Following on from our last blog post; how to price your artwork, how do you actually go about selling artwork online?
Selling Artwork Online
As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.
One of the most important things you should have is your own website. A website is your little unique space on the internet and provides the best place to showcase your work in a way you want to. Creating a website can be a daunting thought, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step website builder which makes the process straight forward for even the biggest technophobe! Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create a website on your behalf. It is well worth the investment and you can then run and maintain from there or have your web expert do this on your behalf.
Having a website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message and image you want to portray. It can also the best opportunity for your personality to shine and for potential customers to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time to not overwhelm them!
Things To Consider
There are a few very important factors to consider with your website to create the best experience and get the best engagement from your prospective purchasers:
Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are looking at and hopefully buying. If you feel necessary and are concerned about people stealing your images, include a watermark.
Your images also need to load quickly, a slow running website puts people off there are various ways of ensuring this – speak to your website developer and highlight this point. Furthermore, websites are seen more favourable by search engines, such as Google, if they run quickly.
Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off. Ask a friend or family member to read through your work before publishing online, bribe them with a cup of tea and a piece of cake if necessary! It’s very easy to miss spelling mistakes when you’ve been working on a written piece.
Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? Pick out the things you see they aren’t doing so well and implement them yourself but better! It’s well worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.
Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection and relationship between yourself and potential customers.
If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online. Paypal also offers some protection for sellers and buyers online. Find out more about PayPal and their business services on their website.
Set up social media accounts for your work. Ensure you link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website and helps you reach a bigger audience of potential customers.
So there are our top tips when it comes to selling your artwork online. Do you have any top tips to share with us that we may have missed? What do you find works best for you? Share your thoughts and ideas with us on Facebook and Instagram!
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