ArtSure and why we have left the accreditation…

After a long and difficult deliberation, we have had some frustrations with the Fine Art Trade Guild and their ArtSure scheme. Therefore, we have consequently taken the decision to leave ArtSure as we believe this is in the best interest of our clients and is no longer adding value to your fine art giclée prints.

At The Artist’s Print Room, we are constantly striving to push the limits and expectations from fine art giclée printers. We believe an outstanding print quality with great definition; precise and accurate colour reproduction is paramount to this quality. Moreover, consistent reproductions of prints are critical to this standard.

The previous scheme – Approved Printer Programme

Previous to ArtSure, The Fine Art Trade Guild had a standard for printers, known as the Approved Printer Programme. Fine art giclée printers would submit their offered substrates to an independent UKAS approved laboratory for testing. This would test for blue wool scale and lightfastness. If your prints were approved and successful you would receive a certificate. Unfortunately, this was a time consuming and costly exercise with each paper type costing approximately £140 plus VAT. Therefore, change was required and was very much welcome!

The current ArtSure scheme

ArtSure was seen as a great step forward with a predesigned set of standards in giclée papers, inks and printers. It was fortunate in meaning there were no more expensive UKAS lab costs. In particular for us here at The Artist’s Print Room, this equated to a massive cost saving as we were offering 12 different substrate qualities at the time. Consequently, we could pass that saving onto our clients. To begin with in the first year, just three fine art printers signed up to the ArtSure scheme, however, it rapidly expanded.

My initial concern regarding this was the new roll out. For us, it felt the focus was no longer on fine art printers, but it opened the market to self-publishing artists and photographers. Furthermore, it enabled anyone with an approved printer, ink and paper combination to have the ArtSure status, thus, in our opinion losing credibility. Anyone could spend just half an hour and with a few clicks have all the specified materials on the ArtSure list. This would subsequently mean they could gain the ArtSure status. Regardless of the quality of the prints they produced, whether pixelated, blurred, visible banding, missing ink spots or fingerprints they could still be a member of this accreditation. Furthermore, there was no audit trail which was previously required under the old system. Individuals could easily swap products for cheaper alternatives of a much lower quality as this was not checked and audited; therefore this poor quality could be deemed approved by ArtSure.

Under this scheme, it felt like anyone could purchase the required equipment and then purchase the ArtSure accreditation. This was foregoing the years of dedication to the industry, knowledge and expertise we truly believe makes an outstanding fine art giclée printer. I voiced my concerns to the Fine Art Trade Guild and was invited to speak to the guild committee. However, sadly, my invitation never arrived, and I therefore have doubts over the aim of this programme and the true motivation behind it.

Moving forward, the Fine Art Trade Guild have now introduced a partnership with Innova paper, and this will be launched in China which we have our doubts over. It is important to note here that Innova are not a fine art paper manufacturer. Whereas, there are other manufacturers in the industry which are seen as market leaders and have a wealth of experience in paper manufacturing which are not involved in this process, and we believe this is a massive oversight and rather unfortunate. We are concerned that this programme is now no longer trying to strive to improve standards throughout the industry.

The ArtSure slogan, is ‘digital print quality you can trust’. We no longer feel that we can support this in the best interests of our clients. We do not believe that the quality of a fine art print is at the forefront of the programme and thus we will be taking a step back. The focus appears to be on the ‘materials’ used within fine art printing whereas we know there is much more to this process. Good quality materials do not make an outstanding giclée print. It is the knowledge and expertise of the people behind these businesses that bring the true quality and added value to the final product.

Sadly, we feel that the point of the scheme has been missed and we are dubious of the motivations behind this. We really hope this is not motivated by revenue.

Here at The Artist’s Print Room, we want our clients to have outstanding quality prints, and sadly, we no longer feel that ArtSure are supporting the industry in this way with their new principles so will be taking a step back from the scheme. We trust you understand the difficult decision we have come to and if anyone would like to discuss this further, please do not hesitate to contact us. Our primary focus is to support and develop the industry and consequently providing our clients with the highest quality prints.

The Artist’s Print Room

We are still the only UK based fine art printer to be accredited by Canson Infinity, Hahnemühle Fine Art, Epson Digigraphie and ILFORD Photo, so rest assured you can trust our quality and fine art printing processes. If you would like further information on anything we have highlighted above or have any questions, please do not hesitate to get in touch.


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Bespoke Christmas Greeting Cards

It’s coming up to that time of year again… The nights are starting to draw in, the temperature is dropping and our supermarkets are being stocked full of seasonal goodies! Christmas is now just around the corner and it’s time to start planning.

This year, why not do something extra special and have your artwork or photography printed onto bespoke Christmas greeting cards? You could increase your turnover by producing your artwork or photography as an additional product. By having your image printed on a card, you’re offering your customers something truly special and bespoke. You could take your favourite winter holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that recipients can keep and frame.

Bespoke Christmas Greeting Cards

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as twelve-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side). Additionally, we can produce square cards for something a little different which are 100x100mm and 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just twelve greetings cards per design and all are provided with corresponding envelopes and cello sleeves and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between five and ten days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.

Order your bespoke Christmas greeting cards online using our simple to use online order form.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Mounted Giclée Prints – Print Finishes

Did you know that we offer a variety of different mounting services? Our mounted giclée prints really give you a special finished product either to keep or to sell.

Canvas Wraps

Canvas wraps are an incredibly popular, elegant and versatile option for displaying your images as an alternative to traditional framing techniques. Fine art canvas wraps from The Artist’s Print Room involve printing your image directly onto either the Hahnemühle Daguerre or Canson Infinity Museum Pro Canvas both are premium quality and ensure archival qualities. Both of these canvas options have a stunning matte finish and provide an incredible image sharpness, really highlighting the colours in your print.

The canvas print is then stretched and hand wrapped precisely around wooden bars to give a taught finish. Due to the drying process of the prints, dispatch time for canvas wraps is between 7 and 10 days. All our fine art canvas wraps are ready to hang with fixings attached to the back bar. This allows your print to hang flush to the wall as soon as it’s delivered and unpacked!

As your image is wrapped around the bars, you have various options for the sides, you can go for one solid colour, black, white or any other colour you select! Alternatively, there is the option of having your image covering the sides you can also select from landscape, portrait or square prints, giving you so many options to may your canvas wrap truly unique.

Acrylic Sandwich Style Mounted Prints

Acrylic  sandwich style mounted prints are an elegant, modern and minimalist way of displaying your fine art images as alternative to traditional framing techniques. In addition to this, acrylic sandwich style mounts give a sophisticated dramatic and stunning impact.

Acrylic sandwich style mounted prints are ideal for commercial environments – many businesses use this technique to create signage. Additionally, this form of mounting is ideal for displaying wall art in your home or exhibition images.

Your fine art print is printed as it would be when producing a traditional fine art giclée print. However, it is then  sandwiched between two pieces of acrylic  (select from either a 5mm white or a 10mm clear backing) this backing prevents any warping of your image occurring. The process of acrylic face mounting is complex and intricate which entails careful handling and a lot of precision. Here at The Artist’s Print Room you can trust us to get this right, each and every time. We take great care in all the products we produce which makes us unique when compared to mass production photographic labs.

The acrylic sandwich style mounting gives your image a beautiful high gloss finish which is shatter proof in addition to being dust and damp proof. The final product is a pure statement piece being bold, beautiful rigid and durable. For wall hanging fixings, choose either polished 25mm high aluminium stand-offs or a 9mm MDF French cleat sub-frame attached to the back. With these wall hanging your print will be ready to hang straight away!

MDF & Foam Board Mounting

If you have decided not to frame your fine art giclée print, you could utilise our MDF or foam board mounting options instead. This process makes your final print more robust and durable. By not having your image behind glass you are also able to directly hang your image without any distractions to the stunning paper texture and finish.

Furthermore, foam board and MDF mounting provide great options for exhibition prints, however, foam board is a much lighter weight option and can. be ideal for ease of transportation. Both are available in bespoke sizes or in common paper sizes.

Due to the complex processes involved in MDF and foam board mounting, please allow 14-21 days for your prints to be delivered.

Photo Blocks

Photo blocks are an alternative mounted giclée print option. These popular products provide a wonderful gift for friends and family and are a great alternative to traditional framing options. These are ideal for both artists and photographers to display their works in a stylish way and create a great talking point.

Your fine are giclée print will be sandwiched between two thick acrylic blocks providing a durable finish, leaving your giclée print protected from dust and damage. We offer three different photo block sizes; 7″ x 5″, 10″ x 8″ and 11″ x 14″ and please allow 14 working days for your photo block to be delivered.


You can order your mounted giclée prints through our easy to use step-by-step online ordering system in which you can select the substrate you would like your image printed on and also sizing options are included.

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

The Royal Institute of Painters in Water Colours – Call for entries

The Royal Institute of Painters in Water Colours seeks the best in contemporary watercolour and water media based painting. Medias accepted include watercolour, acrylic, ink and gouache. The 208th exhibition will be held in 2020.
The Royal Institute of Painters in Water Colours – Call For Entries
Artists (aged 18+) all over the world are invited to submit their work. The images can be submitted between Monday 21st October 2019 through to the 3rd January 2020. All work needs to be submitted online and pre-selection will take place. Selected pieces will be announced on the 10th January 2020 and can be viewed online at mallgalleries.oess1.uk. 
The annual exhibition will then take place between 2nd April 2020 through to the 17th April 2020 and this will be held at The Mall Galleries in London.
Entry Requirements
Any artist over the age of 18 can submit their work as long as it has been created within the last two years. A maximum of six pieces of work can be submitted per artist but no more than four will be selected from each individual. Please note though that there is a submission fee of £18 per piece, however, for those aged 35 and under this is reduced to £12 per works. To upload your work, visit the Mall Galleries website from the 21st October 2019.
Prizes

There are many amazing prizes up for grabs too! These include;

The Winsor & Newton Award: £3,000

The Winsor & Newton Product Prize: £1,000 worth of Winsor & Newton art materials

The Leathersellers’ Prize: £1,000 awarded by The Worshipful Company of Leathersellers to an artist aged between 18 and 30 years old

The President’s Choice Award: An award of £750 for the most deserving work in the exhibition, donated by a member of the Royal Institute of Painters in Water Colours (RI) and judged by the President of the RI, Rosa Sepple

The Anthony J Lester Art Critic Award: A certificate of commendation for an outstanding work chosen by the art critic and broadcaster Anthony J Lester

The ArtsBox Solo Prize: A solo exhibition at The ArtsBox in Vicenza, Italy

The Baohong Artists’ Watercolour Paper Prizes: Two prizes of £250 each, awarded to a member and non-member for excellence

The Cass Art Prize: A prize of £200 of art supplies from Cass Art, awarded to a work demonstrating the most innovative use of colour

The Chaoshan Watercolour Award: £250 awarded by Chinese artist, Professor Li Xiaocheng, for the best classically inspired watercolour

The Debra Manifold RI Memorial Award: Presented by the Linda Blackstone Gallery, an award for the most innovative work in the exhibition

The Dry Red Press Award: The winning work will be published as a greeting card in the Dry Red Press ‘Prize Winners’ range, with royalties from the sale of the cards going to the artist

The Escoda Barcelona Award: A set of Escoda’s finest brushes for an outstanding landscape painting

The Frank Herring Easel Award: An easel presented for an outstanding work in the exhibition by Frank Herring & Sons

The James Fletcher-Watson RI Memorial Award: £500 for the best use of watercolour in the exhibition

The John Purcell Paper Prize: Paper to the value of £100 awarded to a work chosen by John Purcell

The Matt Bruce RI Memorial Award: An award of £500 for what is considered the most outstanding use of light and colour in a watercolour

The Megan Fitzoliver Brush Award: A trophy, named The Pipe Fish, awarded for a work that most inspires a connection with the natural world

The Neil Meacher RI Watercolour Award: An award of £250 for an outstanding watercolour

The Richard Plincke RI Prize for Colour: An award of £250 for creative use of colour

The Schmincke Prize: A Horadam Aquarell Artists’ Watercolours set to an outstanding exhibitor.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Selling Art Online – Social Media

Selling Art Online

Following on from our last blog post, we are taking a look at selling art through social media. Most of us have an account on at least one platform, whether that’s Facebook, Instagram or another. But how can you use that to your advantage? Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely. Possibly the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience. In 2018 there were over 44 million social media users just in the UK (and these people regularly used their social media accounts too!) Therefore, social media platforms provide a great audience to present your work to.  It’s also worth delving into the demographics of each site a little further too. For example, Facebook users are mainly female and fall within the 25-34 age category, whereas the Twitter user base is pretty much a 50/50 split between male and female. Alternatively, LinkedIn is a much more ‘serious’ platform mainly used for targeting other businesses. Consequently, the first and most important thing to consider is who your target audience is when selecting which social media accounts to set up.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! Don’t try to have accounts on all social media platforms. Just select a couple to run with for example Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone! It’s easy for your posts to get lost in that so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it!
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work. Nobody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags that link to your work and style that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your profiles, however, all are very important and it’s easy to get lost and confused when starting out!

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Selling Art Online – Website

Selling Art Online

As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Website

As an artist or photographer, one of the most important things you should have is your own website. A website is your little space on the internet and provides the best place to showcase your work. Creating a website can be daunting, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step builder which makes it simple to put together. Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create your site on your behalf. It is well worth the investment and you can then run and maintain from there.

A website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message you want to portray. It is also the best opportunity for your personality to shine and for people to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time!

Things To Consider

There are a few very important things to consider with your website to create the best experience (and not turn people away!)

  • Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are purchasing. If you feel necessary and are concerned about people stealing your images, include a watermark.
  • Your images also need to load quickly, a slow running website puts people off. Furthermore to this, websites are seen more favourable by search engines, such as Google, if they run quickly.
  • Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off.
  • Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? It’s worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.
  • Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection between yourself and potential customers.
  • Offer a mailing list sign up. This is a great way to capture who is truly interested and provides further opportunities to market your work. You can also encourage visitors to share your work through their social media to reach an even bigger audience.
  • If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online.
  • In order for your website to appear high up in search engines you need to implement some keywords. Large companies spend thousands of pounds each year on doing this, however, it is something you can manage yourself. Have a think about what people would search for in a search engine to get to your website. Use these words and phrases throughout the written content on your site. Keyword optimisation really pays dividends and makes your website more obtainable.
  • Set up social media accounts for your work (we will look at social media marketing in our next post). However, in the interim, link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website.

These are just a few important factors to take into consideration when starting your website. All are very important and it’s easy to skip such factors.

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Stunning prints require a stunning finish

Stunning prints really deserve a special and stunning finish. So, if you’re looking for that something that’s different and extra special to finish your print, why not choose to have deckled edges? This option is available on all paper types we offer and print on. You will find that this finish can really add a special touch to both your fine art reproductions and photography work. You’ll also find that deckled edge prints give a truly expensive and exclusive looking finished product.

Deckled Edge Print - The Artist's Print RoomDeckled edge prints provide a wonderfully, beautiful finish to any print. With the gentle feathered but uneven edges, your print is guaranteed to stand out. Additionally, deckled edge prints look incredible once float mounted against a contrasting colour backing board. You will also find that this finish really adds to the texture of the cotton rag papers we offer, such as, the Hahnemühle Museum Etching. We find that the deckled edging gives the best results with with cotton rag papers, however, we can produce on any paper type. View all of our paper options here.Deckled Edge - The Artist's Print Room

We hand deckled the prints here at The Artist’s Print Room (yes, that means tearing each edge individually, by hand, one at a time!) This option is available for prints both with borders or without borders, it’s up to you which you would prefer. To order deckled edge prints, simply use our step-by-step online order form to specify your requirements.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

The Discerning Eye Exhibition

The 2019 ING Discerning Eye annual exhibition is now open for entries. This annual exhibition which has been running since 1990, is a show of small works which has been independently selected by six prominent figures from the art world.

Overall, this exhibition provides the opportunity for lesser-known artists to have their works hung alongside contributions from internationally recognised names. The works are judged by six individuals from the art industry which is made up of two artists, two collectors and two critics, some of which are; artists Gill Button and Charlotte Hodes, collector; Tim Rice and the critic; John Penrose.

The closing date to submit your entries is 7th September 2019, so there is still plenty of time! There are some basic rules you need to be aware of before submitting your work though; the exhibition is only open to residents of the UK and you can submit up to six pieces of work. This includes both 2D and 3D pieces. Each submission costs up to £15, however, there are discounts available on this depending on how you submit your work, more information can be found here. Furthermore, you work must be for sale if entering. To submit your works you can there are drop off points across the country, these all take place during early September and the locations include; Penzance, Birmingham, Edinburgh, London, Plymouth, Exeter and more!

Prizes

Not only will the selected work be exhibited in the Discerning Eye exhibition held at the Mall Galleries in London between the 14th and 24th November 2019, but there are some big prizes up for grabs, including;

ING Purchase Prize – £5,000
Founder’s Purchase Prize – £2,500
Chairman’s Purchase Prize – £1,000
Meynell Fenton Prize – £1,000
Humphreys Purchase Prize – £750
Wright Purchase Prize – £500
DE Sculpture and 3D Work Prize – £250
Regional Prizes of £250 each
for outstanding entries from the Northern Ireland, Scotland, North, Wales, Midlands, East Anglia, South West and South East regions
St Cuthberts Mill Award – £200 worth of paper
Parker Harris Mentoring Prize
Parker Harris will give a one-to-one mentoring session covering all aspects of professional development to a selected artist
To find out more information and how to submit your works, visit the exhibition information here. You can also view previous works through the Discerning Eye website.

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Limited Edition Giclée Prints

When reproducing your artwork, one of the major considerations often surrounding this, is how many prints should you include in your print run. There are many ‘rules’ surrounding the concept of limited edition giclée prints and here we hope to answer some of those questions to make your process much easier!

What is a limited edition giclée print?

To begin with and to put it simply, a limited edition print is a set of prints of the exact same image which will only be produced to a maximum number eg. 100. These series of prints will always look exactly the same when processes such as accurate colour correction and artwork reproduction are followed. It is also worth noting, all prints in your edition do not have to printed at the same time either avoiding the costly overheads – you can print as required (eg. when you sell a copy – see our on demand section here).

The ‘rules’

One of the most comprehensive resources surrounding this topic comes from The Fine Art Trade Guild. The Fine Art Trade Guild provides a lot of excellent guidance on how limited edition giclée printing should work. Firstly, it is recommended that a limited edition print run is kept to below 850 prints worldwide, however, you can have as few prints as you like. This also includes any artist’ proofs. But it is worth considering that the lower the edition run, the ‘rarer’ your prints will be – potentially this can be good for resale, however, the more prints produced, the higher the potential income initially. This is really for the artist to decide upon as it depends on your objectives and purpose. We can of course, help advise and give guidance if required.

The Fine Art Trade Guild also states that, ‘a limited edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as a holder of the copyright, and the licensee, usually the publisher.’ The licensor should agree that no previous reproductions have been made and will not be produced again for publication. The publisher will also agree to not exceed the agreed print run which has previously been specified.

Additionally, to comply as a limited edition giclée print run, the image should not be produced in any other format, anywhere in the world. This includes on other items such as mugs or other items for example, or as a different sized print. However, there is an exception in that it can be printed for promotional purposes in items such as brochures or books.

Certificate of Authenticity - The Artist's Print Room

All print edition details should be included in the certificate of authenticity which is provided with the print included which print number the specific print is and out of how many.

You don’t always need to limit!

Alternatively, you don’t need to ‘limit’ your print production and you can produce open edition prints. Basically, this means you can print as many as you like in whichever formats you like! Again, this is your personal choice and agreements need to be put in place. However, it is worth considering the sales value and resale potential with open editions can be much less than with limited edition prints. With limited edition prints you tend to find that there is value added due to the uniqueness and exclusivity. Open edition prints are much better suited to mass production and high turnovers.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

SFS Introducing from Explorers Against Extinction

A new art competition has been released for 2019, raising vital funds for a worthwhile cause. Artists are invited to submit their works into SFS Introducing before the 19th July 2019. All works submitted will help contribute towards this campaign so why not participate?

Explorers Against Extinction

Explorers against Extinction is a wildlife conservation campaign organised by registered UK charity the Real World Conservation Trust. The primary aims of the campaign are to raise awareness about the threats facing the world’s most iconic species and their habitats while also raising significant funds for nominated projects pivotal in the battle to protect them.

SFS Introducing
A new competition to 2019, SFS Introducing invites all to submit artworks which include an endangered species (we’ve found this list on the WWF website of endangered animals.) Any artists, whether professional or hobbyist, over the age of 16, can submit their work, produced in any medium, however, the piece must be either A3 or A4 in size.
The best 100 artworks will be selected by a panel and added to the core Sketch for Survival touring collection. However, no work submitted and entered will go to waste. All will still contribute to the campaign and will be submitted to the Sketch for Survival Affordable Art Gallery which will then be sold. All pieces of art will contribute to the campaign and help raise vital funds. Everybody who submits an artwork will receive a Certificate of Participation from Explorers against Extinction.
Awards

There will also be a series of awards through the SFS Introducing competition. These include the following;

Artist of the Year: This winner will receive their award at the Royal Geographical Society in London on 14th November in addition to a £500 voucher to spend on art materials and equipment from GreatArt and a free annual subscription to either The Artist or Leisure Painter magazine.

The Leisure Painter’s People’s Choice Award; this work is chosen by the public, both through an online portal and through the exhibition tour. The winner will be featured in a Leisure Painter magazine article and will receive a £500 voucher for GreatArt. In addition to this, they will also receive an annual subscription to either The Artist of Leisure Painter magazine.
The Artist Award; will be selected by the editorial team at The Artist magazine. The judges will decide who captures the best spirit of the campaign. This winner will be featured in The Artist and will receive a free annual subscription to either The Artist or Leisure Painter magazine.
The Exhibition

Sketch for Survival along with the SFS Introducing pieces will tour the UK between September and November 2019, visiting five different venues and finishing at the Royal Geographical Society in London.

Full terms and conditions and entry requirements can be found on the Explorers Against Extinction website.


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