The 2020 ING Discerning Eye Exhibition

The 2020 ING Discerning Eye  Exhibition – Calling for Entries

The 2020 ING Discerning Eye exhibition is now open for submissions. There is a new virtual format to The Discerning Eye 2020 Exhibition, with artists able to showcase their work in a virtual gallery. It is a fantastic opportunity with a range of prizes, from medium and regional prizes and including the ING Purchase Prize worth £5,000.

Submissions are now being accepted online until 1 October 2020 5pm. Artists can submit up to six works, from various media: paintings, drawings, prints, sculptures, photographs and films. These works must be for sale and must not exceed 50cm (20”) in any dimension.

Annual show of Small Works, showcasing established and emerging artists 

This annual exhibition has been running since 1990 and offers emerging artists the opportunity to have their works hung alongside well known established artists. A panel of six prominent art world figures – two artists, two collectors and two critics – select works of art for the yearly exhibition. 

The ING Discerning Eye exhibition, virtual gallery will open on 19 November and run until 31 December 2020. It will be showcasing the artists’ shortlisted works with commentary and introductions by the selectors and a new platform for viewers to buy the artwork directly. All exhibiting artists will be included in a fully illustrated print catalogue. Awards will be given out to the winners in a virtual prize giving.

Therefore this years selectors are artists Dale Lewis and David Remfry RA, collectors Beverley Knight and Mervyn Metcalf, critics Jo Baring and Tabish Khan.

Before Submitting your work

There are some rules to consider before submitting your work. Firstly the exhibition is open to artists born or resident in the UK only. All works must be for sale, with a maximum size of 20 inches (50cm) including frame. Also all works must be an original creation by the artist, prints (including prints from I-Pad drawings) photographs and sculptures are accepted. Finally all entries must be submitted online in the form of digital images, with the following information: Title, Medium, Year, Dimensions, Price and whether it is unframed or framed.

Entry fees start from £10 per work, you can find out more information and make a submission here.

Photographing and printing your artworks before selling

Get your works professionally photographed, before sending them to your buyer. So then you have a digital image file ready to use for giclée prints of your artworks. Fine art giclée prints of your photography and artworks, are a great way to earn extra income. So, at The Artists Print Room we can create fine art giclée prints of your artworks, including digital and I-Pad art. While offering our best advice and support throughout the whole process. Please feel free to get in touch, for all your photographing and giclée printing needs and start those sales.

Prizes

There are many lucrative prizes on offer:-

    • ING Purchase Prize* – £5000
    • The Discerning Eye Founder’s Purchase Prize** –  In honour of Michael Reynold’s £2500
    • The Discerning Eye Chairman’s Purchase Prize** – £1000
    • Meynell Fenton Prize* – £1000
    • Humphreys Purchase Prize* – £750
    • Discerning Eye Sculpture and 3D Work Prize** – £250
    • Discerning Eye Original Print Prize** – £250
    • Regional Prizes** – There will be up to 8 prizes of £250 each. Awarded to an outstanding entry from the national regions
    • Parker Harris Mentoring Prize*:  Parker Harris will give a one-to-one mentoring session covering all aspects of professional development to a selected artist.

*These prizes are selected by the individual prize givers, not the selectors.

**These prizes are selected by members of the Discerning Eye Educational Board, not the selectors.

To find out more information and how to submit your works, visit exhibition information

You can see previous works on the Discerning Eye website

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

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Selling Art Online – Website

Originally posted 29th July 2019 – Updated 2nd July 2020
Selling Art Online

As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Website

As an artist or photographer, one of the most important things you should have is your own website. A website is your little space on the internet and provides the best place to showcase your work. Creating a website can be daunting, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step builder which makes it simple to put together. Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create your site on your behalf. It is well worth the investment and you can then run and maintain from there.

A website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message you want to portray. It is also the best opportunity for your personality to shine and for people to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time!

Things To Consider

There are a few very important things to consider with your website to create the best experience (and not turn people away!)

  • Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are purchasing. If you feel necessary and are concerned about people stealing your images, include a watermark.
  • Your images also need to load quickly, a slow running website puts people off. Furthermore to this, websites are seen more favourable by search engines, such as Google, if they run quickly.
  • Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off.
  • Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? It’s worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.
  • Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection between yourself and potential customers.
  • Offer a mailing list sign up. This is a great way to capture who is truly interested and provides further opportunities to market your work. You can also encourage visitors to share your work through their social media to reach an even bigger audience.
  • If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online.
  • In order for your website to appear high up in search engines you need to implement some keywords. Large companies spend thousands of pounds each year on doing this, however, it is something you can manage yourself. Have a think about what people would search for in a search engine to get to your website. Use these words and phrases throughout the written content on your site. Keyword optimisation really pays dividends and makes your website more obtainable.
  • Set up social media accounts for your work (we will look at social media marketing in our next post). However, in the interim, link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website.

These are just a few important factors to take into consideration when starting your website. All are very important and it’s easy to skip such factors.

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Selling Art Online – Social Media

Originally posted 6th August 2019 – Updated 25th June 2020
Selling Art Online

It’s more important than ever to increase awareness and find new ways of getting your work in front of new people – potential clients. Here we will look at how you can use social media to your advantage. Most of us have an account on at least one platform, whether that’s Facebook, Instagram or another. But how can you use that to your advantage?

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely. Possibly the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience. In 2018 there were over 44 million social media users just in the UK (and these people regularly used their social media accounts too!) Therefore, social media platforms provide a great audience to present your work to.  It’s also worth delving into the demographics of each site a little further too. For example, Facebook users are mainly female and fall within the 25-34 age category, whereas the Twitter user base is pretty much a 50/50 split between male and female. Alternatively, LinkedIn is a much more ‘serious’ platform mainly used for targeting other businesses. Consequently, the first and most important thing to consider is who your target audience is when selecting which social media accounts to set up.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! Don’t try to have accounts on all social media platforms. Just select a couple to run with for example Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone! It’s easy for your posts to get lost in that so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it!
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work. Nobody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags that link to your work and style that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your profiles, however, all are very important and it’s easy to get lost and confused when starting out!

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Don’t forget to follow us on Facebook and Instagram too!

Limited Edition Giclée Prints

Originally posted 7th May 2019 – Updated 11th June 2020

When reproducing your artwork, one of the major considerations often surrounding this, is how many prints should you include in your print run. There are many ‘rules’ surrounding the concept of limited edition giclée prints and here we hope to answer some of those questions to make your process much easier!

What is a limited edition giclée print?

To begin with and to put it simply, a limited edition print is a set of prints of the exact same image which will only be produced to a maximum number eg. 100. These series of prints will always look exactly the same when processes such as accurate colour correction and artwork reproduction are followed. It is also worth noting, all prints in your edition do not have to printed at the same time either avoiding the costly overheads – you can print as required (eg. when you sell a copy – see our on demand section here).

The ‘rules’

One of the most comprehensive resources surrounding this topic comes from The Fine Art Trade Guild. The Fine Art Trade Guild provides a lot of excellent guidance on how limited edition giclée printing should work. Firstly, it is recommended that a limited edition print run is kept to below 850 prints worldwide, however, you can have as few prints as you like. This also includes any artist proofs. But it is worth considering that the lower the edition run, the ‘more rare’ your prints will be – potentially this can be good for resale, however, the more prints produced, the higher the potential income initially. This is really for the artist to decide upon as it depends on your objectives and purpose. We can of course, help advise and give guidance if required.

The Fine Art Trade Guild also states that, ‘a limited edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as a holder of the copyright, and the licensee, usually the publisher.’ The licensor should agree that no previous reproductions have been made and will not be produced again for publication. The publisher will also agree to not exceed the agreed print run which has previously been specified.

Additionally, to comply as a limited edition giclée print run, the image should not be produced in any other format, anywhere in the world. This includes on other items such as mugs or other items for example, or as a different sized print. However, there is an exception in that it can be printed for promotional purposes in items such as brochures or books.

Certificate of Authenticity - The Artists Print Room

All print edition details should be included in the certificate of authenticity which is provided with the print included which print number the specific print is and out of how many.

You don’t always need to limit!

Alternatively, you don’t need to ‘limit’ your print production and you can produce open edition prints. Basically, this means you can print as many as you like in whichever formats you like! Again, this is your personal choice and agreements need to be put in place. However, it is worth considering the sales value and resale potential with open editions can be much less than with limited edition prints. With limited edition prints you tend to find that there is value added due to the uniqueness and exclusivity. Open edition prints are much better suited to mass production and high turnovers.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Printing Artwork Services

If you are an artist looking for a fine art printing company that can print your artwork, we can help you.

Printing Artwork Services

There are only so many pieces of original art that you can create in one lifetime. With our artwork printing services you can have one piece created as many times as you like. This allows you to share your work near and far thus making your artwork ideal for resale. Here at The Artists Print Room any form of artwork can be reproduced, including; watercolour, pastel, oil, illustration or acrylic. Even 3D sculptures can be captured and produced as a fine art giclée print and accuracy during this process is incredibly vital.

The Printing Art Process

When it comes to reproducing your original artwork the first step in the process is the image capture. Artwork photography is a specialist process which requires outstanding accuracy and a thorough understanding of colour workflows. If you are looking to reproduce your original artwork to we offer a professional artwork photography service with an exceptional attention to detail. Using our vast experience, understanding and specialist equipment, we capture the subtle hues and fine details in your original artwork. This is important as any fine details missed during the photography will subsequently be missing from your final fine art giclée print. We have experience in handling delicate artworks, so you can be assured your original will always be in safe hands with us.

Soft Proofing Set-Up – The Artists Print Room

Our custom-built artwork photography set up, the final file of each piece of artwork we photograph is two-times the size of the original piece. With this file size, it ensures that there is an incredible colour depth, all delicate details included, full tonal range and perfect accuracy.

Service Details

Prices for these services starts at £60.00 and all of our prices are based on per square inch, it doesn’t mater whether your artwork is matt, gloss or varnish or how you produced your original. We also offer 15% discounts for every additional pieces to be photographed. Additionally, for those that wish to send us their artwork for image capture, we will provide you with a free postage label so you don’t need to worry about delivery costs to us. Our artwork printing services can be ordered online through our online ordering system.  Included in this is the image white point and colour balanced in addition to a printed test proof. Additionally, we will provide a 72ppi image file which you can use for your records and your website. For a full breakdown of our prices please view our pricing page. View our artwork reproduction photography page for more in-depth information on our artwork printing services.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Copyright for artists and photographers

Copyright is often a daunting word, in where not a lot of people truly understand how it all works. However, as an artist or photographer, it is worth getting a basic grasp of who owns what and what your rights are. Here we will give you some basics to get you started.

UK Copyright

First and most importantly, you should be aware that in nearly all cases, copyright will be with the artist or photographer, regardless of who owns the actual piece of work. There are of course some exceptions to the rules and you can find out more here.

The Copyright, Designs and Patents Act 1988 is the main statute that governs copyright law in the UK and you can find the full act on the UK Intellectual Property Office website. Copyright will tend to last for the whole of the artist or photographers lifetime, plus an additional 70 years on top of that. It is also worth noting too that if you have a third party photograph or scan your artwork for reproduction purposes, they will then hold the copyright for that digital file.

Reproduction Rights

With you holding the copyright of your work, this means no other individual can reproduce your work in the same or any other format including promotional items such as mugs or greetings cards. Individuals can seek your permission to use your work and reproduce this in different formats but we would recommend explicit, written consent for this supplemented by a formal arrangement with a contract. Any sales of your copyright must be done so in writing to make them legal and withstanding. When looking at the possibilities of reproduction pieces, it may best suit you as the artist or photographer to sell on reproduction rights and this will allow you to maintain the original copyright but still sell on further licence agreements.

Artists Resale Rights (ARR)

There is a wealth of information available online regarding the specific rights of artists and this includes the Artists Resale Rights (ARR). This entitles creators of original works of art to a royalty each time one of their works is resold through an auction house or art market professional. To find out more information about the rules and exclusions, visit the ARR section of the gov.uk website.

For further information, contact details for the Intellectual Property Office are available here. Alternatively, if you are having an issue with your copyright, contact a solicitor who specialises in the industry.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Why you should keep records….

Are you a self-employed artist or photographer? If so, you should understand how vital to your business accurate record keeping is. Record keeping is one of those things that can be fairly time consuming and monotonous, however, by setting aside a little time each week, it can really help in the future and save you a lot of work all in one go!

What should you keep records of?

Ideally there are three main things that you should keep up to date and safe;

  1. Your artwork
  2. Financial Transactions including sales
  3. Customer details and a client list

Artwork

We are all guilty of it… saving digital files under any old name. However, this can cause a nightmare when you know you have a file but you are shifting through hundreds or perhaps thousands to find one image you needed to send over to potential client 10-minutes ago! To save yourself this potential time consuming problem, you should name files accordingly. Set up your own system that you can stick to and use each and every time you save a new piece of artwork. It is always a good idea to include the date too, perhaps just the month and year and the title of the piece for example, something simple such as ‘January2020_ArtworkName‘ would suffice. By naming your files accordingly, this can also assist when discussing them with someone else, to ensure you are both discussing the same piece of work. It would then be useful to record these file names in an individual spreadsheet too so you can record your sales against this.

Financial Transactions

By recording all of your income and expenses, you will be saving yourself a lot of time and stress, particularly at this time of year when the dreaded self-assessment return date approaches! Of course, you should be doing this already, however, if you feel like you need help with this, perhaps contact a local bookkeeper or accountant.

Not only does recording financial transactions make it more convenient when it comes to submitting your tax return, it can also give an insight into your business which you may not have noticed. By recording all of your expenses you can check where you are spending your money. Perhaps you’ve purchased a lot of material recently, by checking records you can identify this and it may help you assess where you can save some costs. On the other hand you should also record your sales and other income. This can assist in identifying best sellers – and the worst sellers, which can then be a great tool when developing your work (although of course, trends and preferences change). Obviously, recording sales is also identifying any income you are making which is most likely the main outcome of your business!

By record keeping your financial transactions it can also help with your cashflow forecasting and setting prices of your artwork or photography.

Customers and clients

You should record all those that you come across. This includes customers and suppliers. Do you have a massive pile of business cards hanging around that you don’t know what to do with? Why not set up a simple spreadsheet and record those that may be interested stakeholders. By noting details next to each person, for example, where you met them, what you discussed or how they could benefit you and your business, you will be making your life much easier long term. By jotting this information down and storing it somewhere safe you can immediately remove this information from your head and focus on something else! This can be a daunting task if you have a large amount of information to record but by setting aside a little time each week, you’ll really notice how easy it can be!

Do you have anything else you think is important to keep a record of when it comes to your photography or art business? Let us know, we would love to hear from you!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

12 Fine Art Papers of Christmas

Did you see our 12 days of fine art paper posts over Christmas on Instagram or Facebook? If you missed them, head on over and take a look! We’ve also listed our top 12 papers here for you to check out, featuring Hahnemühle, Canson Infinity and St Cuthberts Mill

1. Hahnemühle PhotoRag Bright White 310sm

Hahnemühle Bright White Paper Texture - The Artists Print RoomOn the first day we have a customer favourite, the Hahnemühle PhotoRag Bright White. This paper is based on the well-known PhotoRag 308gsm, however, it has a stronger white tone which can really make your images pop! Also a great choice for black and white photography

2. Canson Infinity Platine Fibre Rag 310sgm

Canson Infinity Platine Fibre Rag Paper Texture - The Artists Print RoomOnto day 2 and we have the Canson Infinity Platine Fibre Rag 310gsm. This fine art paper is 100% cotton with no optial brighteners added so your prints will truly last. The microporous coating of this paper gives a wonder satin finish to your artwork or photography

3. Hahnemühle Agave 290gsm

On day 3 we have the Hahnemühle Agave which forms part of their Hahnemühle Agave Paper Texture - The Artists Print RoomNatural Line of papers. This paper is made from 70% agave fibres and 30% cotton rag making it a sustainable choice for your fine art #photographic or #artreproductions. The fibres of this paper give a stunning natural white tone which adds great definition to your work.

4. Hahnemühle PhotoRag Satin 310gsm

Another Hahnemühle paper is featured on day 4! The PhotoRag Satin is Hahnemühle PhotoRag Satin Paper Texture - The Artists Print Roomanother adaptation of the famous PhotoRag 308gsm. However, this paper has a subtle satin finish which can really add something extra special to your work. This paper provides a lovely smooth surface in addition to a natural white tone.

5. Canson Infinity Museum ProCanvas 385gsm

On day 5 we have a canvas! The Canson Infinity Museum ProCanvas is the Canson Infinity Museum ProCanvas Texture - The Artists Print Roomperfect choice if you are looking for canvas wraps to be produced. Just check out that incredible texture that this substrate can give you! Other benefits of this canvas include water resistance and it’s made from 100% cotton!

6. St Cuthberts Mill Somerset Enhanced White 330gsm

St Cuthberts Mill Somerset Enhanced Paper Texture - The Artists Print RoomDay 6 features a St Cuthberts Mill paper. The Somerset Enhanced White 330gsm has an outstanding heritage. In addition to this, not only is it 100% cotton but it’s also acid free. The paper with its natural felt texture gives a fine art feel to any artwork reproduction or photography print.

7. Hahnemühle PhotoRag Metallic 340gsm

Hahnemühle PhotoRag Metallic Paper Texture - The Artists Print RoomOnto day number 7 and we have some shimmer! The Hahnemühle PhotoRag Metallic 340gsm is one of their more recent papers. The specially formulated coating to this PhotoRag paper gives a shimmer to your fine art print, guaranteed to attract attention! This fine art paper is most suitable for prints that won’t be behind glass so you can benefit from it’s finish.

8. Canson Infinity Arches Aquarelle Rag 310gsm

Back to Canson Infinity on day 8. The Arches Aquarelle Rag 310gsm has anCanson Infinity Arches Aquarelle Rag Paper Texture - The Artists Print Room outstanding texture. Perhaps most popular for watercolour reproductions due to the texture, this fine art paper is 100% cotton and has a matt finish.

9. Hahnemühle Bamboo 290gsm

Hahnemühle Bamboo Paper Texture - The Artists Print RoomDay 9 features the Hahnemühle Bamboo which forms part of their new Natural Line of papers. An excellent choice for those that are keen on using more sustainable materials in their artwork and photography. This fine art paper has a warm natural tone and is produced with 90% bamboo fibres (which is fast growing when compared to other paper making materials) and 10% cotton.

10. Canson Infinity Rag Photographique 310sm

Fine art paper number 10! The Canson Infinity Rag Photographique Canson Infinity Rag Photographique Paper Texture - The Artists Print Room310gsm is another firm favourite with our customers. This fine art paper has a smooth white matte tone which is created by natual minerals being added during the production process. Not only is it a brilliant choice for artwork reproductions but it can be used for traditional printmaking too!

11. Hahnemühle PhotoRag Baryta 315gsm

Hahnemühle PhotoRag Baryta Paper Texture - The Artists Print RoomWe are nearly at the end! But on day 11 we have the Hahnemühle PhotoRag Baryta. This paper has a high gloss coating which can really add contrast to your prints particularly if they are in black and white. A great alternative to traditional baryta paper used in photography.

12. Hahnemühle William Turner 310gsm

On day 12, last but no means least… the Hahnemühle William Turner Hahnemühle William Turner Paper Texture - The Artists Print Room310gsm. The texture on this paper speaks for itself!  If you’re looking for a heavily textured, matte paper, this is your perfect option!

You can always check out the other papers we offer too on our papers and canvas page. Which one is your favourite?


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

The ‘Art’ of Cash Flow Planning

Now you’re up and running by promoting and selling your artwork or photography through your own website and social media channels. You should focus on the importance of cash flow within your business.

You have your pricing structure set up, so you know and understand how to price your individual pieces of artwork. However, you need to take into account your overheads and ensure you have sufficient cash flow to cover the cost of these.

Simply put, cash flow is the movement of funds in and out of your business. If you are to apply for a business loan or investment, it is highly likely you would need to provide a cash flow forecast. This document can help you forward plan and grow.

When taking a look at your expected cash flow, it is important to understand your expenses throughout the year. By forward planning and looking at things objectively, you can hope to eliminate any financial surprises. As the saying goes, ‘cash is king’! One of the first things you prioritise is any expenses you would expect to incur. This includes a vast array of items including any rent you may have (relevant if perhaps working from a studio), art materials, printing and postage costs, general utility bills and costs of any paid advertising you are undertaking. Then you need to consider your revenue, how much are you bringing in each month from your work? These need to at least balance out, but of course, ideally, your income needs to exceed your outgoings to ensure you are making a profit. The easiest way to look at this is, ‘I need £x to cover £x’.

Cash Flow Forecasting

By producing a cash flow forecast, this allows you to work out methodically and objectively what your expected income and outgoings are each month throughout the year. This can be produced using a simple spreadsheet, alternatively, ask your bookkeeper or accountant to help out if you are unsure. Additionally, there are many templates available online for you to download and use. List down all your outgoings month by month in this spreadsheet. From here, you can work out what you need to produce and sell to cover these costs. Of course, within the art industry, this can be tricky to work out as selling your work can be variable from month to month but if possible, look at previous years and check for any reoccurring patterns such as a sales peak in the run up to Christmas. Make sure you are regularly updating and reviewing your cash flow forecast so you can keep track of your business revenue.

Cost Savings

It is always a good idea to work out where you could possibly make cost savings. For example, can you purchase your art materials in bulk? By doing so, you can often benefit from smaller delivery charges or at least save on these by ordering once rather than having lots of smaller deliveries. Also, some suppliers may offer you discounted rates for bulk purchases. Further to this, when it comes to having your work printed, we offer a print on-demand service. Therefore, you are only paying to have the prints of your artwork or photography produced on-demand – when they have been committed to by your customer. Ideally, you will already have this cash in your bank too as hopefully your customer will have already paid for you to commit to the print order.

If you are shipping your orders yourself to your customer, can you negotiate your delivery costs? If using delivery services, perhaps you could meet with a representative from said company to try and reduce some of these expenses.

In summary, it is important to spend some time forward planning and understanding these aspects of your business. By having a plan, you are less likely to incur any unfortunate expenses and surprises. Also, never forget the tax man! Remember, as a self-employed artist or photographer, you must complete, file, and pay your self-assessment tax on a yearly basis and should be included in your cash flow forecast!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson InfinityHahnemühle Fine ArtEpson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

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How to sell your artwork – Part 2

Selling Art Online

Following on from our last blog post regarding how to sell your artwork or photography, you should also consider the power of social media. Many of us, if not most of us, will have at least one social media account. Here we have put together some tips and ideas on how you should use these free tools to your advantage.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely, it’s best to focus on one or two and do these well rather than using all. It could be argued that the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience carefully. Take a look at the demographics of your target audience and see where these fit best with each social media channel.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! As mentioned before don’t try to have accounts on all social media platforms. Just select a couple to run with, for example, Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable for most.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone which is an astonishing amount of uploads! It’s easy for your posts to get lost in that against everyone else so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it! It may be worth setting up your own social media calendar so you know when to post.
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work rather than your personal business. Not everybody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography rather than sharing your everyday life.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further. Also, don’t be afraid to comment on work that you spot and like too. This can help you build connections with other artists and photographers in the industry that may become useful contacts in the future.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags and keep this as a reference document that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your social media profiles. These provide a great starting point when selling your artwork and photography through social media.

How do you find social media works for you and your business? Share your views with us on Facebook, we would love to hear what you have to say!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!