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Artists Printing – What you need to know about online giclée printing

Artists Printing – What you need to know about online giclée printing

Starting out artists printing their artworks as giclée prints need to realise there is more to giclée printing, than just printing. We’d also like to stress that we are fine art printers, with a knowledge and understanding of colour, the technical requirements of colour and how this impacts the different fine art papers available.

Also we discuss what you need to provide and consider, when it comes to ordering your giclée prints online. We also discuss other aspects of fine art printing services as well.

A giclée print compared to an consumer inkjet print

To begin you need to know what giclée prints actually are. They are digital prints created using atleast 6-12 pigment inks. These inks are squirted as micro dots onto specially created fine art printing paper. This fine art printing paper is coated in a membrane, which allows the pigment ink to sit on the paper, not absorbed in it.

There are some people who think an ordinary inkjet print such as your home printer, is the same as a giclée print. In a nutshell it isn’t. A giclée print is printed with archival pigment inks, with a large gamut colour creating fine micro dots of detailed colour and shadow. Whereas your home or consumer printer uses dye inks. Also a giclée print is printed on archival fine art printing paper. Therefore a true giclée print will be a superior high quality archival print, compared to an inkjet print.

Please feel free to Get in touch

First step to fine art printing 

Firstly for artists printing their artwork, you need a digital file of your artwork. This can be achieved by either scanning your artwork or photographing your artwork. This is something you can either consider trying yourself or get a professional to do it. Achieving a good photograph of your art or a decent scan of your art is not easy, so be wary of which professional you choose, ensure they have experience in digitising your type of artwork.

Issues with scanning and photographing

Bear in mind subtle watercolour washes may be lost in the scanning process. Also you cannot scan oil paintings using a flatbed scanner as usually they flatten the painting and remove peaks of oil paint too and can become stuck to the glass.

If you choose to photograph your artwork yourself, consider using at least a DSLR camera, to create a larger digital file. Many artists use their mobile phone, but they don’t realise the actual file created is tiny. Meaning only a small giclée print, usually the size of a beer mat, can be achieved from their file.

A good fine art printers can edit your digital files, either to enlarge, remove marks and to white balance your image, though of course the size of the file will limit how much enlarging can be achieved.

Please see our Digital File to Print Size Calculator for more help

What size digital file do you need for artists printing?

Typically the file needs to be between 300-360ppi high resolution, with an embedded AdobeRGB colourspace. So a wider range of colours and definition can be achieved in the giclée printing process. 

You also need to ensure the image is in focus in all areas, especially if you wish to create a large print, otherwise any imperfections will be clearly seen in the final giclée print.

Photographing your artwork

Here at The Artists Print Room we offer a professional art photographing service, because we believe you achieve a far better quality digital file by photographing your artwork. We are experts at photographing artwork and are happy to save you time and hassle.


colourful fine art print - The Artists Print RoomWhat is a print-ready file

Before commencing your giclée print order, we ask if the digital file you’re supplying is a print-ready file.

A print ready file is an Image size at exact print size in millimetres at 300-360ppi, saved as .tif with embedded RGB colourspace.

Also that all marks and cropping has already been done. 

If your digital image of your artwork includes, the frame it is in or the easel it sits on, then of course your final giclée print will include these items. At The Artists Print Room we endeavour to contact you to say, the file is not print ready and needs editing. Either you can edit the file or you can request our editing services, to edit your file for you. Please feel free to Get in touch

So overall a Print-Ready file is a digital file of your artwork only. Also all the editing has been done and it is the correct size for creating a giclée print.

Also bear in mind that if your digital image file already has a border, the actual print will be smaller. 

At The Artists Print Room, we offer an image file inspection.  We can tell you what size fine art print can be achieved and whether any editing needs doing. 



Artists Printing artwork need to consider aspect ratio and cropping

Artists need to consider the aspect ratio of their original artwork, if you decide to create a different size giclée print to the original artwork size.

Aspect ratio is the measurement of an image or artwork by width to height, such as a size of 12” x 18” has an aspect ratio of 2 : 3.

Therefore, if you decided to create a giclée print of the artwork as a different size, such as A3 size, which is 11.7” x 16.5” with an aspect ratio of 1.414 : 1 you have a different aspect ratio. So you have to crop the digital image to create the size you want.

Alternatively if you chose a giclée print size of 16” x 24”, it has an aspect ratio of 2 : 3, the same as the original artwork. Therefore this would require no cropping.

See our Aspect Ratio charts for more information

Choosing print sizes for artists printing

It can feel overwhelming working out aspect ratios, what print size restrictions there are and how large your prints should be. Therefore to give you a freedom of choice, here at The Artists Print Room we print bespoke sizes. We are able to print up to 1117 mm wide and 2400mm length on fine art paper rolls.

We also have a helpful blog that discusses giclée print sizes, please click the link  “Choosing your print size for Giclée Printing”


Please feel free to Get in touch

art print giclée of sea waves - The Artists Print RoomChoosing a fine art paper for your giclée prints

What paper you choose for your fine art prints can have a big effect on how your artwork looks printed. Certain artworks look better on textured fine art paper, while bright white papers can suit digital artworks better. 

At The Artists Print Room we have 19 papers and canvases for you to choose from. Created by the World leading fine art paper mills Hahnemühle, Canson Infinity, St. Cuthberts Mill and Ilford.

We produce a fine art paper/ canvas sample substrates book, so you can see and touch the papers for yourself. Each paper and canvas has a colour gamut. Therefore you can see which one will suit your art better.

Order Samples of our Substrates here .



What are ICC Profiles?

ICC profiles are simply a calibration profile, with standards set by the International Color Consortium. Put simply, a profile has a set of data that describes the properties of a colour space, the gamut (range) that a monitor can display and also what a printer can print. For example Adobe RGB and sRGB are colour spaces. 

Each fine art paper has different properties, such as surface structure (satin, glossy, matt, texture, felt) which affects the colour gamut. So they each have their own ICC profile. At The Artists Print Room we create our own customised ICC profiles for every paper and canvas we have available. 

By downloading our customised ICC profiles you can look at your digital image file of your artwork, on your screen and see how it will look on your chosen fine art paper.

What’s next? Print Proofs / Test Prints

So you have finally got a great digital image of your artwork, with all editing done and you know what size print you want. Now you may choose to do a print proof, also called a test print. This is helpful if you want to see if you’re happy with the digital file you have created and whether it looks like the original artwork. You may want to use this print service a couple of times, making colour editing adjustments, until you’re happy. 

Also you may still be deciding over which fine art paper or canvas best suits your artwork. Therefore it makes sense to do a test print on one or two papers. So you can compare them.

A Print Proof is a cross section at 100% of the digital file, rather than a small print of the whole artwork. This way you get to see the finer colour and details. An overall small print will not truly represent the final print size you’re looking for.

You can order a Print Proof here or please feel free to Get in touch

Artists Printing – Finally

Now that you have a digital image file of your artwork, that you’re happy with. Whether we have photographed the artwork or you have supplied the file, you’re ready to order your giclée prints. You’ve taken the time and effort to produce your artwork. So it’s worth taking the time to get the most out of your artwork, to produce the best high quality art prints you can. Once you have been through the process you will have a better understanding of what fine art printing actually is.

Of course there are other decisions to make, such as the depth of border around the print, will it be a limited edition print, is the print going to be mounted onto board, do you want deckle edging, do you want the print varnished, do you need a certificate of authenticity ?

Our online ordering giclée printing service guides you through your choices.



Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Professional Photo Printing improves your Photography

Professional Photo Printing improves your Photography

It is true professional photo printing improves your photography skills and of course in turn your observational skills. You will never look at your photographs in the same way. 

It will also help you build a consistent workflow from the initial image capture to the final edit of your photograph, to having a print-ready digital file for sending to your fine art photo printers.

There are a few procedures to consider before the photo printing stage.

Getting Started

Firstly creating a catalogue of your photos is a good idea. There are different software packages to help, such as Adobe Lightroom, CyberLink PhotoDirector and Zoner Photo Studio. There are free photo organising software such as Adobe Bridge, Google photos, JetPhoto Studio, XnViewMP and if you have a Mac, don’t forget iPhoto. All the free photo catalogues are great when you’re starting out. You just have to see which works best for your workflow. 

Screen Calibration

Before you start to edit your photograph, there are a few things to consider. Firstly is your screen calibrated? This is important to achieving a fine art photo print that looks like the image on your screen. For calibrating your screen you need a monitor calibration tool, such as Datacolor SpyderX Pro, Datacolor SpyderX Studio, X-Rite i1 Studio and X-Rite i1 Display Pro. It’s best to do some research on these, to see which suits you best.

Editing your Photograph before ordering photo printing

Firstly it’s important to check the brightness of your screen, too bright and your photo prints will look dark. So make sure you adjust the brightness of your screen before you begin editing your photo.

By calibrating your screen and adjusting the screen brightness, you’ll be creating a colour managed workflow. Ensuring you create consistency in your photographs, ready for fine art photo printing.

Next you need to take a close look at your digital image, are there any flecks of dust or distracting dots on the image. You need to remove these before sending the digital file to the fine art printers. Any imperfections will stand out in professional photo printing. Alternatively you can ask the fine art photo printers to do the editing for you.

ICC Profiles

black and white photo printFinally you will need to download ICC Profiles from your chosen fine art printers. ICC Profiles are created for each paper and canvas that is available. At the Artists Print Room we create our own customised ICC Profiles, for a more accurate profile.

Once you have an ICC Profile of your preferred fine art paper, you can view your image in soft proof. This will give you a better idea of how your photograph will look when professionally printed on this specific fine art giclée paper. Now you’re ready to send your image digital file to the fine art photo printers.

The Artists Print Room – Professional Photo Printing

Here at The Artists Print Room we are able to offer advice and best practices to photographers wishing to have fine art photo prints created of their photographs. We have a range of 19 genuine papers and canvases, from the leading paper mills to choose from. Different photographs suit different papers, depending on the colour gamut range needed, whether you want to highlight brighter colours or add a depth of texture to the photograph.

Please feel free to Get in touch or

Ordering Test Prints and Black and White photo printing

You can order test photo prints of your photographs to see if you think the fine art paper suits your photograph or whether you want to make any further adjustments to your image.

Black and white photo printing can be more technical when it comes to assessing the dark and light areas. Is the image sharp enough? Do the shadows contrast strongly to the light areas? This comes down to personal taste and how much impact you want the black and white photo to achieve.

A fine art printer should have years of experience with professional photo printing and be able to offer advice when it comes to choosing papers, that work best for each individual photograph. So that you end up with a fine art photo print that has impact. 

Overall Improving your Photography

So in conclusion by looking at the overall steps you need to take before you consider photo printing. You start to look more critically at your photographs, you create a better workflow management. Which leads to producing a more consistent and reliable work practice. 

Therefore when you next pick up your camera, you’ll be considering how it will look in print form. You’ll be assessing the composition, the focus and the exposure. You’ll be looking for a composition that doesn’t require a lot of cropping. In fact you’ll be assessing the view on your camera screen and seeing how it will work as a photo print, before you even click the button.

Please feel free to Get in touch to discuss your professional photo printing options.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Choosing your Print size for Giclée Printing

Choosing your Print size for Giclée Printing

When giclée printing whether you’re an artist, illustrator or a photographer, the same principles apply when choosing print sizes of your art and photo images.

It is important when choosing sizes for giclée prints that you make decisions around the artworks and photos you create and consider your brand and image as part of this.

To begin you need a digital file of your artwork or photograph

For photographers and digital artists, you need to use software that allows you to scale up or down your image, to avoid pixelation and you need to make sure your file is saved as a tiff, psd or good quality jpg.

For artists you need to ensure your artwork has been digitally captured to a high standard, preferably photographed by a fine art photographer. Photographing art is highly technical. By ensuring a high quality digital file, you’re protecting the quality of your giclée prints.


Technical Considerations

Firstly the major factor having an impact on the size of giclée print that can be ordered, is the size of the digital file you have of your artwork or photo. Typically the file needs to be 300ppi high resolution, with an embedded RGB colourspace. So a wider range of colours and definition can be achieved in the giclée printing process. 

If you’ve created a digital file of your artwork using your Iphone or similar, it looks great on the screen, but the odds are the actual file will only print to the size of a beermat. A Fine Art Giclée Printing company have ways and means of enlarging this file, but this will be limited by the quality of the file. If there is any out of focus or blurred sections to the digital image, these will only be magnified by enlarging the file. These imperfections will also appear in the giclée print.

So as a general rule of thumb, the larger the print size you choose, the sharper the digital image needs to be, unless artistically you want an out of focus image. Also there is always a slight discrepancy allowed for viewing distance.

Please check out our Digital File to Print Size Calculator to help you

Giclee printing same size as original

The simplest giclee printing option is to create a fine art print the same size as the original photograph or artwork, but this might not work for you.

One of the first issues is, what if you paint different sized originals, you could could end up with several print sizes, with varying price points for your customers. Which will not only be difficult for you to remember and keep track of, but your customers may feel overwhelmed too.

When it comes to photography giclée printing, the final image after editing and cropping may mean as a photographer you have several sized images too. Again this can lead to a complicated pricing system, that in the end no one can make sense of. 

Your customers will love the original, so you might not want to stray too far from the original look. Therefore it might benefit you to class a range of sizes within a range of small, medium and large. You’ll be offering your customers a choice of size and budget to suit them. This will also allow some movement in what is classed as small i.e you’ll be able to have a discrepancy of a few inches within the size, to suit several giclée prints. This applies to medium and large as well.

Knowing your Target Audience

Artists, illustrators and photographers need to know their target audience. This will be based partly on the type of images and artwork you create. For example if you create landscape images for the hotel or corporate world, they are more likely to buy large giclée prints. The more unique and specific your original images are, the more niche your target audience becomes.

First and foremost you need to identify who your target audience is. You’ll have a better understanding of their budget and what sizes they are most likely to buy. You also have to consider your international market too. Some countries live in larger houses, apartments and so will be more inclined to buy larger giclée prints. The opposite can be said of other countries. 

Keep it Simple
giclee print from The Artists Print Room
Fine Art Giclée Print

So you need a system that works for you. By thinking ahead and getting used to the various size options and ratios, means you may think before you crop that photograph or put paint to paper.

An experienced fine art giclee printing company will be able to offer you great advice about how you can choose print sizes. At the Artists Print Room we offer a bespoke giclée printing service, giving you a greater freedom of choice. We print up to 1117 mm wide and 2400mm length on rolls. We have 19 genuine fine art giclée papers and canvases from Hahnemühle, Canson-Inifinty, Ilford Imaging and St Cuthberts Mill.

Know Crop Ratios 

Some artists and photographers choose print sizes based on what frames their customers can readily buy. Again you have to consider who your target audience is and what their expectations are. Also don’t forget large giclee prints can be great, but by the time you’ve added a mount and a frame, it could be very large indeed. 

Before you decide on the size of your giclée prints, you need to know about crop ratios. They relate to the original size of your artwork or photograph. Then you can see how to  scale up or down from the original size. By using a crop ratio chart you can see what sizes large or small can be achieved, without losing or cropping any of the original image.

See our crop ratio charts for help.

Editing your image for Giclée printing

As a rule of thumb giclee prints generally match the original artwork or photograph. Though creativity doesn’t have to stop there. You may want to change colours, edit the layout or change the overall tone. Maybe you want to create a special edition, which is slightly different from the original image. There are no hard and fast rules on what your final giclée prints have to look like. The only problem is, if you make drastic changes for each new giclée print, your collection of prints won’t look cohesive. They could confuse your target audience.


So in conclusion, generally any print size can be achieved with giclée printing. Though bear in mind there are technical factors affecting what you can actually print. Including the actual size and quality of digital file you have of the artwork or photograph. Also don’t forget about assessing crop ratios, knowing your target audience and remembering to keep it simple. 

Get in touch  if you’d like to discuss your giclée printing options.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

How printing greeting cards can be a powerful marketing tool for artists and photographers

How printing greeting cards can be a powerful marketing tool for artists and photographers

“Printing Greeting Cards for Christmas. It is the biggest and best time for selling greeting cards of your art and photographs. Don’t miss out on this vital opportunity for marketing and sales”

For artists, illustrators and photographers printing greeting cards can feel more of an add on, than a great marketing tool, but they can become part of a great marketing strategy to connect with your target audience.

Firstly artists and photographers are always looking for cost-effective ways of promoting artworks and photographs. The ideal marketing strategy is being able to reach a wider audience to introduce them to your artworks and what you have to offer. In the case of photographers, it’s about introducing your potential buyers to the art of your photographs, rather than the commercial aspect of your photography work.

Both artists and photographers have to identify and consider different revenue streams from their artworks and images. One of the most budget friendly is having your art and photos turned into custom printed cards. 

So how do greetings cards become a powerful marketing tool and how do you achieve this?

Getting organised and creating a greeting card collection

When you first decide to print greetings cards, it forces you to look at your art or photographs as a group. Seeing you artwork and photo images in a smaller format helps you to visually group them together and assess what looks good as a collection. You will be able to see if there is a common theme, do the images flow together? Basically you will get an overview of your artwork images and start to see which ones will work as a collection. Also this perspective helps you see what your potential buyers, collectors see. 

Overall by printing greetings cards you should be able to clearly see what is unique about your images and if they work cohesively as a collection. This is the start of making sense of what you have to market and who is it most likely to appeal to (your target market).

Trial and Test

For a small budget you get to trial and test your potential buyers reaction to your work. So rather than having to spend money on prints of each artwork or photograph to create a collection to show. Why not have greeting cards printed of these images, to show first. Especially at fairs and events. You’ll be keeping your costs low and gaining some essential market research. There are usually local crafters/ creatives markets where you can trial your art and photographs. It may be a trial, but have plenty of information for potential buyers to take away and have those trial cards for sale. 

Also you can approach independent retailers and galleries to gauge their response, without having to carry large artworks or photography prints with you. You’ll be showing how your images look from a commercial aspect for businesses. It also demonstrates you’re more serious about your creative business, especially if you have good quality greeting cards, with great colour, professionally printed and where you can demonstrate consistency of look and that quality can be maintained.

Good and bad feedback is important

Usually independent gallery, gift and card shops are happy to trial a few of your printed greeting cards and see which appeal to their customers. This means there is no large cost outlay for you or them. This is a great way to gain important market research and great feedback. 

While it’s wonderful to receive positive feedback, it’s good to get genuine feedback, even if it’s negative. Let’s face it a retailer has to make a living, so if something doesn’t sell you will know instantly. Bear in mind though it could sell somewhere else, certain styles and subjects sell better in different environments. Do your research on retailers, see what they already sell, will your style make a good fit. It doesn’t have to be the same, but never forget retailers know their customers, so they are a good source of advice. Remember to be polite, they are busy people, with a business to run.

Printing greeting cards with a professional finish and Consistent Reliability 
printed greeting cards of photos
Gorgeous Photographs turned into greeting cards

Using a professional fine art printers for printing greetings cards can make a big difference in how retailers and potential customers respond to your cards. You don’t want your cards to fade from sunlight and you don’t want flimsy cards to start curling after being handled a few times. You need a fine art printers that actually prints cards with pigment inks, so you don’t have fading cards after a few displays at art fairs. Also they can advise on what important contact details need printing on your greeting cards. They can also print your art and photographs onto heavy weight card stock, tell you which card will suit your image best and able to offer short volume print runs. Very cost effective when you are using greeting cards as part of your marketing strategy.

Get in touch see how we can help or place your order here.

Christmas Custom printed cards, connecting on a personal level with your potential buyers and supporters

Everyone says your first potential buyers of your art and fine art photography are your family and friends. So imagine how many people you could advertise too. By sending Christmas cards of your works to everyone you know, including your dentist and local post office. It is amazing how many businesses will be pleased to put up a greeting card on the counters and walls, for all to see and it didn’t cost you a penny in advertising. Don’t forget the all important hand-written message inside too! You never know who will see your cards and turn into a regular customer.

We all love to see the package unveiling’s on youtube. So too do we still love to receive a greeting card in the mail. Being able to physically open the envelope, hold and see a beautiful card with a personal message still outweighs the feeling you get from an email greeting. Your buyers will still have your card on their mantelpiece, as a reminder, long after an email greeting has been forgotten.

Think outside the box

Greeting cards are a low cost marketing tool, you just have to think outside the box a little. Even sending a thank you to your local wildlife charity centre can lead to an opportunity. Venues and retailers are usually happy to trial a small batch of your cards. You also get great feedback on which images are popular. This could make you re-think your art or photography subjects.

Overall greeting cards are small for sending and transporting. They are great for a small budget and are great at sending a positive feel to whoever receives one. You can’t lose, by printing greeting cards, it’s about how you use them. Think of lots of ways you can get those images in front of lots of people, without the high expense. Including sending a card with a lovely message and a few sample cards to magazines and publications. Don’t be corporate in your wording, be personal, because you are selling you and your abilities. That extra care and attention will stand out amongst their business mail.

Get In Touch 

So what are you waiting for, start putting a collection of your images together. Get in touch and let us help turn your art and photos into printed greeting cards, to a professional finish. 

Here at The Artists Print Room our custom printed greeting cards are printed with archival pigment inks and trimmed, creased and packaged by hand.

Please click here to place your greetings cards order

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

The 2020 ING Discerning Eye Exhibition

The 2020 ING Discerning Eye  Exhibition – Calling for Entries

The 2020 ING Discerning Eye exhibition is now open for submissions. There is a new virtual format to The Discerning Eye 2020 Exhibition, with artists able to showcase their work in a virtual gallery. It is a fantastic opportunity with a range of prizes, from medium and regional prizes and including the ING Purchase Prize worth £5,000.

Submissions are now being accepted online until 1 October 2020 5pm. Artists can submit up to six works, from various media: paintings, drawings, prints, sculptures, photographs and films. These works must be for sale and must not exceed 50cm (20”) in any dimension.

Annual show of Small Works, showcasing established and emerging artists 

This annual exhibition has been running since 1990 and offers emerging artists the opportunity to have their works hung alongside well known established artists. A panel of six prominent art world figures – two artists, two collectors and two critics – select works of art for the yearly exhibition. 

The ING Discerning Eye exhibition, virtual gallery will open on 19 November and run until 31 December 2020. It will be showcasing the artists’ shortlisted works with commentary and introductions by the selectors and a new platform for viewers to buy the artwork directly. All exhibiting artists will be included in a fully illustrated print catalogue. Awards will be given out to the winners in a virtual prize giving.

Therefore this years selectors are artists Dale Lewis and David Remfry RA, collectors Beverley Knight and Mervyn Metcalf, critics Jo Baring and Tabish Khan.

Before Submitting your work

There are some rules to consider before submitting your work. Firstly the exhibition is open to artists born or resident in the UK only. All works must be for sale, with a maximum size of 20 inches (50cm) including frame. Also all works must be an original creation by the artist, prints (including prints from I-Pad drawings) photographs and sculptures are accepted. Finally all entries must be submitted online in the form of digital images, with the following information: Title, Medium, Year, Dimensions, Price and whether it is unframed or framed.

Entry fees start from £10 per work, you can find out more information and make a submission here.

Photographing and printing your artworks before selling

Get your works professionally photographed, before sending them to your buyer. So then you have a digital image file ready to use for giclée prints of your artworks. Fine art giclée prints of your photography and artworks, are a great way to earn extra income. So, at The Artists Print Room we can create fine art giclée prints of your artworks, including digital and I-Pad art. While offering our best advice and support throughout the whole process. Please feel free to get in touch, for all your photographing and giclée printing needs and start those sales.


There are many lucrative prizes on offer:-

    • ING Purchase Prize* – £5000
    • The Discerning Eye Founder’s Purchase Prize** –  In honour of Michael Reynold’s £2500
    • The Discerning Eye Chairman’s Purchase Prize** – £1000
    • Meynell Fenton Prize* – £1000
    • Humphreys Purchase Prize* – £750
    • Discerning Eye Sculpture and 3D Work Prize** – £250
    • Discerning Eye Original Print Prize** – £250
    • Regional Prizes** – There will be up to 8 prizes of £250 each. Awarded to an outstanding entry from the national regions
    • Parker Harris Mentoring Prize*:  Parker Harris will give a one-to-one mentoring session covering all aspects of professional development to a selected artist.

*These prizes are selected by the individual prize givers, not the selectors.

**These prizes are selected by members of the Discerning Eye Educational Board, not the selectors.

To find out more information and how to submit your works, visit exhibition information

You can see previous works on the Discerning Eye website


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Selling Art Online – Website

Originally posted 29th July 2019 – Updated 2nd July 2020
Selling Art Online

As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.


As an artist or photographer, one of the most important things you should have is your own website. A website is your little space on the internet and provides the best place to showcase your work. Creating a website can be daunting, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step builder which makes it simple to put together. Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create your site on your behalf. It is well worth the investment and you can then run and maintain from there.

A website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message you want to portray. It is also the best opportunity for your personality to shine and for people to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time!

Things To Consider

There are a few very important things to consider with your website to create the best experience (and not turn people away!)

  • Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are purchasing. If you feel necessary and are concerned about people stealing your images, include a watermark.
  • Your images also need to load quickly, a slow running website puts people off. Furthermore to this, websites are seen more favourable by search engines, such as Google, if they run quickly.
  • Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off.
  • Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? It’s worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.
  • Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection between yourself and potential customers.
  • Offer a mailing list sign up. This is a great way to capture who is truly interested and provides further opportunities to market your work. You can also encourage visitors to share your work through their social media to reach an even bigger audience.
  • If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online.
  • In order for your website to appear high up in search engines you need to implement some keywords. Large companies spend thousands of pounds each year on doing this, however, it is something you can manage yourself. Have a think about what people would search for in a search engine to get to your website. Use these words and phrases throughout the written content on your site. Keyword optimisation really pays dividends and makes your website more obtainable.
  • Set up social media accounts for your work (we will look at social media marketing in our next post). However, in the interim, link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website.

These are just a few important factors to take into consideration when starting your website. All are very important and it’s easy to skip such factors.

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Selling Art Online – Social Media

Originally posted 6th August 2019 – Updated 25th June 2020
Selling Art Online

It’s more important than ever to increase awareness and find new ways of getting your work in front of new people – potential clients. Here we will look at how you can use social media to your advantage. Most of us have an account on at least one platform, whether that’s Facebook, Instagram or another. But how can you use that to your advantage?

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely. Possibly the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience. In 2018 there were over 44 million social media users just in the UK (and these people regularly used their social media accounts too!) Therefore, social media platforms provide a great audience to present your work to.  It’s also worth delving into the demographics of each site a little further too. For example, Facebook users are mainly female and fall within the 25-34 age category, whereas the Twitter user base is pretty much a 50/50 split between male and female. Alternatively, LinkedIn is a much more ‘serious’ platform mainly used for targeting other businesses. Consequently, the first and most important thing to consider is who your target audience is when selecting which social media accounts to set up.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! Don’t try to have accounts on all social media platforms. Just select a couple to run with for example Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone! It’s easy for your posts to get lost in that so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it!
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work. Nobody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags that link to your work and style that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your profiles, however, all are very important and it’s easy to get lost and confused when starting out!

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Don’t forget to follow us on Facebook and Instagram too!

The importance of certificates of authenticity

Originally posted 20th May 2019 – Updated 18th June 2020

As an artist or photographer, it is highly likely that you want to give your customers reassurance in your product as well as protecting the integrity of your finished print. That’s where certificates of authenticity come into play. Designed to protect and authenticate your fine art prints, these certificates add a perceived layer of value and trust to your customer.

What is involved?

Typically there are a certain few things that should be featured on each certificate of authenticity, this includes;

Title of the artwork: arguably one of the most important features. What’s the name of your piece?

Artist: Again, as above, one of the most vital pieces. This if your ‘stamp’ on the certificate. Ensures your link to the work and gives you the recognition that you deserve.

The date: May seem an obvious one but it’s worthwhile at least adding the year to the certificate of authenticity.

Small image of the piece: Immediately makes the certificate of authenticity linkable to the finished print.

Certificate/print number: Particularly important if your print is part of an Certificate of Authenticity - The Artists Print Roomedition. For example print number 1 of 500 – this information should be included on the certificates of authenticity. Each print will then have the corresponding number pencilled on to provide a pair! One certificate to one print.

Material/Printer/Inks: These are other variables that can add perceived value to your piece. By detailing the substrate printed on in addition to the quality inks, this highlights and ensures the archival qualities of your fine art print.

Finally, you, as the artist should sign the certificate.

Additionally, on our certificates of authenticity you will also find a declaration of intent, signed by both the artist and publisher.

How do certificates of authenticity benefit you?

By supplying certificates of authenticity with each of your prints you show your dedication as an artist and this can make your artwork easier to sell as well as potentially increasing the value. By having this document linked to your work, your customers can have the confidence in purchase. Sadly, there is no guaranteed way to 100% prove the piece is authentic further down the line when it comes to reselling, however, providing a certificate of authenticity provides good reassurance where possible. In addition to this, many companies, including fine art paper manufacturers and organisations such as ArtSure from the Fine Art Trade Guild offer services where you can upload details to an online register to give an extra level of confidence.

Here at The Artists Print Room we can provide certificates of authenticity with each print. Please contact us to discuss your particular requirements and we will be more than happy to help.

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!




Limited Edition Giclée Prints

Originally posted 7th May 2019 – Updated 11th June 2020

When reproducing your artwork, one of the major considerations often surrounding this, is how many prints should you include in your print run. There are many ‘rules’ surrounding the concept of limited edition giclée prints and here we hope to answer some of those questions to make your process much easier!

What is a limited edition giclée print?

To begin with and to put it simply, a limited edition print is a set of prints of the exact same image which will only be produced to a maximum number eg. 100. These series of prints will always look exactly the same when processes such as accurate colour correction and artwork reproduction are followed. It is also worth noting, all prints in your edition do not have to printed at the same time either avoiding the costly overheads – you can print as required (eg. when you sell a copy – see our on demand section here).

The ‘rules’

One of the most comprehensive resources surrounding this topic comes from The Fine Art Trade Guild. The Fine Art Trade Guild provides a lot of excellent guidance on how limited edition giclée printing should work. Firstly, it is recommended that a limited edition print run is kept to below 850 prints worldwide, however, you can have as few prints as you like. This also includes any artist proofs. But it is worth considering that the lower the edition run, the ‘more rare’ your prints will be – potentially this can be good for resale, however, the more prints produced, the higher the potential income initially. This is really for the artist to decide upon as it depends on your objectives and purpose. We can of course, help advise and give guidance if required.

The Fine Art Trade Guild also states that, ‘a limited edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as a holder of the copyright, and the licensee, usually the publisher.’ The licensor should agree that no previous reproductions have been made and will not be produced again for publication. The publisher will also agree to not exceed the agreed print run which has previously been specified.

Additionally, to comply as a limited edition giclée print run, the image should not be produced in any other format, anywhere in the world. This includes on other items such as mugs or other items for example, or as a different sized print. However, there is an exception in that it can be printed for promotional purposes in items such as brochures or books.

Certificate of Authenticity - The Artists Print Room

All print edition details should be included in the certificate of authenticity which is provided with the print included which print number the specific print is and out of how many.

You don’t always need to limit!

Alternatively, you don’t need to ‘limit’ your print production and you can produce open edition prints. Basically, this means you can print as many as you like in whichever formats you like! Again, this is your personal choice and agreements need to be put in place. However, it is worth considering the sales value and resale potential with open editions can be much less than with limited edition prints. With limited edition prints you tend to find that there is value added due to the uniqueness and exclusivity. Open edition prints are much better suited to mass production and high turnovers.

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

6 reasons why should you use a fine art printing company

Originally posted 29th January 2019 – Updated 4th June 2020

As an artist or photographer, there is always the option of taking any printing requirements you have in house and completing this process yourself. This can be a daunting experience and often you’re left wondering, where to start? However, why not let that hassle be taken away? Of course, we believe you should use a fine art printer for your work whether you’re a photographer or an artist, but here are six reasons why we truly believe this is the best and most convenient way of producing your art.

1. Real, honest and bespoke advice

We see thousands of pieces of artwork and photography every single year, therefore, we believe we are in the best place to give you honest and truthful advice when you need it. Experience and knowledge comes from our involvement over the years. We can assist in colour correction and advise on how it is best to print your artwork or photography.

2. Knowledge and understanding of colour and workflow processes

Printing is our day job! Why waste time having to solve the problems yourself? We’ve probably encountered the issue before so can generally have a quick fix with any major problems. Spending time on understanding printers and colour calibration is not what you really want to be doing, giving you more time to create your beautiful artwork. Also, we are the only print studio in the UK to be certified by the three biggest paper manufacturers; Hahnemühle FineArt, Canson Infinity and Epson Digigraphie, proving our expertise in the industry.

3. Options – and lots of them!

Why spend a fortune on purchasing different types of paper? You may want to use different papers for your different subjects; which can be an expensive overhead. We have an extensive variety in stock at all times so we guarantee you will be able to find the perfect paper for your print when ordering with us. Also, if you need advice or guidance on selecting the best substrate for your print, just ask! We will always be more than happy to help. We use the best quality materials and inks and the cost savings of this are passed on to you. Additionally, it’s unlikely for most people to invest in printers that can produce fine art prints much bigger than A3, therefore by using a fine art printing you are not limited in your print size. Our printers here at The Artists Print Room go up to 44″ wide!

4. Technical knowledge

Sometimes, printing isn’t a straight forward process. We’ve all had the dreaded paper jam! But imagine that with heavenly but expensive fine art paper – we take care of all those pesky handling issues that you could encounter when printing at home. In addition to this, we are meticulous about colour and calibration – ensuring that our systems are working accurately, this is a time consuming process which we take care of. Our business is print, therefore we aim to always stay ahead of trends and new technologies.

5. Care and understanding

Our passion is stunning art and photography, therefore, we understand how important it is to get the final print perfect every time. It is the upmost importance to us that you will be more than satisfied with the finished product and endeavour to spend as much time as it takes to get each print right, every single time. You may be able to produce prints at home, but sometimes you can’t get them just quite right. Again, this is where we can assist in taking that pressure off you.

6. Ease and convenience

Probably one of the biggest benefits! When using a fine art printer, we can do everything for you. Our simple online ordering form allows you to work through all the printing options we have in an easy step-by-step process. Therefore, once your print has been ordered, you can sit back and relax until it arrives!

Overall, not only are you purchasing a final print from us,  you’re investing in many years of our expertise and experience. So overall, there are our top six reasons why we believe you should use a fine art printer for both your art reproductions and photography printing requirements. What other struggles do you see in printing your own work at home? Let us know and we would love to be able to show you how we can help!

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!