We’ve created a list of the most important aspects of turning your art or photos into printed greeting cards. Some of them are so easy to forget and sometimes you don’t realise what you have missed until you receive your printed greeting cards.
So to help get your organised and prepared before you place your greeting card order, take a look at our top tips for greeting card printing. Don’t forget at The Artists Print Room we print your greeting cards with pigment inks, which add an extra depth of rich, vibrant colour to your printed greeting cards.
Choose your images carefully
Ones that convey emotion and feeling. Cards are sent to connect one person to another, so choose your images carefully. Bright, colourful cards are more popular than dark, moody, sombre cards.
Also highly detailed or very fussy artworks might not suit being printed on a smaller scale for a card. The detail can become lost. So take the time to view the digital image file of your artwork at a smaller scale to see if the artwork still looks great. The same applies to a photograph you want to print as a greeting card. Also if it has large areas of darkness the small details may become lost.
So when you’re choosing your art and photos to print as greetings cards, consider the message it is conveying, the colours and whether it will work on a smaller scale. Ask yourself will it grab a buyers attention at an art fair ?
Choose a card shape to suit your Images
It is easier to choose a card shape that suits your artwork or photo image. Such as a square card for a square image and a rectangle card for a rectangle image. This is where aspect ratios can come in handy, so you can scale your image to a smaller size, without having to crop your image for cards printing.
That being said a lot of artists like to create bespoke sizes of art, which is fine for printing giclée prints of your art, but card printing is a different matter. Generally the shape and size of a greeting card is determined by the envelopes available. Again you could create bespoke envelopes, but this will make your printed cards expensive for your buyers.
So firstly think about the best shape of greetings card to suit your artwork or photo image. You may have to crop your image to suit the card, but choose a size that requires the least amount of cropping. When you’ve cropped your image, take the time to look at the final image, make sure you haven’t missed anything important.
If you need help with editing your image, then please Get in touch, we’re able to enlarge and edit your images for fine art printing.
At the Artists Print Room we offer printed greeting cards in the following sizes:
A6 148 x 105mm,
DL 204 x 100mm
SQUARE 145 x 145mm
7 x 5” 178 x 128mm
A5 204 x 142mm
Create a GREAT digital image file of your art
You’ll need a digital image file of your art for printed greeting cards. If you choose to photograph your art, make sure it is evenly lit and use a tripod to steady your camera. Also make sure your digital image file is only of your artwork, not the frame it is in or any background.
When you choose your images of art or photos make sure the images are in focus, are straight and at the correct brightness. Take the time to view your images on your screen, to check you haven’t missed anything or have any blurring or marks on the images. Also ensure your screen is set at a reasonable brightness. Too bright and your images will print darker on your art or photo greeting card.
Crop your Image
Generally you need to crop your artwork image to suit your card size. It will all depend on the design in your image, as how best to crop it. Sometimes enlarging the image slightly will help remove parts of your image that would look odd being cropped in half, such as an animal’s head. Cropped flowers, buildings or scenery aren’t so noticeable or distracting.
So it’s important to take the time to study your image, once you’ve cropped it, to make sure you haven’t cropped out something important.
When it comes to cropping your photos for card printing, again make sure you are not removing any sections that are an integral part of the image. Also if you decide to crop in close, ensure your final image is still large enough to print from and that you are not left with a blurred, pixelated image.
What is a Print Bleed
This is a print terminology that most people are unfamiliar with. A bleed is the ink that prints beyond the trim edge of the printed card, to ensure your printed image extends to the edge of the card after trimming. So once your greeting cards have been guillotined, you are not left with a visible white edge to the printed cards. The bleed is usually 3mm.
Also the bleed only needs to be on three sides. You don’t put a bleed on the creased edge of the card. Your image will print over a creased edge, so that no white shows along the crease, once the greeting card is folded.
There should be a bleed setting in your design software, but if you need help, please Get in touch. When we design the layout of your card we can add the bleed.
Greeting Card Borders
If your image has a white background, then you don’t need to worry so much about cropping. Just check that your image is centred to the size and shape of the card you choose. Again artists and photographers like to be creative and sometimes choose to have an image deliberately offset and that’s fine if it’s deliberate.
Most creatives choose borderless cards, this is when your image is printed to the edge of the card and this is also when a bleed is required, which we mentioned above.
If you decide to have a border, generally artists and photographers choose a white border around their image, but you can create line borders around the image too. Make sure that any line borders you create are equal in depth and distance around your image.
Don’t forget to check out our Blog ‘How to Sell Greeting Cards online’ for more tips
Technical specifications of your image
The better your digital image file, the better the final printed greeting cards. At The Artists Print Room we require an image file 300ppi with an embedded RGB colourspace. So when you order printed greeting cards, you need to provide a print-ready file. If you need technical help, then please feel free to Get in touch
Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson Digigraphie, ILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.