Selling Art Online – Website

Selling Art Online

As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Website

As an artist or photographer, one of the most important things you should have is your own website. A website is your little space on the internet and provides the best place to showcase your work. Creating a website can be daunting, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step builder which makes it simple to put together. Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create your site on your behalf. It is well worth the investment and you can then run and maintain from there.

A website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message you want to portray. It is also the best opportunity for your personality to shine and for people to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time!

Things To Consider

There are a few very important things to consider with your website to create the best experience (and not turn people away!)

  • Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are purchasing. If you feel necessary and are concerned about people stealing your images, include a watermark.
  • Your images also need to load quickly, a slow running website puts people off. Furthermore to this, websites are seen more favourable by search engines, such as Google, if they run quickly.
  • Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off.
  • Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? It’s worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.
  • Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection between yourself and potential customers.
  • Offer a mailing list sign up. This is a great way to capture who is truly interested and provides further opportunities to market your work. You can also encourage visitors to share your work through their social media to reach an even bigger audience.
  • If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online.
  • In order for your website to appear high up in search engines you need to implement some keywords. Large companies spend thousands of pounds each year on doing this, however, it is something you can manage yourself. Have a think about what people would search for in a search engine to get to your website. Use these words and phrases throughout the written content on your site. Keyword optimisation really pays dividends and makes your website more obtainable.
  • Set up social media accounts for your work (we will look at social media marketing in our next post). However, in the interim, link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website.

These are just a few important factors to take into consideration when starting your website. All are very important and it’s easy to skip such factors.

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Bespoke Greetings Cards

Did you know that you don’t just have to have your work reproduced as standard prints? You can also create bespoke, stunning greetings cards from your art or photography. By having your image printed on a card, you’re really giving loved ones something bespoke, personal and special. You could take your favourite holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that your recipient can keep and frame.

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as six-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side or short side). Additionally, we can produce square cards for something a little different which are 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just six greetings cards per design and all are provided with corresponding envelopes and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between three and seven days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

ILFORD Certified Print Partner

Last week, we received the brilliant news that we had been awarded the ILFORD Certified Print Partner status making us one of only two in the UK! This means we have met their high requirements in colour management, processing, quality control and customer service!

We are proud of our latest achievement and this ILFORD Certified Print Partner status compliments our other industry accreditations including; Hahnemühle Certified Studio, Canson Certified Print Laboratory and Epson Digigraphie Certified Laboratory.

ILFORD

ILFORD was founded in 1879 and since then has been a name people associate with photography. The company has evolved over the years, however, their drive and passion to provide customers with world class products is still as strong as it was over 140 years ago.

ILFORD Certified Print Partner

ILFORD is renowned for its premium quality and its inkjet photo products are selected by professional photographers wanting to achieve the look and feel of professional quality prints. The programme was introduced for photographers that do not have the time to print their own work but are looking for professional prints, produced to the highest quality. The programme includes print partners across Europe that all share the same values of quality that are synonymous with the ILFORD brand and their selection of products. Each of the accredited ILFORD Certified Print Partners have been through a stringent and complex evaluation process to ensure we all meet the required standards set by the ILFORD Technical Team.


Therefore, with this great news, comes further great news! We will soon be be expanding our paper options by offering some of the wonderful ILFORD fine art papers for your prints. We will keep you updated with further information in due course.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Artwork Reproduction Photography

Artwork reproduction – turning your original art into stunning, true giclée prints! We have recently made a few updates to our Artwork Reproduction Service including providing you with a FREE postage label so you can easily send us your original piece to be photographed.

Artwork Reproduction Photography

There are only so many pieces of original art that you can create in one lifetime. With artwork reproduction you can have one piece created as many times as you like sharing your work near and far thus making your artwork ideal for resale. All artworks can be reproduced, including; watercolour, pastel, oil, illustration or acrylic. Even 3D sculptures can be captured and produced as a fine art giclée print and accuracy during this process is incredibly vital.


Artwork Reproduction Services

When it comes to reproducing your original artwork the first and most vital step in the process is the image capture. Artwork reproduction photography is a specialist process which requires outstanding accuracy and a thorough understanding of colour workflows. So, if you are looking to reproduce your original artwork to sell we offer a professional artwork reproduction photography service with an exceptional reputation for attention to detail. Using our vast experience, understanding and specialist equipment, we can capture the subtle hues and fine details in your original artwork. This is extremely important as any fine details missed in this process will subsequently be missing from your final fine art giclée print. We have experience in handling delicate artworks, so you can be assured your original will always be in safe hands with us.

Soft Proofing Set-Up – The Artist’s Print Room

With our custom-built artwork reproduction photography set up the final file of each piece of artwork we photograph is a massive two-times the size of the original piece. With the incredibly large file size it ensures that there is an incredible high-colour depth, all minute details included, full tonal range and perfect accuracy. For example, a typical 16” x 12” original piece will produce an image file of 160mp and an immense 900mb (16bit) at 300ppi. Consequently, this will then produce a final giclée print of 36” x 24” at 300dpi without any additional enlargement or distortion.


Service Details

Prices for these services starts at £60.00 and all our prices are based on per square inch, it doesn’t mater whether your artwork is matt, gloss or varnish. We also offer 15% discounts for every additional pieces to be photographed. Additionally, for those that wish to send us their artwork for image capture, we will provide you with a FREE postage label so you don’t need to worry about delivery costs to us. Our Artwork Reproduction Services can be ordered online through our online ordering system.  Included in this is the image white point and colour balanced in addition to a printed test proof. Additionally, we will provide a 72ppi image file which you can use for your records and your website. For a full breakdown of our prices please view our pricing page. View our artwork reproduction photography page for further information and to start your order. Additional charges apply for colour editing.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

SFS Introducing from Explorers Against Extinction

A new art competition has been released for 2019, raising vital funds for a worthwhile cause. Artists are invited to submit their works into SFS Introducing before the 19th July 2019. All works submitted will help contribute towards this campaign so why not participate?

Explorers Against Extinction

Explorers against Extinction is a wildlife conservation campaign organised by registered UK charity the Real World Conservation Trust. The primary aims of the campaign are to raise awareness about the threats facing the world’s most iconic species and their habitats while also raising significant funds for nominated projects pivotal in the battle to protect them.

SFS Introducing
A new competition to 2019, SFS Introducing invites all to submit artworks which include an endangered species (we’ve found this list on the WWF website of endangered animals.) Any artists, whether professional or hobbyist, over the age of 16, can submit their work, produced in any medium, however, the piece must be either A3 or A4 in size.
The best 100 artworks will be selected by a panel and added to the core Sketch for Survival touring collection. However, no work submitted and entered will go to waste. All will still contribute to the campaign and will be submitted to the Sketch for Survival Affordable Art Gallery which will then be sold. All pieces of art will contribute to the campaign and help raise vital funds. Everybody who submits an artwork will receive a Certificate of Participation from Explorers against Extinction.
Awards

There will also be a series of awards through the SFS Introducing competition. These include the following;

Artist of the Year: This winner will receive their award at the Royal Geographical Society in London on 14th November in addition to a £500 voucher to spend on art materials and equipment from GreatArt and a free annual subscription to either The Artist or Leisure Painter magazine.

The Leisure Painter’s People’s Choice Award; this work is chosen by the public, both through an online portal and through the exhibition tour. The winner will be featured in a Leisure Painter magazine article and will receive a £500 voucher for GreatArt. In addition to this, they will also receive an annual subscription to either The Artist of Leisure Painter magazine.
The Artist Award; will be selected by the editorial team at The Artist magazine. The judges will decide who captures the best spirit of the campaign. This winner will be featured in The Artist and will receive a free annual subscription to either The Artist or Leisure Painter magazine.
The Exhibition

Sketch for Survival along with the SFS Introducing pieces will tour the UK between September and November 2019, visiting five different venues and finishing at the Royal Geographical Society in London.

Full terms and conditions and entry requirements can be found on the Explorers Against Extinction website.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Landscape Artist of the Year 2019

The Sky Arts competition; Landscape Artist of the Year is open for entries. This competition gives you the opportunity to win a £10,000 commission for the British institution’s permanent collection in addition to £500 of art materials from Cass Art. The deadline for entries is the 11th May 2019 so there is still some time to get your application together!

Stunning locations across the whole of the UK are used within this competition.

For the application process you will need to submit the following:

  1. One photograph (Low-resolution Jpeg) of a landscape painting created by You (“the Landscape Entry”) – This image must show the complete painting, and you must send no more than one image of the Landscape Entry.
  2. Photograph(s) (Low-resolution Jpegs) of at least one and up to two further works of art by Yourself (“the Additional Works of Art”) – these needn’t be landscapes, and you must send no more than one image of each Additional Works of Art You submit.
  3. One passport style photo of yourself.

You will also need to complete a short application form which includes questions such as the following;

Please tell us about your background as an artist and your other general interests and if you have won or been shortlisted for any other art competition, please specify which competition(s) and the level of your involvement.

Full entry terms and conditions can be found here. There is also plenty of advice and information on the Sky Arts website.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Giclée Printing Services

Here at The Artist’s Print Room giclée printing is our speciality. We offer giclée printing services for all artist and photographer requirements. Additionally, we are the only UK based fine art print studio to be certified by the three most prominent paper manufacturers in the industry; Hahnemühle, Canson Infinity and Epson Digigraphie. These three accreditations prove our outstanding quality and enables us to stay at the forefront of new printing technologies and bring you the newest and highest-quality papers.

“Giclée is a digital printing process in which an inkjet printer is used to produce a high-quality art print”

We are a ‘true artist’s giclée printer’, therefore we truly appreciate and understand that your prints must be accurate in reproducing the fine hues and subtle details of your original work. We specialise in high quality substrates and exceptional giclée printing services, regardless of your order quantity, everything is produced to an exceptional standard.

Our Fine Art Printing Process

Artwork Photography: When it comes to art reproductions, the perfect giclée print; starts with perfect capture, get this wrong and your giclée prints will never be right. Our unique style of capture produces exceptionally detailed giclée prints that you can be proud of.

Editing: Colour editing is critical, everyone sees colour differently, apart from you the artist. It’s your work, so why let someone else colour correct this for you. View live soft proofing and print proofs. With us, you are always in charge.

Giclée Printing: Perfect capture and perfect editing, along with perfect ICC colour management means perfect giclée prints time and time again. Printed onto genuine fine art papers or canvases.

Direct Shipping: We can ship direct to almost anywhere in the world, either flat-packed or in postal tubes. All carefully packaged in archival wrapping and sealed ensuring that your prints arrive in perfect condition each and every time.


The Giclée Printing Process

The giclée print process requires four important aspects which are; resolution, inks, archival quality paper/canvas and the printer.

Resolution

Images you see on computer screens are usually at 72ppi (pixels per inch), however, for a Giclée quality print, an image must be at a minimum of 300ppi when an image is being viewed at 60cm or less distance. With a minimum of 300ppi, you are guaranteed the best quality print and ensuring your final image doesn’t appear to be ‘pixelated’.

Ink

Here at The Artist’s Print Room, we only use genuine Epson UltraChrome HDX pigment inks. These particular inks have high density levels of pigment giving you the most accurate of colour reproductions. In addition to this, the genuine Epson inks guarantee longevity when combined with the other aspects involved in the Giclée printing process.

Paper and Canvas

A vital part of the process which can also seem very daunting! With so many options to select from, the most important factor here is the archival qualities of the substrate. A fine art quality paper or canvas needs to be acid free and certified to last for at least 75-100 years. We stock the widest range of Hahnemühle Fine Art papers in the UK and you can find out more about our papers and canvases here.

Printer

A Giclée printer is very different when compared to a standard desktop inkjet printer. Typically to produce a Giclée print the printer requires at least eight different inks. Our Epson SC-P9000 printer provides the most superior quality images and can produce prints up to 44″ wide!

To find out more about our printing services please visit our Giclée Printing page.


Why not sign up to our mailing list to keep up to date with news and products at The Artist’s Print Room – just complete the form below.

Canson® Infinity Rag Photographique

Canson have been producing fine art papers for artists since 1557 – that’s a long time, so they clearly know what they are doing! Since 2008 they extended their range to include the Canson Infinity brand which is their fine art inkjet paper portfolio. We have an extensive range of Canson Infinity papers and canvases for you to order, giving you a wide and varied choice in substrates including the Canson® Infinity Rag Photographique.

One of the most popular papers in the Canson Infinity range is the Canson Infinity Rag Photographique 310gsm, used by many of our clients, this paper proves timeless in addition to being a beautiful product to work with.

Canson

Canson has almost half a millennium of history. Due to the traditional mix of paper making and advancements in technology, Canson has remained one of the last pioneers in the manufacturing of photographic paper. Between 1850 and 1880, Canson was seen as a major innovator in the photo paper industry. Leading on from that to the present day, the Canson Infinity range produces exquisite papers for digital inkjet printing. Canson Infinity is the brand name given to Digital Fine Art & Photo range crafted in the Canson mill offering you museum quality fine art papers.

Canson® Infinity Rag Photographique

Canson Infinity Rag Photographique - The Artist's Print Room

Canson Infinity Rag Photographique is a 100% cotton museum grade white fine art and photo paper. The exceptional smooth white tone is achieved during manufacturing by introducing natural minerals to the process. It has been developed to address the need for continued longevity requirements in the Digital Fine Art market. This paper offers a unique and extra smooth surface with an incredible sensual feel to it. It additionally provides one of the highest achievable Dmax currently available on the market, thus making it ideal for fine art photography, artwork reproductions and fine art printmaking.


Why not sign up to our mailing list to keep up to date with news and products at The Artist’s Print Room – just complete the form below.

 

Deckled Edge Prints

If you’re looking for that something that’s extra special to finish your print, why not choose deckled edges? This option is available on all paper types we print on. You’ll find that it gives a truly expensive and exclusive looking finished product.

Deckled Edge Print - The Artist's Print RoomDeckled edges provide a wonderfully, beautiful finish to any print. With the gentle feathered but uneven edges, your print is guaranteed to stand out. Additionally, deckled edge prints look incredible once float mounted against a contrasting colour backing board. You will also find that this finish really adds to the texture of the cotton rag papers we offer, such as, the Hahnemühle Museum Etching. We find that the deckled edging gives the best results with with cotton rag papers, however, we can produce on any paper type. View our paper options here.Deckled Edge - The Artist's Print Room

We hand deckled the prints here at The Artist’s Print Room and this optionis available for prints both with borders or without borders. To order, simply use our step-by-step online order form to specify your requirements.


Why not sign up to our mailing list to keep up to date with news and products at The Artist’s Print Room – just complete the form below.

 

 

 

How to sign your fine art print

Questions regularly crop up surrounding signing fine art prints, therefore, we have put some tips together for you to help explain the most common practices in the industry.

The Importance

Firstly, the most important thing to remember is, it’s really down to you! You’re the artist, it’s your work that you have spent time creating. Signing your print can generally increase the sales price, this Huffington Post article from 2011 suggests the value can be increased by at least two times. Additionally, your work is something to be proud of and you should therefore put your name to the piece and claim your rights as the artist.

Signing should be an automatic part of the production process and should be one of the first things you do once receiving your prints (after unwrapping the packaging, of course!) Also, by signing your prints, you are giving your approval of the work.

Signing The Print

Traditionally, prints are signed at the bottom, in the margin, as follows;

  • The left hand corner details the edition number and edition size (if applicable). For example, edition number 4 of 50 would read as 4/50.
  • In the middle, you would add the title. Again, this is only if applicable. Not all artists title their artwork.
  • The right hand side is where the most important thing comes; the signature. Your signature is your brand, be creative and distinctive. We would highly suggest not using your day to day signature that you use for things such as banking.  For creative inspiration, take a look at this list of artist signatures.
  • Make sure to your sign within the width of your print area and stay away from the edges of your border, otherwise your framer may be forced to mount over or cut away your signature during the framing process.

This general guide and industry standard can be seen in both artwork reproductions and fine art photography prints.

Tools For The Job

When is comes to which implement to sign with, we would suggest using a pencil on matt papers such as the Hahnemühle Museum Etching.Here at The Artist’s Print Room, we always recommend a mechanical pencil such as a Pentel P209 with a 2B lead. However, for other papers with a gloss coating such as the Canson Infinity Platine Fibre Rag, do not sign with a regular ball point pen or maker pen! It’s vital to use a pen which is archival and acid free. One excellent choice would be the Sakura Pigma Pens. Using such pens will ensure the ink doesn’t fade or discolour subsequently affecting your print.

As an alternative or even as an addition to hand signing, you could emboss your print to add a really special extra touch.

Certificates of Authenticity

To supplement your signed print, why not compliment it with a Certificate of Authenticity? Find our more in our previous blog post.


Why not sign up to our mailing list to keep up to date with news and products at The Artist’s Print Room – just complete the form below.