News and Blogs

ArtSure and why we have left the accreditation…

After a long and difficult deliberation, we have had some frustrations with the Fine Art Trade Guild and their ArtSure scheme. Therefore, we have consequently taken the decision to leave ArtSure as we believe this is in the best interest of our clients and is no longer adding value to your fine art giclée prints.

At The Artist’s Print Room, we are constantly striving to push the limits and expectations from fine art giclée printers. We believe an outstanding print quality with great definition; precise and accurate colour reproduction is paramount to this quality. Moreover, consistent reproductions of prints are critical to this standard.

The previous scheme – Approved Printer Programme

Previous to ArtSure, The Fine Art Trade Guild had a standard for printers, known as the Approved Printer Programme. Fine art giclée printers would submit their offered substrates to an independent UKAS approved laboratory for testing. This would test for blue wool scale and lightfastness. If your prints were approved and successful you would receive a certificate. Unfortunately, this was a time consuming and costly exercise with each paper type costing approximately £140 plus VAT. Therefore, change was required and was very much welcome!

The current ArtSure scheme

ArtSure was seen as a great step forward with a predesigned set of standards in giclée papers, inks and printers. It was fortunate in meaning there were no more expensive UKAS lab costs. In particular for us here at The Artist’s Print Room, this equated to a massive cost saving as we were offering 12 different substrate qualities at the time. Consequently, we could pass that saving onto our clients. To begin with in the first year, just three fine art printers signed up to the ArtSure scheme, however, it rapidly expanded.

My initial concern regarding this was the new roll out. For us, it felt the focus was no longer on fine art printers, but it opened the market to self-publishing artists and photographers. Furthermore, it enabled anyone with an approved printer, ink and paper combination to have the ArtSure status, thus, in our opinion losing credibility. Anyone could spend just half an hour and with a few clicks have all the specified materials on the ArtSure list. This would subsequently mean they could gain the ArtSure status. Regardless of the quality of the prints they produced, whether pixelated, blurred, visible banding, missing ink spots or fingerprints they could still be a member of this accreditation. Furthermore, there was no audit trail which was previously required under the old system. Individuals could easily swap products for cheaper alternatives of a much lower quality as this was not checked and audited; therefore this poor quality could be deemed approved by ArtSure.

Under this scheme, it felt like anyone could purchase the required equipment and then purchase the ArtSure accreditation. This was foregoing the years of dedication to the industry, knowledge and expertise we truly believe makes an outstanding fine art giclée printer. I voiced my concerns to the Fine Art Trade Guild and was invited to speak to the guild committee. However, sadly, my invitation never arrived, and I therefore have doubts over the aim of this programme and the true motivation behind it.

Moving forward, the Fine Art Trade Guild have now introduced a partnership with Innova paper, and this will be launched in China which we have our doubts over. It is important to note here that Innova are not a fine art paper manufacturer. Whereas, there are other manufacturers in the industry which are seen as market leaders and have a wealth of experience in paper manufacturing which are not involved in this process, and we believe this is a massive oversight and rather unfortunate. We are concerned that this programme is now no longer trying to strive to improve standards throughout the industry.

The ArtSure slogan, is ‘digital print quality you can trust’. We no longer feel that we can support this in the best interests of our clients. We do not believe that the quality of a fine art print is at the forefront of the programme and thus we will be taking a step back. The focus appears to be on the ‘materials’ used within fine art printing whereas we know there is much more to this process. Good quality materials do not make an outstanding giclée print. It is the knowledge and expertise of the people behind these businesses that bring the true quality and added value to the final product.

Sadly, we feel that the point of the scheme has been missed and we are dubious of the motivations behind this. We really hope this is not motivated by revenue.

Here at The Artist’s Print Room, we want our clients to have outstanding quality prints, and sadly, we no longer feel that ArtSure are supporting the industry in this way with their new principles so will be taking a step back from the scheme. We trust you understand the difficult decision we have come to and if anyone would like to discuss this further, please do not hesitate to contact us. Our primary focus is to support and develop the industry and consequently providing our clients with the highest quality prints.

The Artist’s Print Room

We are still the only UK based fine art printer to be accredited by Canson Infinity, Hahnemühle Fine Art, Epson Digigraphie and ILFORD Photo, so rest assured you can trust our quality and fine art printing processes. If you would like further information on anything we have highlighted above or have any questions, please do not hesitate to get in touch.


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The Big Draw 2019

The Big Draw Festival returns throughout October 2019 and is now in its 19th year! This event is also known as the world’s biggest drawing festival and aims to unite people, pencils and pixels across the globe. The month long festival encourages all ages to join in and celebrate creativity. So as an artist, why not share your love with everyone!

The Big Draw 2019 is specifically themed; Drawn To Life: Creativity & Wellbeing. With a focus on the vital role of creativity for health and wellbeing purposes, this event is suitable for everyone, whether just starting out as an artist, an established artist or not an artist at all! So far, The Big Draw festival has encouraged over four million people to draw. It also holds two world records!

With events all over the country, there are plenty of opportunities to get involved, you can find the event list here. Or alternatively, if you’re an artist yourself, why not encourage others to get involved and share your passion by holding your own event. Whatever you do during October to participate, make sure you post on your social media accounts and use the following hashtags; #DrawnToLife and #ThingsThatSparkJoy.


The Big Draw is a visual literacy charity promoting the universal language of drawing as a tool for thought, creativity, social and cultural engagement. The Big Draw (formerly The Campaign for Drawing) was launched in 2000 by The Guild of St George, the charity founded by John Ruskin in 1871 – becoming an independent arts education charity in 2006.

The Big Draw manages collaborative research projects, campaigns and educational conferences on visual literacy, digital technology and STEAM. The charity supports professional and emerging artists through its national contemporary art prize, The John Ruskin Prize and exhibition, and through events, awards, and competitions, creates platforms for each and everyone who wants to draw.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Bespoke Christmas Greeting Cards

It’s coming up to that time of year again… The nights are starting to draw in, the temperature is dropping and our supermarkets are being stocked full of seasonal goodies! Christmas is now just around the corner and it’s time to start planning.

This year, why not do something extra special and have your artwork or photography printed onto bespoke Christmas greeting cards? You could increase your turnover by producing your artwork or photography as an additional product. By having your image printed on a card, you’re offering your customers something truly special and bespoke. You could take your favourite winter holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that recipients can keep and frame.

Bespoke Christmas Greeting Cards

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as twelve-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side). Additionally, we can produce square cards for something a little different which are 100x100mm and 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just twelve greetings cards per design and all are provided with corresponding envelopes and cello sleeves and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between five and ten days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.

Order your bespoke Christmas greeting cards online using our simple to use online order form.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Mounted Giclée Prints – Print Finishes

Did you know that we offer a variety of different mounting services? Our mounted giclée prints really give you a special finished product either to keep or to sell.

Canvas Wraps

Canvas wraps are an incredibly popular, elegant and versatile option for displaying your images as an alternative to traditional framing techniques. Fine art canvas wraps from The Artist’s Print Room involve printing your image directly onto either the Hahnemühle Daguerre or Canson Infinity Museum Pro Canvas both are premium quality and ensure archival qualities. Both of these canvas options have a stunning matte finish and provide an incredible image sharpness, really highlighting the colours in your print.

The canvas print is then stretched and hand wrapped precisely around wooden bars to give a taught finish. Due to the drying process of the prints, dispatch time for canvas wraps is between 7 and 10 days. All our fine art canvas wraps are ready to hang with fixings attached to the back bar. This allows your print to hang flush to the wall as soon as it’s delivered and unpacked!

As your image is wrapped around the bars, you have various options for the sides, you can go for one solid colour, black, white or any other colour you select! Alternatively, there is the option of having your image covering the sides you can also select from landscape, portrait or square prints, giving you so many options to may your canvas wrap truly unique.

Acrylic Sandwich Style Mounted Prints

Acrylic  sandwich style mounted prints are an elegant, modern and minimalist way of displaying your fine art images as alternative to traditional framing techniques. In addition to this, acrylic sandwich style mounts give a sophisticated dramatic and stunning impact.

Acrylic sandwich style mounted prints are ideal for commercial environments – many businesses use this technique to create signage. Additionally, this form of mounting is ideal for displaying wall art in your home or exhibition images.

Your fine art print is printed as it would be when producing a traditional fine art giclée print. However, it is then  sandwiched between two pieces of acrylic  (select from either a 5mm white or a 10mm clear backing) this backing prevents any warping of your image occurring. The process of acrylic face mounting is complex and intricate which entails careful handling and a lot of precision. Here at The Artist’s Print Room you can trust us to get this right, each and every time. We take great care in all the products we produce which makes us unique when compared to mass production photographic labs.

The acrylic sandwich style mounting gives your image a beautiful high gloss finish which is shatter proof in addition to being dust and damp proof. The final product is a pure statement piece being bold, beautiful rigid and durable. For wall hanging fixings, choose either polished 25mm high aluminium stand-offs or a 9mm MDF French cleat sub-frame attached to the back. With these wall hanging your print will be ready to hang straight away!

MDF & Foam Board Mounting

If you have decided not to frame your fine art giclée print, you could utilise our MDF or foam board mounting options instead. This process makes your final print more robust and durable. By not having your image behind glass you are also able to directly hang your image without any distractions to the stunning paper texture and finish.

Furthermore, foam board and MDF mounting provide great options for exhibition prints, however, foam board is a much lighter weight option and can. be ideal for ease of transportation. Both are available in bespoke sizes or in common paper sizes.

Due to the complex processes involved in MDF and foam board mounting, please allow 14-21 days for your prints to be delivered.

Photo Blocks

Photo blocks are an alternative mounted giclée print option. These popular products provide a wonderful gift for friends and family and are a great alternative to traditional framing options. These are ideal for both artists and photographers to display their works in a stylish way and create a great talking point.

Your fine are giclée print will be sandwiched between two thick acrylic blocks providing a durable finish, leaving your giclée print protected from dust and damage. We offer three different photo block sizes; 7″ x 5″, 10″ x 8″ and 11″ x 14″ and please allow 14 working days for your photo block to be delivered.


You can order your mounted giclée prints through our easy to use step-by-step online ordering system in which you can select the substrate you would like your image printed on and also sizing options are included.

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

The Royal Institute of Painters in Water Colours – Call for entries

The Royal Institute of Painters in Water Colours seeks the best in contemporary watercolour and water media based painting. Medias accepted include watercolour, acrylic, ink and gouache. The 208th exhibition will be held in 2020.
The Royal Institute of Painters in Water Colours – Call For Entries
Artists (aged 18+) all over the world are invited to submit their work. The images can be submitted between Monday 21st October 2019 through to the 3rd January 2020. All work needs to be submitted online and pre-selection will take place. Selected pieces will be announced on the 10th January 2020 and can be viewed online at mallgalleries.oess1.uk. 
The annual exhibition will then take place between 2nd April 2020 through to the 17th April 2020 and this will be held at The Mall Galleries in London.
Entry Requirements
Any artist over the age of 18 can submit their work as long as it has been created within the last two years. A maximum of six pieces of work can be submitted per artist but no more than four will be selected from each individual. Please note though that there is a submission fee of £18 per piece, however, for those aged 35 and under this is reduced to £12 per works. To upload your work, visit the Mall Galleries website from the 21st October 2019.
Prizes

There are many amazing prizes up for grabs too! These include;

The Winsor & Newton Award: £3,000

The Winsor & Newton Product Prize: £1,000 worth of Winsor & Newton art materials

The Leathersellers’ Prize: £1,000 awarded by The Worshipful Company of Leathersellers to an artist aged between 18 and 30 years old

The President’s Choice Award: An award of £750 for the most deserving work in the exhibition, donated by a member of the Royal Institute of Painters in Water Colours (RI) and judged by the President of the RI, Rosa Sepple

The Anthony J Lester Art Critic Award: A certificate of commendation for an outstanding work chosen by the art critic and broadcaster Anthony J Lester

The ArtsBox Solo Prize: A solo exhibition at The ArtsBox in Vicenza, Italy

The Baohong Artists’ Watercolour Paper Prizes: Two prizes of £250 each, awarded to a member and non-member for excellence

The Cass Art Prize: A prize of £200 of art supplies from Cass Art, awarded to a work demonstrating the most innovative use of colour

The Chaoshan Watercolour Award: £250 awarded by Chinese artist, Professor Li Xiaocheng, for the best classically inspired watercolour

The Debra Manifold RI Memorial Award: Presented by the Linda Blackstone Gallery, an award for the most innovative work in the exhibition

The Dry Red Press Award: The winning work will be published as a greeting card in the Dry Red Press ‘Prize Winners’ range, with royalties from the sale of the cards going to the artist

The Escoda Barcelona Award: A set of Escoda’s finest brushes for an outstanding landscape painting

The Frank Herring Easel Award: An easel presented for an outstanding work in the exhibition by Frank Herring & Sons

The James Fletcher-Watson RI Memorial Award: £500 for the best use of watercolour in the exhibition

The John Purcell Paper Prize: Paper to the value of £100 awarded to a work chosen by John Purcell

The Matt Bruce RI Memorial Award: An award of £500 for what is considered the most outstanding use of light and colour in a watercolour

The Megan Fitzoliver Brush Award: A trophy, named The Pipe Fish, awarded for a work that most inspires a connection with the natural world

The Neil Meacher RI Watercolour Award: An award of £250 for an outstanding watercolour

The Richard Plincke RI Prize for Colour: An award of £250 for creative use of colour

The Schmincke Prize: A Horadam Aquarell Artists’ Watercolours set to an outstanding exhibitor.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Smartphone Photography Tips

Most of us have one; a smartphone. These modern phones tend to have pretty good cameras so there isn’t much stopping you from excellent photography. With your phone on you most of the time, why not get snap happy when you’re out and about?! Here we will take you through a few smartphone photography tips to help you take better photographs:

Clean your lens!

Firstly, you’ve quite possibly got your phone in your hand, pocket or bag for a fair bit of time throughout the day. First things first, clean your lens! It’s likely to have dirt and dust on so it’s worth giving this a quick wipe over – ideally with a microfibre cloth to ensure you’re not leaving any scratches behind.

Focus

A lot of smartphones will automatically focus, they will select an object which they believe you are trying to photograph. However, if there is something in your foreground or background that you would like a particular focus on, just tap on your screen. On an iPhone, you’ll see a little yellow box appear – this is now where your camera will focus. It will ensure that your selected object is sharp in the final photograph.

Crop your images

Editing your images can be very straightforward. Many smartphones will have easy to use functions to crop your image. Crop your photograph to take out any distractions that you may not want. It’s worth considering though, if you crop your image, you are quite possibly losing some quality so your image may not print so well (if that’s your desired outcome).

Exposure

Sometimes your phone may not pick up the lighting correctly to show off your subject to its best ability. In that case, you can edit the exposure. On an iPhone, when you have selected your focus (and the little yellow box has appeared) just slide up and down on the right hand side of this box to edit the exposure level. This is a great tool for editing the shadows or highlighting detail in your photography.

Composition

An excellent tool on your phone is the grid feature. This places a three-by-three grid across your screen making it much easier to implement the rule of thirds. Using the grid can also help ensure your image is straight and can also assist in creating leading lines throughout your image.

Zoom with your feet

Smartphones give you the option of zooming in digitally. This is all well and good, however, you will lose resolution by doing so. You’ll lose pixels and it will produce a much worse quality print, so therefore, zoom with your feet! Head over to get as close to your subject as possible. The image quality will thank you for it!

Smartphone Apps

If you want to take your smartphone photography even further, there are thousands of apps available to download, both free or paid for. These apps can offer extra features that your phone software doesn’t have as standard. Apps such as ProShot which is available on both iOS and Android gives you full manual control over options such as exposure, ISO and shutter speed. Furthermore to this, there are apps that are ideal for image editing including Lightroom and Photoshop but you’ll find these are express versions for use on mobile devices with limited capabilities.


If you would like your smartphone photography printed, this is something we can offer. Please bear in mind though that there is a limit to the print size we can offer due to the resolution of these images. We can generally enlarge images by 125-150%, however, the success of this is primarily down to the starting file size. Please feel free to contact us for further information.

Do you have any further smartphone photography tips? What particular tricks do you use to create incredible photography from your phone? We would love to hear them so please feel free to share on our Facebook and Instagram pages! Also, tag us in your smartphone photography images by using the hashtag #TAPR, we would love to see your work!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Technical Support

Did you know that we also offer bespoke technical support services alongside our fine art giclée printing?

From the comfort of your own home we can provide a support service to help you ensure your image processing programmes are set up correctly and accurately. Alternatively, we can help run through some of the most common settings and tools you would need as either an artist or photographer. We can cover both Photoshop and Lightroom, whichever you require; or both!

Additionally, we can provide services to assist you in calibrating your monitor and installing or embedding ICC profiles. This is particularly useful when you are planning on printing your artwork as you will be able to see a more accurate representation of the final colours, tones and hues to be expected in your prints.

Talking and showing you through each step, we can answer any of your technical questions. We want to help make your life easier so you can have more time and freedom to create your art or photography without having to worry about the technical issues which can be all so time consuming.

Furthermore, we don’t even have to come to your home as we can offer this service remotely, through Skype or by telephone and remote access.

Lightroom

Lightroom - The Artist's Print RoomThis programme offers you the full set of tools for you to edit your image files to exactly how you would like them to look. You can find more about Lightroom here. We can take you step-by-step through the set up process and show you how to save your preferences and ensure that everything is running smoothly so you can take control of the image editing process.

Photoshop

Photoshop - The Artist's Print RoomPhotoshop is an extremely powerful tool used for image editing and image manipulation which is used by many professional photographers and artists. We can ensure that Photoshop is set up correctly for you and show you how profiling and colour management works through this programme. More information about Photoshop can be found here.

Technical Support

Our technical support services are available either in person (travel expenses apply) by travelling to you or as a remote service. All our technical support is bespoke to your individual requirements and questions.

We charge a standard hourly rate for these services and you can book using our simple to use online booking form. When you book, please feel free to give us a brief description on what you would like to discuss or require assistance  with and we will then be in touch to discuss further and arrange a suitable time and date for the technical support to take place.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

Digital art – which fine art paper to use?

As a digital artist a difficult decision to make is which would be the best paper option for your fine art prints. With so many variations of fine art giclée papers available, we have a few options which we find are very popular with our digital art clients.


Hahnemühle PhotoRag Bright White

hahnemuehle photorag bright white - The Artist's Print Room

Hahnemühle’s most famous paper is probably their Photo Rag and this paper is a brighter version of their Photo Rag 308gsm. As above, a 100% cotton paper but with a bright white tone. Thanks to the bright white tone of this paper you can really expect your colours ‘pop’ and receive excellent definition to black and white imagery.

Canson Infinity Rag Photographique

Digital Art - The Artist's Print RoomThis paper from Canson is 100% cotton and has an exceptional smooth white tone giving definition to your prints. During the manufacturing process, natural minerals are added and therefore give this tone to the paper a very unique, smooth surface, however, there is still a tactile element to the paper which you can see in the close up image. This paper provides one of the highest achievable Dmax on the market, therefore making it an excellent solution for digital art prints.

Hahnemühle PhotoRag Baryta

Photo Rag Baryta - The Artist's Print Room

PhotoRag Baryta is a 315gsm, 100% cotton paper and the ‘glossiest’ paper we offer providing a wonderful but different finish to your digital art. Using barium sulphate in the inkjet coating, ensuring the typical gloss that makes this paper a genuine replacement for traditional Baryta papers from analogue labs. The coating on this paper provides a water resistance and the tone of the base paper lends well to digital art prints.

Canson Infinity Platine Fibre Rag

Canson Platine Rag - The Artist's Print Room

The Canson Infinity Platine Fibre Rag is a combination of the premium 100% cotton Platinum paper that Canson has supplied for many years, with the latest microporous coating. The paper contains no optical brighteners, thus not affecting the longevity of the print. An excellent choice of paper for both black and white or colour digital art pieces. A 310gsm paper which overall provides a stunning satin finish to your image.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

National Trust Photography Competition

The National Trust have launched their annual photography competition for an image to adorn the cover of their 2020 members handbook. It is also the National Trusts 125th anniversary, making this a super and special opportunity. Calling all photographers, both amateur or professional, why not enter this fantastic competition and be in with the chance of winning. Not only does the winner have their photograph printed for all members to see (over 5 million people) but they will also be the recipient of £1,500 credit for National Trust holiday cottages. There is also a runner up prize of £500 credit for National Trust holiday cottages.

The details

Entries are now open until the 1st September so you still have a few weeks to upload your entries. The judges are looking for a stunning image which show how the countryside and landscaped gardens or historic houses they look after can spark adventure, inspire us and change the way we feel.

Your photograph must have been taken in 2019 (you’ve still got a few weeks to take some day trips!) and be in a landscape format. You can enter up to 10 images each so there is plenty of opportunity to be in with a chance. It’s also worth noting that the focal point of the image should be in the right hand side of the picture. You can find more information about this and full terms and conditions on their website here.

To submit your image(s) to the National Trust photography competition email them to: [email protected] and you must supply your name, email address and/or phone number and where the image was taken.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

 

Selling Art Online – Social Media

Selling Art Online

Following on from our last blog post, we are taking a look at selling art through social media. Most of us have an account on at least one platform, whether that’s Facebook, Instagram or another. But how can you use that to your advantage? Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely. Possibly the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience. In 2018 there were over 44 million social media users just in the UK (and these people regularly used their social media accounts too!) Therefore, social media platforms provide a great audience to present your work to.  It’s also worth delving into the demographics of each site a little further too. For example, Facebook users are mainly female and fall within the 25-34 age category, whereas the Twitter user base is pretty much a 50/50 split between male and female. Alternatively, LinkedIn is a much more ‘serious’ platform mainly used for targeting other businesses. Consequently, the first and most important thing to consider is who your target audience is when selecting which social media accounts to set up.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! Don’t try to have accounts on all social media platforms. Just select a couple to run with for example Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone! It’s easy for your posts to get lost in that so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it!
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work. Nobody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags that link to your work and style that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your profiles, however, all are very important and it’s easy to get lost and confused when starting out!

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!