Why should I order a proof print prior to printing my final order?
A proof print is another way of saying ‘test print’. Ordering a proof print is the best – maybe the only – way to guarantee that your final print meet your expectations. Fine art printing is a subjective art form. Even if you provide us with transparencies, your original or guide prints, there is no assurance that our printing equipment can exactly match the colours and tonal ranges in your original. Exact matches are subjective and rarely achievable. It is important that you become a part of the printing process by asking for and assessing a proof print prior to final printing.