How to sell your artwork – Part 2

Selling Art Online

Following on from our last blog post regarding how to sell your artwork or photography, you should also consider the power of social media. Many of us, if not most of us, will have at least one social media account. Here we have put together some tips and ideas on how you should use these free tools to your advantage.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely, it’s best to focus on one or two and do these well rather than using all. It could be argued that the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience carefully. Take a look at the demographics of your target audience and see where these fit best with each social media channel.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! As mentioned before don’t try to have accounts on all social media platforms. Just select a couple to run with, for example, Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable for most.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone which is an astonishing amount of uploads! It’s easy for your posts to get lost in that against everyone else so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it! It may be worth setting up your own social media calendar so you know when to post.
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work rather than your personal business. Not everybody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography rather than sharing your everyday life.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further. Also, don’t be afraid to comment on work that you spot and like too. This can help you build connections with other artists and photographers in the industry that may become useful contacts in the future.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags and keep this as a reference document that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your social media profiles. These provide a great starting point when selling your artwork and photography through social media.

How do you find social media works for you and your business? Share your views with us on Facebook, we would love to hear what you have to say!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Ordering your fine art giclée prints

When it comes to ordering your fine art giclée prints, it can be a confusing process, with so many options to be aware of. Here at The Artist’s Print Room, we have tried our best to ensure our online ordering system is straight forward and easy to use.

Firstly, head over to our online shop. You’ll find this option at the top of our website. The blue box saying ‘Order Here!’ will take you directly through to our online ordering system.

The Artist's Print Room header image to show main website menu

 

 

 

By heading through to our online shop, you will see the following four options:

The Artist's Print Room online shop

From here, to order giclée prints, head over to the printing option. Here you will see a number of different options, including deckled edge prints, poster printing, greetings cards and print proofs. If you’re not sure how your final print will look or your just starting out in the world of producing your artwork or photography as giclée prints, it might be worth considering print proofs in the first instance.

Print Proofs

Our print proofs are 280x120mm as standard (other size options are available though). You can order print proofs on any of the fine art substrates that we offer and prices start at just £7.50. Print proofs give you the best opportunity to take a closer look at the colours, substrates and quality of our products before committing to a full sized print.

Giclée Printing

If you’re ready to go ahead and order your giclée prints, then head straight to our online order form. Here you will be taken step-by-step through the options available to you. Firstly, you will need to select your print size. You can order generic paper sizes or alternatively bespoke print sizes. Prices here start at £9.00 for an A5 print.

Secondly, you can add a plain border to your print. If you’ve added a border to your print file already, please make sure to select the relevant option. Alternatively, you can ask us to add one on for you and let us know what size you would like this.

Then comes the exciting bit! Select from our wide range of substrates available. Take your pick from our gloss, matt or textured fine art papers. We have 15 papers to select from plus two canvas substrates.

Following on from your substrate selection you can add on the option of having a certificate of authenticity. These are a great addition, particularly if your print is part of a limited edition. Once you’ve completed all these stages you will receive a bespoke price according to your selections. Please note, we also offer discounts on multiple orders starting at six prints. If you have a print run of over 100, please do contact us for further information and pricing.

There you go! Ordering your giclée prints is as simple as that! Once you’ve added your products to basket, follow our simple instructions to upload your files, then sit back and relax! Your order will be on the way to you shortly. We will be in touch if there are any issues or questions, additional, please feel free to contact us if you have any questions too!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

 

 

Smartphone Photography Tips

Most of us have one; a smartphone. These modern phones tend to have pretty good cameras so there isn’t much stopping you from excellent photography. With your phone on you most of the time, why not get snap happy when you’re out and about?! Here we will take you through a few smartphone photography tips to help you take better photographs:

Clean your lens!

Firstly, you’ve quite possibly got your phone in your hand, pocket or bag for a fair bit of time throughout the day. First things first, clean your lens! It’s likely to have dirt and dust on so it’s worth giving this a quick wipe over – ideally with a microfibre cloth to ensure you’re not leaving any scratches behind.

Focus

A lot of smartphones will automatically focus, they will select an object which they believe you are trying to photograph. However, if there is something in your foreground or background that you would like a particular focus on, just tap on your screen. On an iPhone, you’ll see a little yellow box appear – this is now where your camera will focus. It will ensure that your selected object is sharp in the final photograph.

Crop your images

Editing your images can be very straightforward. Many smartphones will have easy to use functions to crop your image. Crop your photograph to take out any distractions that you may not want. It’s worth considering though, if you crop your image, you are quite possibly losing some quality so your image may not print so well (if that’s your desired outcome).

Exposure

Sometimes your phone may not pick up the lighting correctly to show off your subject to its best ability. In that case, you can edit the exposure. On an iPhone, when you have selected your focus (and the little yellow box has appeared) just slide up and down on the right hand side of this box to edit the exposure level. This is a great tool for editing the shadows or highlighting detail in your photography.

Composition

An excellent tool on your phone is the grid feature. This places a three-by-three grid across your screen making it much easier to implement the rule of thirds. Using the grid can also help ensure your image is straight and can also assist in creating leading lines throughout your image.

Zoom with your feet

Smartphones give you the option of zooming in digitally. This is all well and good, however, you will lose resolution by doing so. You’ll lose pixels and it will produce a much worse quality print, so therefore, zoom with your feet! Head over to get as close to your subject as possible. The image quality will thank you for it!

Smartphone Apps

If you want to take your smartphone photography even further, there are thousands of apps available to download, both free or paid for. These apps can offer extra features that your phone software doesn’t have as standard. Apps such as ProShot which is available on both iOS and Android gives you full manual control over options such as exposure, ISO and shutter speed. Furthermore to this, there are apps that are ideal for image editing including Lightroom and Photoshop but you’ll find these are express versions for use on mobile devices with limited capabilities.


If you would like your smartphone photography printed, this is something we can offer. Please bear in mind though that there is a limit to the print size we can offer due to the resolution of these images. We can generally enlarge images by 125-150%, however, the success of this is primarily down to the starting file size. Please feel free to contact us for further information.

Do you have any further smartphone photography tips? What particular tricks do you use to create incredible photography from your phone? We would love to hear them so please feel free to share on our Facebook and Instagram pages! Also, tag us in your smartphone photography images by using the hashtag #TAPR, we would love to see your work!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

The Society of Women Artists 2019 Exhibition

Call for Entries

The 2019 Society of Women Artists Exhibition online pre-selection process is open on Thursday 28th February 2019. Entry will be open to both members and non-members and this will be the 158th exhibition from the society.

The Society of Women Artists

The Society of Women Artists (SWA) is a British art body dedicated to celebrating and promoting fine art created by women. Originally founded as the Society of Female Artists in 1855, it offered women artists the opportunity to exhibit and sell their works. Annual exhibitions have been held in London each year since 1857.

The 2019 Exhibition

The 2019 exhibition will be held in the renowned Mall Galleries, London and  artists can each submit up to four pieces of work. All medias are applicable, including; painting, pastel, drawing, mixed media and sculptures. Entry is open to both members and non-members with entry at £15 per work or £8 for those artists aged 35 and under.

All those wishing to submit their works must digitally upload their file by noon on the 20th June 2019. You must upload your work online through The Mall Galleries submission system here. Those fortunate to be selected will be notified on the 28th June 2019. Subsequently, following on from this, the exhibition will be open to the general public from Tuesday 24th September to Sunday 29th September. Additionally, all works within the exhibition will be for sale.

Awards

There are a variety of awards available and highlights include; the Princess Michael of Kent Award, The SWA Fine Art Award (£500), The SWA Special Fine Art Award (£2,000), Karin Walker Young Artist Award (£1,000), Derwent Special Fine Art Award (£500 of art materials) and the St Cuthberts Paper Mill Award. In addition to the, Jackson’s Art Supplies will be sponsoring the People’s Choice Award.


To view previous works from 157th exhibition, click here.

For further information on this years requirements, rules and terms and conditions visit the Society of Women Artists website.

6 reasons why should you use a fine art printing company

As an artist or photographer, there is always the option of taking any printing requirements you have in house and completing this process yourself. This can be a daunting experience and often you’re left wondering, where to start? However, why not let that hassle be taken away? Of course, we believe you should use a fine art printer for your work whether you’re a photographer or an artist, but here are 6 reasons why we truly believe this is the best and most convenient way of producing your art.

1. Real, honest and bespoke advice

We see thousands of pieces of artwork and photography every single year, therefore we believe we are in the best place to give you honest and truthful advice when you need it. Experience and knowledge comes from our involvement over the years. We can assist in colour correction and advise on how it is best to print your artwork or photography.

2. Knowledge and understanding of colour and workflow processes

Printing is our day job! Why waste time having to solve the problems yourself? We’ve probably encountered the issue before so can generally have a quick fix with any technological problems. Spending time on understanding printers and colour calibration is not what you really want to be doing. Giving you more time to create your beautiful artwork. Also, we are the only print studio in the UK to be certified by the three biggest paper manufacturers; Hahnemühle FineArt, Canson Infinity and Epson Digigraphie consequently proving our expertise in the industry.

3. Options – and lots of them!

Why spend a fortune on purchasing different types of paper? You may want to use different papers for your different subjects; which can be an expensive overhead. We have an extensive variety in stock at all times so we guarantee you will be able to find the perfect paper for your print when ordering with us. Also, if you need advice or guidance on selecting the best substrate for your print, just ask! We will always be more than happy to help. We use the best quality materials and inks and the cost savings of this are passed on to you. Additionally, it’s unlikely for most people to invest in printers that can produce fine art prints much bigger than A3, therefore by using a fine art printing you are not limited in your print size. Our printers here at The Artist’s Print Room go up to 44″ wide!

4. Technical knowledge

Sometimes, printing isn’t a straight forward process. We’ve all had the dreaded paper jam! But imagine that with heavenly but expensive fine art paper – we take care of all those pesky handling issues that you could encounter when printing at home. In addition to this, we are meticulous about colour and calibration – ensuring that our systems are working accurately. This is a time consuming process which we take care of. Our business is print, therefore we aim to always stay ahead of trends and new technologies.

5. Care and understanding

Our passion is stunning art and photography, therefore, we understand how important it is to get the final print perfect every time. We care greatly that you will be more than satisfied with the finished product and endeavour to spend as much time as it takes to get each print right, every single time. You may be able to produce prints at home, but sometimes you can’t get them just quite right. Again, this is where we can assist in taking that pressure off you.

6. Ease and convenience

Probably one of the biggest benefits! When using a fine art printer, we can do everything for you. You can purchase a stunning mounted or framed print from us. This ensures your final piece is ready to hang as soon as it’s delivered to you. Our simple online ordering form allows you to work through all the printing options we have in an easy step-by-step process. Therefore, once your print has been ordered, you can sit back and relax until it arrives!


Overall, not only are you purchasing a final print from us,  you’re investing in many years of our expertise and experience. So overall, there are our top 6 reasons why we believe you should use a fine art printer for both your art reproductions and photography printing requirements. What other struggles do you see in printing your own work at home? Let us know and we would love to be able to show you how we can help!

All about Mark & The Artist’s Print Room

 

When using a small business and their services, sometimes it’s nice to get to know more about the business and who is behind it all! Therefore, we’ve given Mark a few questions so everyone can get to know him and The Artist’s Print Room a little better!


What inspired you to set up The Artist’s Print Room?

My wife, Helen, had been trying to get her work copied and printed. She had worked with local printers and national printers, each having there own problems in capturing and reproducing her work.
Helen, couldn’t get printers to reproduce the artwork consistently, even during a print run, there would be variations. On returning from work, I found a very large crate on the door step, Helen, appeared out of the front door and said “I’m going to print my own work” and so, the rest they say, is history!

What were you doing previous to The Artist’s Print Room?

My core is I’m a fault diagnostics engineer, and for 10 years, I’d set up and run my own successful engineering business. In 2016, I left engineering behind to study my passion which was photography. As a young man, photography was not a trade. My Father had told me to get a real job in engineering, and that’s the route I took. Life, had sprung me an opportunity, and I realised I could choose my own destiny. After a few years I got the opportunity to work with a great Chef, that changed my world, I was now working in food photography. With social media now playing a greater hand, work, was not as profitable as before, therefore Helen, buying a printer came at the right time for me.


Where would you like to see The Artist’s Print Room in the next 10-15 years?


I’d like to see steady growth, not just financially, but in the reach and breath and variety of types of work my clients produce. We already have hundreds of artists and photographers from across Europe and the UK. I really hope Brexit doesn’t hamper this growth.

 


What is your typical day like?

A typical day starts at 6am, my morning coffee, computers, printers turned on and then a quick nozzle check. Setting up the packing bench and packaging all the prints ready to take to the post office, ideally I like to get this done before 9.30am. At 10am, my first client arrives, this could be an introductory meeting, collection, or colour editing session – it varies day to day! I typically see 4/5 clients per day. Then at around 5pm I start printing the days orders, this sometimes takes me through to midnight to complete. On days where a large order has to be printed or artwork photography has to be done, I will not meet with clients. Telephone enquires take up a large proportion of my day, A typical enquiry can last for 20 or so minutes.


What do you think makes TAPR different from other fine art printers?


Communication, as many people know, I can talk for Britain! But I spend great deal of my time listening and understanding my clients wants and needs, then explaining in plain English, what we can do and what is achievable. Communication to me is the most important factor for success with The Artist’s Print Room.


What do you find most enjoyable with The Artist’s Print Room?


Meeting and chatting to my clients, Listening to their problems, it’s important to me to allow my clients to talk freely, to express their thoughts and concerns. The ability to listen and understand is a powerful thing, an art of communication that has gotten lost in this digital age of social media and email.


What’s the one thing you would like everyone to know and understand about printing?


Image file quality is king! Although we have great software that can repair or alter and enlarge poor files, the basis is its still a poor image file. Start with a high resolution ultra sharp capture and the prints will be ultra sharp and have perfect colour.

What motivates you?

Development! As an engineer, (yes, I still see myself as an engineer first, it’s a way of thinking), I was always moving forward, make it better, faster, stronger and more efficient. Constant learning, constant development, constant research into new practices, new papers, new techniques, better understanding of colour management. Development, what can be done, I do NOT believe in the impossible.


What has been the most satisfying moment for you and The Artist’s Print Room?

 

Getting the Hahnemühle Certified Studio in 2017, that took me over two years of persistence. For whatever reason there were constant changing goalposts and seeing other companies certified that didn’t stock Hahnemühle papers kept me focused on achieving this. As always, I never gave in, I just dug my heels in, and drove forward. I never believed for a second that I wouldn’t achieve it at some point.

How do you relax after a long day at work?


Murder! I have a love of murder mysteries, it started with Columbo as a child, now it’s CSI, Criminal Minds or Dexter. But don’t worry, to calm my murderous thoughts, I love the outdoors, walking, climbing, just being away from everything that is man made or technological, sitting at the top of Hellvelyn in the Lake District or Tryfan in Snowdonia, on a snow capped morning, that’s where I’m at my absolute happiest.


Finally, if you had a magic wand, what three things would you like to change about the industry?


1. I would love a clear definition for Limited Editions to be in Law, nearly everybody I speak to in the industry gets this wrong.
2. Ban the sale of consumer printers, I get hundreds of calls from people who buy these machines, and then want advice from me on how to get their prints correct.
3. Ban the sale of cheap art at places like Ikea, Dunelm, B&Q, this cheap art stops professional artists and photographers from being able to sell their work at good prices that represent the work and time that goes into them.


Thank you to Mark for answering all the questions! Is there anything though that you would like to know about Mark or The Artist’s Print Room? Why not send your questions to us via Facebook!