Selling Art Online
Following on from our last blog post regarding how to sell your artwork or photography, you should also consider the power of social media. Many of us, if not most of us, will have at least one social media account. Here we have put together some tips and ideas on how you should use these free tools to your advantage.
Selling art through social media
There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely, it’s best to focus on one or two and do these well rather than using all. It could be argued that the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience carefully. Take a look at the demographics of your target audience and see where these fit best with each social media channel.
Things to consider
Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.
- Less is more! As mentioned before don’t try to have accounts on all social media platforms. Just select a couple to run with, for example, Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable for most.
- More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone which is an astonishing amount of uploads! It’s easy for your posts to get lost in that against everyone else so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it! It may be worth setting up your own social media calendar so you know when to post.
- Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work rather than your personal business. Not everybody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography rather than sharing your everyday life.
- Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further. Also, don’t be afraid to comment on work that you spot and like too. This can help you build connections with other artists and photographers in the industry that may become useful contacts in the future.
- #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags and keep this as a reference document that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
- Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.
These are just a few important factors to take into consideration when setting up and maintaining your social media profiles. These provide a great starting point when selling your artwork and photography through social media.
How do you find social media works for you and your business? Share your views with us on Facebook, we would love to hear what you have to say!
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