paper run parallel to the long side of the paper in long grain or parallel to the short dimension if short grain. Useful information when producing books or folded items as it can affect the quality of the crease of the fold.

Open Edition – Similar or identical prints that do not have assigned numbers.

Photo Paper – A standard go to paper choice for more day to day printing. Not as high quality as fine art paper, however, still a popular option.

Proof – Test sheet or section of a print to reveal how the final print will look. Used to ensure colours are produced accurately.

RGB – Stands for red, green and blue.

Substrate – The material the print is on, in our case this would either be paper or canvas.

TIFF – The term was created by Aldus Corporation. A lossless file format for storing images. When submitting your artwork to us for printing, we request a TIFF file with no compression.















Canson Certified Print Laboratory

Here at The Artist’s Print Room, we don’t like to brag but…we have something to celebrate! We are the first and only print company within the UK to be certified by the three biggest manufactures in the industry; Hahnemühle, Epson and now Canson! This comes after our recent Canson Certified Print Laboratory status confirmed earlier this week! Now you’ve not only got our word for being good at what we do, but also three others! We are obviously super proud of this achievement and we are giving ourselves a big pat on the back!

Canson Certified Print Laboratory
Print Test Chart - The Artist's Print Room
Canson Certified Print Laboratory – Test Printing

We were certified earlier this week as the third Canson Certified Print Laboratory here in the United Kingdom. This international certification guarantees you the highest quality standards. Canson Infinity experts have visited us here at The Artist’s Print Room to ensure compliance to their high standards which are required for certification. We had to undertake rigorous testing to prove our exceptional print quality. With the Canson Certified Print Laboratory status, you know you are selecting one of the best service providers in the industry, you can be confident in the quality of the final print as well as during all stages of production.


Canson have been producing fine art papers for artists since 1557 – that’s a long time, so they clearly know what they are doing! Since 2008 they extended their range to include the Canson Infinity brand which is their fine art inkjet paper range. We have extended our paper and canvas range to include several Canson Infinity papers, giving you a greater choice in substrates. The following papers we have added to our range include;

• Canson Infinity Aquarelle Rag 310gsm

• Canson Infinity Rag Photographique 310gsm

• Canson Infinity Fibre Rag 310gsm

• Canson Infinity Museum ProCanvas Matte 385gsm

Find out more about these papers on our Giclée Printing Papers & Canvases page.



The importance of certificates of authenticity

As an artist, it is highly likely that you want to give your customers reassurance in your product as well as protecting the integrity of your finished print. That’s where certificates of authenticity come into play. Designed to protect and authenticate your fine art prints, these certificates add a perceived layer of value and trust to your customer.

What is involved?

Typically there are a certain few things that should be featured on each certificate of authenticity, this includes;

Title of the artwork: arguably one of the most important features. What’s the name of your piece?

Artist: Again, as above, one of the most vital pieces. This if your ‘stamp’ on the certificate. Ensures your link to the work and gives you the recognition that you deserve.

The date: May seem an obvious one but it’s worthwhile at least adding the year to the certificate of authenticity.

Small image of the piece: Immediately makes the certificate of authenticity linkable to the finished print.

Certificate/print number: Particularly important if your print is part of an Certificate of Authenticity - The Artist's Print Roomedition. For example print number 1 of 500 – this information should be included on the certificates of authenticity. Each print will then have the corresponding number pencilled on to provide a pair! One certificate to one print.

Material/Printer/Inks: These are other variables that can add perceived value to your piece. By detailing the substrate printed on in addition to the quality inks, this highlights and ensures the archival qualities of your fine art print.

Finally, you, as the artist should sign the certificate.

Additionally, on our certificates of authenticity you will also find a declaration of intent, signed by both the artist and publisher.

How do certificates of authenticity benefit you?

By supplying certificates of authenticity with each of your prints you show your dedication as an artist and this can make your artwork easier to sell as well as potentially increasing the value. By having this document linked to your work, your customers can have the confidence in purchase. Sadly, there is no guaranteed way to 100% prove the piece is authentic further down the line when it comes to reselling, however, providing a certificate of authenticity provides good reassurance where possible. In addition to this, many companies, including fine art paper manufacturers and organisations such as ArtSure from the Fine Art Trade Guild offer services where you can upload details to an online register to give an extra level of confidence.

Here at The Artist’s Print Room we can provide certificates of authenticity with each print. Please contact us to discuss your particular requirements and we will be more than happy to help.




Hahnemühle Certified Studio

We are proud to be certified as a Hahnemühle Certified Studio, and the only one located in Shropshire! In addition to this, we stock the widest range of Hahnemühle papers and canvases in the UK.

The Hahnemühle Certified Studio scheme was created to support fine art print providers – like us! With an aim to achieve and maintain excellence in the industry. As a Certified Studio we have been accredited by Hahnemühle after a training session and an assessment to ensure high quality printing standards. The assessment also included demonstration of our competence in understanding fine art printing processes and colour management workflows ensuring the highest quality prints each and every time for you. Additionally, we are reviewed on a regular basis to ensure we are continually working to these high standards.

The following gives you an overview of the criteria we have had to meet:

  • An advanced understanding of archivability and longevity;
  • Full competence in printing workflow processes;
  • Implementation of colour management workflow;
  • Standardised light-colour matching;
  • Soft-proofing abilities;
  • Knowledge and understanding of non-destructive image processing;
  • Usage of fine art inkjet printers; and
  • Usage of Hahnemühle fine art papers and canvases. You can find out which papers we offer on our papers and canvasses page.
How it benefits you

For you as an artist or photographer, you can be assured that you are receiving a consistently outstanding print quality every time you order with us. Other benefits of being a customer of a Certified Studio include assured achivability of fine art prints and you can be sure of consistent reproductions each and every time.

So what are you waiting for? Start your order here through our simple online ordering form.



Taylor Wessing Photographic Portrait Prize 2018

The 2018 Taylor Wessing Photographic Portrait Prize organised by the National Portrait Gallery, is open for 2018. Entries for this leading international photographic portrait competition must be received by 23:59 on Tuesday 12th June 2018.

The competition celebrates and promotes the best in contemporary portrait photography from individuals across the world. Amateurs, students and professionals are invited to submit their works.

Six photographs can be submitted per entrant, either black and white or colour pieces and entry is £28 per photograph. Initially, entry is via an online portal. Successful entrants will then be invited to submit their pieces to a London venue for physical judging. If you’re lucky enough to get through to this round, we would be more than happy to help with producing your fine art prints! Find out more about our exhibition quality prints.

The competition has a reputation for creativity and excellence with the winner receiving £15,000. Additionally, judges (at their own discretion) may award other cash prizes to one or more of the shortlisted finalists.

Anyone from around the world over 18 is eligible to enter the competition and full terms and conditions can be found here.

Find out more

For further details, including full terms and conditions for the competition, visit the Taylor Wessing Portrait Prize section of the National Portrait Gallery website. You can view previous winners here.


Epson Digigraphie® Certified Laboratory

Did you know that we are one of only five Epson Digigraphie® Certified Laboratories here in the UK and additionally the only one in the West Midlands!

The Epson Digigraphie® accreditation was officially set up in November 2003 and since then a network of printing laboratories, dealers and artists have been established, of which we are proud to be a part of.

But what does this mean for you?

By being one of the Epson Digigraphie® Certified Laboratories, you are guaranteed the best quality prints. Furthermore, our printing equipment complies with the technical terms set by Digigraphie® and we have been certified to print with the Digigraphie® label. This all ensures added value to your final fine art prints. As part of our certification we have to undertake rigorous monthly quality control checks ensuring our work is always completed to an exceptionally high standard.

What is involved in Epson Digigraphie® Certified Laboratories?

We have to comply to stringent technical commitments, which include;

  • Using an Epson Surecolor SC-P9000 or Epson Stylus Pro Professional printer;
  • Epson Ultra Chrome or Ultra Chrome HD or Ultra Chrome K3 inks,
  • Certified paper; and
  • Each print is required to be authenticated, numbered and signed.
Epson Digigraphie® Certified Laboratories - The Artist's Print Room
Digigraphie® Embossing – The Artist’s Print Room

The following papers that we offer are Digigraphie® accredited:

Hahnemühle Museum Etching, Hahnemühle Photo Rag Bright White, Hahnemühle William Turner, Hahnemühle Photo Rag Baryta, Hahnemühle Photo Rag Satin and Canson Aquarelle Rag 310.

Prints will be finished with an Epson Digigraphie® embossing.

Additionally as an artist, you can register with Epson Digigraphie® and benefit from more visibility through an online gallery. Find out more about the scheme through the Epson Digigraphie® website. Alternatively, please feel free to contact us to discuss your specific requirements.

The world of personal data is changing

Starting 25th May 2018

With GDPR (General Data Protection Regulation) fast approaching,  we’re getting in touch to check that you’re happy to continue receiving the emails and newsletters we send out from time to time.

We’d love to carry on sharing our thoughts and ideas on fine art, from helpful tips and inspiration to exhibitions and news.

However, under the GDPR regulations we HAVE to hear back from you, otherwise we will HAVE to, by law delete your names and email addresses from our mailing database, INCLUDING CUSTOMERS, therefore, to simplify the whole process we have decided to completely delete our existing marketing database.

Please read our Privacy Policy

If you would like to stay informed,  you WILL have to re-subscribe using the form below. Its a double opt-in form which means you will receive an email, which you have to open and click to activate.

To STAY on our mailing list, please complete the form below:

If you have any questions, regarding your personal data please call us on 01746 325 911 or email me for more details.

All the best