How to sell your artwork – Part 2

Selling Art Online

Following on from our last blog post regarding how to sell your artwork or photography, you should also consider the power of social media. Many of us, if not most of us, will have at least one social media account. Here we have put together some tips and ideas on how you should use these free tools to your advantage.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely, it’s best to focus on one or two and do these well rather than using all. It could be argued that the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience carefully. Take a look at the demographics of your target audience and see where these fit best with each social media channel.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! As mentioned before don’t try to have accounts on all social media platforms. Just select a couple to run with, for example, Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable for most.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone which is an astonishing amount of uploads! It’s easy for your posts to get lost in that against everyone else so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it! It may be worth setting up your own social media calendar so you know when to post.
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work rather than your personal business. Not everybody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography rather than sharing your everyday life.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further. Also, don’t be afraid to comment on work that you spot and like too. This can help you build connections with other artists and photographers in the industry that may become useful contacts in the future.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags and keep this as a reference document that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your social media profiles. These provide a great starting point when selling your artwork and photography through social media.

How do you find social media works for you and your business? Share your views with us on Facebook, we would love to hear what you have to say!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

How to sell your artwork or photography – Part 1

Following on from our last blog post; how to price your artwork, how do you actually go about selling artwork online?

Selling Artwork Online

As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Website

One of the most important things you should have is your own website. A website is your little unique space on the internet and provides the best place to showcase your work in a way you want to. Creating a website can be a daunting thought, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step website builder which makes the process straight forward for even the biggest technophobe! Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create a website on your behalf. It is well worth the investment and you can then run and maintain from there or have your web expert do this on your behalf.

Having a website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message and image you want to portray. It can also the best opportunity for your personality to shine and for potential customers to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time to not overwhelm them!

Things To Consider

There are a few very important factors to consider with your website to create the best experience and get the best engagement from your prospective purchasers:

Images

Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are looking at and hopefully buying. If you feel necessary and are concerned about people stealing your images, include a watermark.

Your images also need to load quickly, a slow running website puts people off there are various ways of ensuring this – speak to your website developer and highlight this point. Furthermore, websites are seen more favourable by search engines, such as Google, if they run quickly.

written content

Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off. Ask a friend or family member to read through your work before publishing online, bribe them with a cup of tea and a piece of cake if necessary! It’s very easy to miss spelling mistakes when you’ve been working on a written piece.

Research

Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? Pick out the things you see they aren’t doing so well and implement them yourself but better! It’s well worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.

regular updates

Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection and relationship between yourself and potential customers.

payment options

If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online. Paypal also offers some protection for sellers and buyers online. Find out more about PayPal and their business services on their website.

social media

Set up social media accounts for your work. Ensure you link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website and helps you reach a bigger audience of potential customers.


So there are our top tips when it comes to selling your artwork online. Do you have any top tips to share with us that we may have missed? What do you find works best for you? Share your thoughts and ideas with us on Facebook and Instagram!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

How to price your artwork

Following on from our previous post where we highlight that signing your print can generally increase the sales price by two times. When starting out in the art industry, how should you go about setting a sales price for your artwork?

There are several important factors that you must consider here. You must consider all your costs when setting a reasonable sales price. It’s important that your pricing makes sense and that you haven’t just plucked numbers out of thin air! It’s probably a good idea to take a quiet moment to sit down and go through your pricing structure, step by step.

Direct costs

These include such things as your raw materials; such as your paper, paints and other equipment if you’re an artist or your photography equipment if you are a photographer. To price your artwork you need to calculate how much of an expense this has been and spread these costs across all your products that you can produce.

You need to account here for your reproduction printing costs. Ensure you have covered this, so this can be passed on to your customer. This would include any framing costs you may have, if you are selling prints in frames of course. You also should consider your postal costs and packaging costs if you are shipping to your customer yourself. We can help with this, by direct shipping your prints to your customer – please contact us for more information.

It goes without saying though, if you are selling a reproduction of your original artwork, the pricing will be lower than compared to the original as you can sell many more of the same image.

Overheads

Secondly, when pricing your artwork, you need to consider your overheads. This includes utilities such as lighting, heating, rent, insurance and other administration costs. All of these day to day things need to be taken into consideration. Even cover your time for social media and advertising too.  A proportion of your bills and utilities should be spread across your work.

hourly rate

Finally, you need to assess how long it takes to create you work. By setting yourself an hourly rate and multiplying this by the time spent on your work, it helps keeps things clear and understandable. You should also consider here, any travelling costs you may have. If you tend to work on location, you should cover the cost of your fuel and other expenses you may have here.

do your research!

If in doubt when pricing your artwork, one top tip we would recommend; do your research! Why not take a look at work similar to yours and see what prices others are setting? With the art industry there is always an element of subjectiveness so doing this should be done with some caution. However, there is no harm in understanding on what is going on in the industry as a whole and where you fit within this spectrum of work.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

Signing fine art prints

When it comes to signing fine art prints, there are some unwritten rules to be aware of. It’s important to consider these factors if you are hoping to make money and sell your work. Here we have put some tips together for you to help explain the most common practices in the industry.

The Importance

Firstly, the most important thing to remember is, it’s really down to you! You’re the artist, it’s your work that you have spent time creating. Signing your print can generally increase the sales price, this Huffington Post article from 2011 suggests the value can be increased by at least two times. Additionally, your work is something to be proud of and you should therefore put your name to the piece and claim your rights as the artist.

Signing should be an automatic part of the production process and should be one of the first things you do once receiving your prints (after unwrapping the packaging, of course!) Also, by signing your prints, you are giving your approval of the work.

Signing The Print

Traditionally, prints are signed at the bottom, in the margin, as follows;

  • The left hand corner details the edition number and edition size (if applicable). For example, edition number 4 of 50 would read as 4/50.
  • In the middle, you would add the title. Again, this is only if applicable. Not all artists title their artwork so don’t feel this is necessary.
  • The right hand side is where the most important thing comes; the signature. Your signature is your brand, be creative and distinctive. We would highly suggest not using your day to day signature that you use for things such as banking. Make this signature different! For creative inspiration, take a look at this list of artist signatures.

It is also incredibly important to not sign within the width of your print area. Make sure you stay away from your borders as if you’re subsequently having your print frame, you may find this is covered over or even worse, cut off! If in doubt, seek advice from your framer before signing your fine art prints.

Tools For The Job

When is comes to signing fine art prints, you need the right tool! We would suggest using a pencil on matt papers such as the Hahnemühle Museum Etching. Here at The Artist’s Print Room, we always recommend a mechanical pencil such as a Pentel P209 with a 2B lead. However, for other papers with a gloss coating such as the Canson Infinity Platine Fibre Rag, do not sign with a regular ball point pen or maker pen! It’s vital to use a pen which is archival and acid free in order to prevent any spoiling of your work. One excellent choice would be the Sakura Pigma Pens. Using such pens will ensure the ink doesn’t fade or discolour subsequently affecting your print.

As an alternative or even as an addition to hand signing, you could emboss your print to add a really special extra touch.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Ordering your fine art giclée prints

When it comes to ordering your fine art giclée prints, it can be a confusing process, with so many options to be aware of. Here at The Artist’s Print Room, we have tried our best to ensure our online ordering system is straight forward and easy to use.

Firstly, head over to our online shop. You’ll find this option at the top of our website. The blue box saying ‘Order Here!’ will take you directly through to our online ordering system.

The Artist's Print Room header image to show main website menu

 

 

 

By heading through to our online shop, you will see the following four options:

The Artist's Print Room online shop

From here, to order giclée prints, head over to the printing option. Here you will see a number of different options, including deckled edge prints, poster printing, greetings cards and print proofs. If you’re not sure how your final print will look or your just starting out in the world of producing your artwork or photography as giclée prints, it might be worth considering print proofs in the first instance.

Print Proofs

Our print proofs are 280x120mm as standard (other size options are available though). You can order print proofs on any of the fine art substrates that we offer and prices start at just £7.50. Print proofs give you the best opportunity to take a closer look at the colours, substrates and quality of our products before committing to a full sized print.

Giclée Printing

If you’re ready to go ahead and order your giclée prints, then head straight to our online order form. Here you will be taken step-by-step through the options available to you. Firstly, you will need to select your print size. You can order generic paper sizes or alternatively bespoke print sizes. Prices here start at £9.00 for an A5 print.

Secondly, you can add a plain border to your print. If you’ve added a border to your print file already, please make sure to select the relevant option. Alternatively, you can ask us to add one on for you and let us know what size you would like this.

Then comes the exciting bit! Select from our wide range of substrates available. Take your pick from our gloss, matt or textured fine art papers. We have 15 papers to select from plus two canvas substrates.

Following on from your substrate selection you can add on the option of having a certificate of authenticity. These are a great addition, particularly if your print is part of a limited edition. Once you’ve completed all these stages you will receive a bespoke price according to your selections. Please note, we also offer discounts on multiple orders starting at six prints. If you have a print run of over 100, please do contact us for further information and pricing.

There you go! Ordering your giclée prints is as simple as that! Once you’ve added your products to basket, follow our simple instructions to upload your files, then sit back and relax! Your order will be on the way to you shortly. We will be in touch if there are any issues or questions, additional, please feel free to contact us if you have any questions too!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

 

 

How to select a fine art printing service…

When taking that first leap into the world of producing your work as either artwork reproduction prints or fine art photography prints, it can be daunting. It’s also difficult to decide on who to trust with this specialist work. Here are our top tips in selecting a fine art printing service and some of the important factors you should consider.

Experience

Possibly the most important factor when selecting a fine art printing service. Ensure you are selecting a business with a good number of years behind them. This vast amount of experience speaks volumes in itself. A fine art printing company that has been around for several years, is more than likely to know their stuff, this includes overcoming hurdles such as technical issues. They are also more likely to understand your requirements and be able to advise honestly and truthfully when you need some assistance. If in doubt, it is always worth asking to see some examples of work they have previously printed for other artists and photographers.

Accreditations

There are many accreditations within the industry, in particular ones from paper manufacturers themselves. These large, global firms are not going to recommend fine art printing services of sub-quality. Therefore, shop around, ask the fine art printing companies which accreditations they have. These accreditations proves that they are up to standard and have close working relationships with some of the biggest manufacturers in the industry. Did you know that we are the only UK based fine art printer to be certified by Epson Digigraphie, Canson Infinity, Hahnemühle FineArt and ILFORD Imaging? We are also members of the Fine Art Trade Guild. Having these certifications really allows us to keep up with trends and news from these companies. Additionally, it also proves that we have been rigorously tested and checked in our print standards.

Options

It’s good to use a fine art printing service which provides you with different options. Although, not too many options! You want to use a business that can give you a range of different fine art papers so you have a few choices for which works best for your artwork reproductions or photography. A select number of industry leading papers should be offered alongside a few alternatives; giving you the artist, some variation. Having a select range of substrates ensures the printer knows how to handle each of the papers and understands the colour workflow processes to ensure you have the most perfect print. However, some fine art printing services decide to offer all the fine art papers known to man! This can be troublesome in that it can be confusing with so many options available. Furthermore, it could be likely that some of these lesser used or liked fine art papers could be sitting on a shelf exposed to the elements for a long time which is not ideal!

Convenience

An easy to use and simplistic ordering process is always a good start for time pressed artists and photographers. Being able to upload your images and know they are being cared for can create a great peace of mind for you. As an artist or photographer is important to free up your time so you can focus on creating your artwork. Therefore, always find a fine art printing service that you trust to take this hassle away from you. Also, it’s worth considering if your fine art printing service are easy to get hold of? If you have a pressing question, will they come back to you in a reasonable time period with answers, advice and suggestions? The art and photography industry can be incredibly subjective so it’s always great to have someone to validate your processes and work with. An excellent fine art printing service will do this for you and assist every step of the way.

It’s also worth remembering, cheap is not always best. You are looking for a fine art printing service rather than a photocopy shop! With a slightly higher price, you’re much more likely to receive a more personal service with great communication and advice in addition to the best fine art printing materials available.

Please feel free to contact us for a quick introductory chat, we would love to find out more about you and how we can help you as an artist or photographer. We pride ourselves on excellent customer service so you can also contact us on 07809 381 978 either over the phone or by WhatsApp. You can also get in touch through Facebook Messenger at anytime.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Hahnemühle Natural Line

Just last week we received a very exciting parcel from the Hahnemühle mill in Germany. This small hemp bag, with an agave ribbon contained a bamboo USB stick. This wonderful gift tied in with their new Digital FineArt paper range; Natural Line, which is officially being launched on the 31st October.

The Natural Line has a special place in the Hahnemühle Digital FineArt Collection. It focuses on FineArt inkjet papers made from unique raw materials. These plants that provide the cellulose for the paper manufacturing, require minimal maintenance, grow quickly and don’t use any pesticides. Their rapid growth means that more cellulose can be produced in the same area than that with other raw materials. Further to this they also require much less water, helping to save valuable resources and protect the environment.

As a Hahnemühle Certified Studio we have the privilege of a sneak peak at this new range. The Natural Line contains three papers, one of which was their pre-existing Bamboo giclée paper. The three papers which include two new products are;

Natural Line – Agave

Made from 70% agave fibres and 30% cotton rag.

Agave is a plant which is also known for making tequila! This plant is native hot countries including Mexico. The base material (sisal fibres) stand out with a bright white natural tone and this fine art paper does not contain optical brighteners. The rough, yet delicately defined surface texture gives the subject a captivating sense of depth and impresses with a pleasant, soft feel.

Natural Line – Bamboo

90% bamboo fibres and 10% cotton rag.

This Bamboo fine art paper was the first in the world to be made from 90% bamboo fibres. The unique combination of sustainable bamboo fibres, soft surface texture and impressive print quality gives the artwork outstanding expression and soul.

Natual Line – Hemp

60% hemp fibres and 40% cotton rag.

Hemp is one of the world’s oldest and most versatile natural fibre. This paper’s base has a bright white natural tone, and thanks to the bright white colour of the hemp fibres, no optical brighteners are required. The lightly textured surface gives the paper a pleasant, silky feel.

We can’t wait to get our first order in for the Hahnemühle Natural Line and give the fine art papers a trial run through the printer! We will keep you updated as to when they are available through our online ordering system.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

ArtSure and why we have left the accreditation…

After a long and difficult deliberation, we have had some frustrations with the Fine Art Trade Guild and their ArtSure scheme. Therefore, we have consequently taken the decision to leave ArtSure as we believe this is in the best interest of our clients and is no longer adding value to your fine art giclée prints.

At The Artist’s Print Room, we are constantly striving to push the limits and expectations from fine art giclée printers. We believe an outstanding print quality with great definition; precise and accurate colour reproduction is paramount to this quality. Moreover, consistent reproductions of prints are critical to this standard.

The previous scheme – Approved Printer Programme

Previous to ArtSure, The Fine Art Trade Guild had a standard for printers, known as the Approved Printer Programme. Fine art giclée printers would submit their offered substrates to an independent UKAS approved laboratory for testing. This would test for blue wool scale and lightfastness. If your prints were approved and successful you would receive a certificate. Unfortunately, this was a time consuming and costly exercise with each paper type costing approximately £140 plus VAT. Therefore, change was required and was very much welcome!

The current ArtSure scheme

ArtSure was seen as a great step forward with a predesigned set of standards in giclée papers, inks and printers. It was fortunate in meaning there were no more expensive UKAS lab costs. In particular for us here at The Artist’s Print Room, this equated to a massive cost saving as we were offering 12 different substrate qualities at the time. Consequently, we could pass that saving onto our clients. To begin with in the first year, just three fine art printers signed up to the ArtSure scheme, however, it rapidly expanded.

My initial concern regarding this was the new roll out. For us, it felt the focus was no longer on fine art printers, but it opened the market to self-publishing artists and photographers. Furthermore, it enabled anyone with an approved printer, ink and paper combination to have the ArtSure status, thus, in our opinion losing credibility. Anyone could spend just half an hour and with a few clicks have all the specified materials on the ArtSure list. This would subsequently mean they could gain the ArtSure status. Regardless of the quality of the prints they produced, whether pixelated, blurred, visible banding, missing ink spots or fingerprints they could still be a member of this accreditation. Furthermore, there was no audit trail which was previously required under the old system. Individuals could easily swap products for cheaper alternatives of a much lower quality as this was not checked and audited; therefore this poor quality could be deemed approved by ArtSure.

Under this scheme, it felt like anyone could purchase the required equipment and then purchase the ArtSure accreditation. This was foregoing the years of dedication to the industry, knowledge and expertise we truly believe makes an outstanding fine art giclée printer. I voiced my concerns to the Fine Art Trade Guild and was invited to speak to the guild committee. However, sadly, my invitation never arrived, and I therefore have doubts over the aim of this programme and the true motivation behind it.

Moving forward, the Fine Art Trade Guild have now introduced a partnership with Innova paper, and this will be launched in China which we have our doubts over. It is important to note here that Innova are not a fine art paper manufacturer. Whereas, there are other manufacturers in the industry which are seen as market leaders and have a wealth of experience in paper manufacturing which are not involved in this process, and we believe this is a massive oversight and rather unfortunate. We are concerned that this programme is now no longer trying to strive to improve standards throughout the industry.

The ArtSure slogan, is ‘digital print quality you can trust’. We no longer feel that we can support this in the best interests of our clients. We do not believe that the quality of a fine art print is at the forefront of the programme and thus we will be taking a step back. The focus appears to be on the ‘materials’ used within fine art printing whereas we know there is much more to this process. Good quality materials do not make an outstanding giclée print. It is the knowledge and expertise of the people behind these businesses that bring the true quality and added value to the final product.

Sadly, we feel that the point of the scheme has been missed and we are dubious of the motivations behind this. We really hope this is not motivated by revenue.

Here at The Artist’s Print Room, we want our clients to have outstanding quality prints, and sadly, we no longer feel that ArtSure are supporting the industry in this way with their new principles so will be taking a step back from the scheme. We trust you understand the difficult decision we have come to and if anyone would like to discuss this further, please do not hesitate to contact us. Our primary focus is to support and develop the industry and consequently providing our clients with the highest quality prints.

The Artist’s Print Room

We are still the only UK based fine art printer to be accredited by Canson Infinity, Hahnemühle Fine Art, Epson Digigraphie and ILFORD Photo, so rest assured you can trust our quality and fine art printing processes. If you would like further information on anything we have highlighted above or have any questions, please do not hesitate to get in touch.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

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The Big Draw 2019

The Big Draw Festival returns throughout October 2019 and is now in its 19th year! This event is also known as the world’s biggest drawing festival and aims to unite people, pencils and pixels across the globe. The month long festival encourages all ages to join in and celebrate creativity. So as an artist, why not share your love with everyone!

The Big Draw 2019 is specifically themed; Drawn To Life: Creativity & Wellbeing. With a focus on the vital role of creativity for health and wellbeing purposes, this event is suitable for everyone, whether just starting out as an artist, an established artist or not an artist at all! So far, The Big Draw festival has encouraged over four million people to draw. It also holds two world records!

With events all over the country, there are plenty of opportunities to get involved, you can find the event list here. Or alternatively, if you’re an artist yourself, why not encourage others to get involved and share your passion by holding your own event. Whatever you do during October to participate, make sure you post on your social media accounts and use the following hashtags; #DrawnToLife and #ThingsThatSparkJoy.


The Big Draw is a visual literacy charity promoting the universal language of drawing as a tool for thought, creativity, social and cultural engagement. The Big Draw (formerly The Campaign for Drawing) was launched in 2000 by The Guild of St George, the charity founded by John Ruskin in 1871 – becoming an independent arts education charity in 2006.

The Big Draw manages collaborative research projects, campaigns and educational conferences on visual literacy, digital technology and STEAM. The charity supports professional and emerging artists through its national contemporary art prize, The John Ruskin Prize and exhibition, and through events, awards, and competitions, creates platforms for each and everyone who wants to draw.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Bespoke Christmas Greeting Cards

It’s coming up to that time of year again… The nights are starting to draw in, the temperature is dropping and our supermarkets are being stocked full of seasonal goodies! Christmas is now just around the corner and it’s time to start planning.

This year, why not do something extra special and have your artwork or photography printed onto bespoke Christmas greeting cards? You could increase your turnover by producing your artwork or photography as an additional product. By having your image printed on a card, you’re offering your customers something truly special and bespoke. You could take your favourite winter holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that recipients can keep and frame.

Bespoke Christmas Greeting Cards

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as twelve-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side). Additionally, we can produce square cards for something a little different which are 100x100mm and 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just twelve greetings cards per design and all are provided with corresponding envelopes and cello sleeves and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between five and ten days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.

Order your bespoke Christmas greeting cards online using our simple to use online order form.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

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