Selling Art Online – Social Media

Originally posted 6th August 2019 – Updated 25th June 2020
Selling Art Online

It’s more important than ever to increase awareness and find new ways of getting your work in front of new people – potential clients. Here we will look at how you can use social media to your advantage. Most of us have an account on at least one platform, whether that’s Facebook, Instagram or another. But how can you use that to your advantage?

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely. Possibly the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience. In 2018 there were over 44 million social media users just in the UK (and these people regularly used their social media accounts too!) Therefore, social media platforms provide a great audience to present your work to.  It’s also worth delving into the demographics of each site a little further too. For example, Facebook users are mainly female and fall within the 25-34 age category, whereas the Twitter user base is pretty much a 50/50 split between male and female. Alternatively, LinkedIn is a much more ‘serious’ platform mainly used for targeting other businesses. Consequently, the first and most important thing to consider is who your target audience is when selecting which social media accounts to set up.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! Don’t try to have accounts on all social media platforms. Just select a couple to run with for example Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone! It’s easy for your posts to get lost in that so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it!
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work. Nobody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags that link to your work and style that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your profiles, however, all are very important and it’s easy to get lost and confused when starting out!

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Don’t forget to follow us on Facebook and Instagram too!

Printing Artwork Services

If you are an artist looking for a fine art printing company that can print your artwork, we can help you.

Printing Artwork Services

There are only so many pieces of original art that you can create in one lifetime. With our artwork printing services you can have one piece created as many times as you like. This allows you to share your work near and far thus making your artwork ideal for resale. Here at The Artists Print Room any form of artwork can be reproduced, including; watercolour, pastel, oil, illustration or acrylic. Even 3D sculptures can be captured and produced as a fine art giclée print and accuracy during this process is incredibly vital.

The Printing Art Process

When it comes to reproducing your original artwork the first step in the process is the image capture. Artwork photography is a specialist process which requires outstanding accuracy and a thorough understanding of colour workflows. If you are looking to reproduce your original artwork to we offer a professional artwork photography service with an exceptional attention to detail. Using our vast experience, understanding and specialist equipment, we capture the subtle hues and fine details in your original artwork. This is important as any fine details missed during the photography will subsequently be missing from your final fine art giclée print. We have experience in handling delicate artworks, so you can be assured your original will always be in safe hands with us.

1
Soft Proofing Set-Up – The Artists Print Room

Our custom-built artwork photography set up, the final file of each piece of artwork we photograph is two-times the size of the original piece. With this file size, it ensures that there is an incredible colour depth, all delicate details included, full tonal range and perfect accuracy.

Service Details

Prices for these services starts at £60.00 and all of our prices are based on per square inch, it doesn’t mater whether your artwork is matt, gloss or varnish or how you produced your original. We also offer 15% discounts for every additional pieces to be photographed. Additionally, for those that wish to send us their artwork for image capture, we will provide you with a free postage label so you don’t need to worry about delivery costs to us. Our artwork printing services can be ordered online through our online ordering system.  Included in this is the image white point and colour balanced in addition to a printed test proof. Additionally, we will provide a 72ppi image file which you can use for your records and your website. For a full breakdown of our prices please view our pricing page. View our artwork reproduction photography page for more in-depth information on our artwork printing services.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Jackson’s Painting Prize 2020

Artists, are you looking for a new challenge in 2020? Why not try entering some painting competitions this year? We’ve stumbled across the Jackson’s Painting Prize which could be a great opportunity for you.

Call for entries are now open for this fantastic competition and they remain open until the 4th March 2020. The best bit is, there are some excellent prizes up for grabs too! Jackson’s state that this painting competition was, ‘established to champion exceptional artworks made by international creators at all points in their career’. Therefore, even if you’re just starting out, there is no excuse to not give it a go. Furthermore, artists of any age can enter too.

The Prizes

There are several prizes available for the winners. The overall first prize is awarded an astounding £5,000. There are also prize pots of £1,000 each for both the Peoples Choice Award and the Emerging Artist Award. Additionally, there are six category prizes with awards of £500 each. The categories are as follows;

  • Animal
  • Portrait/Figure
  • Landscape/Cityscape/Seascape
  • Still Life/Botanical
  • Abstract/Not Representational
  • Scenes of Everyday Life

The winners (apart from the Peoples Choice Award) will be selected by a judging panel of six well-known names within the art industry.

Important Information

There are some key points you should be aware of if you’re considering entry to the Jackson’s Painting Prize. Firstly, each artist can submit up to five pieces of work. However, a positive is that unlike many other art competitions, there is no age limit on the pieces you submit.

To enter your works, an image of your work will need to be uploaded to the Jackson’s Painting Prize website, ensure you’re not including the mount or frame in your image though as your entry will be disqualified if you do!

The Longlist & Winners

One of the great things about this art competition is that you don’t have to wait too long to find out if you’ve been successful! The longest will be announced on the 17th March 2020 with all the winners being announced by the end of April 2020. Full details of the competition schedule can be found here.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Certificates of Authenticity

Following on from our recent blog post about Limited Edition Prints, another important aspect to consider as an artist, are certificates of authenticity. These can provide your customers reassurance in your product as well as protecting the integrity of your finished print and prove a vital part in the resale of your artwork. Certificates of authenticity are designed to protect and authenticate your fine art prints, these certificates add a perceived layer of value and trust to your customer.

What is involved?

Overall, there are typically there are a certain few things that should be featured on each certificate of authenticity, this includes;

Title of the artwork: arguably one of the most important features. What’s the name of your piece?

Artist: Again, as above, one of the most vital pieces. This if your ‘stamp’ and seal of approval on the certificate. This ensures your link to the work and gives you the recognition that you deserve.

The date: This may seem an obvious aspect, but it is worthwhile to at least add the year to the certificate of authenticity.

Certificate/print number: Particularly important if your print is part of an
edition. For example print number 1 of 500 – this information should be included on each of the certificates of authenticity – every certificate will then contain a different edition number. Each print will then have the corresponding number pencilled on to provide a pair! One certificate to one print.

Material/Printer/Inks: These are other variables that can add perceived value to your piece. By detailing the substrate printed on in addition to the quality inks, this highlights and ensures the archival qualities of your fine art print.

Finally, you, as the artist should sign the certificate in addition to signing the print too! Additionally, on the certificates of authenticity that we provide, you can find a declaration of intent, signed by both the artist and publisher.

How do certificates of authenticity benefit you?

By supplying certificates of authenticity with each of your prints you show your dedication as an artist and this can make your artwork easier to sell as well as potentially increasing the sales value. By having this document linked to your work, your customers can have the confidence in purchase. Sadly, there is no guaranteed way to 100% prove the piece is authentic further down the line when it comes to reselling, however, providing a certificate of authenticity provides good reassurance where possible. In addition to this, many companies, including fine art paper manufacturers and organisations such as ArtSure from the Fine Art Trade Guild offer services where you can upload details to an online register to give an extra level of confidence.

Here at The Artists Print Room we can provide certificates of authenticity with each print. Please contact us to discuss your particular requirements and we will be more than happy to help.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

 

 

Artwork Reproduction Photography

Artwork reproduction – turning your original art into stunning, true giclée prints! We have recently made a few updates to our Artwork Reproduction Service including providing you with a FREE postage label so you can easily send us your original piece to be photographed.

Artwork Reproduction Photography

There are only so many pieces of original art that you can create in one lifetime. With artwork reproduction you can have one piece created as many times as you like sharing your work near and far thus making your artwork ideal for resale. All artworks can be reproduced, including; watercolour, pastel, oil, illustration or acrylic. Even 3D sculptures can be captured and produced as a fine art giclée print and accuracy during this process is incredibly vital.


Artwork Reproduction Services

When it comes to reproducing your original artwork the first and most vital step in the process is the image capture. Artwork reproduction photography is a specialist process which requires outstanding accuracy and a thorough understanding of colour workflows. So, if you are looking to reproduce your original artwork to sell we offer a professional artwork reproduction photography service with an exceptional reputation for attention to detail. Using our vast experience, understanding and specialist equipment, we can capture the subtle hues and fine details in your original artwork. This is extremely important as any fine details missed in this process will subsequently be missing from your final fine art giclée print. We have experience in handling delicate artworks, so you can be assured your original will always be in safe hands with us.

1
Soft Proofing Set-Up – The Artists Print Room

With our custom-built artwork reproduction photography set up the final file of each piece of artwork we photograph is a massive two-times the size of the original piece. With the incredibly large file size it ensures that there is an incredible high-colour depth, all minute details included, full tonal range and perfect accuracy. For example, a typical 16” x 12” original piece will produce an image file of 160mp and an immense 900mb (16bit) at 300ppi. Consequently, this will then produce a final giclée print of 36” x 24” at 300dpi without any additional enlargement or distortion.


Service Details

Prices for these services starts at £60.00 and all our prices are based on per square inch, it doesn’t mater whether your artwork is matt, gloss or varnish. We also offer 15% discounts for every additional pieces to be photographed. Additionally, for those that wish to send us their artwork for image capture, we will provide you with a FREE postage label so you don’t need to worry about delivery costs to us. Our Artwork Reproduction Services can be ordered online through our online ordering system.  Included in this is the image white point and colour balanced in addition to a printed test proof. Additionally, we will provide a 72ppi image file which you can use for your records and your website. For a full breakdown of our prices please view our pricing page. View our artwork reproduction photography page for further information and to start your order. Additional charges apply for colour editing.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Deckled Edge Prints

If you’re looking for that something that’s extra special to finish your print, why not choose deckled edges? This option is available on all paper types we print on. You’ll find that it gives a truly expensive and exclusive looking finished product.

Deckled Edge Print - The Artists Print RoomDeckled edges provide a wonderfully, beautiful finish to any print. With the gentle feathered but uneven edges, your print is guaranteed to stand out. Additionally, deckled edge prints look incredible once float mounted against a contrasting colour backing board. You will also find that this finish really adds to the texture of the cotton rag papers we offer, such as, the Hahnemühle Museum Etching. We find that the deckled edging gives the best results with with cotton rag papers, however, we can produce on any paper type. View our paper options here.Deckled Edge - The Artists Print Room

We hand deckled the prints here at The Artists Print Room and this optionis available for prints both with borders or without borders. To order, simply use our step-by-step online order form to specify your requirements.


Why not sign up to our mailing list to keep up to date with news and products at The Artists Print Room – just complete the form below.

 

 

 

Meet The Artist – Victoria Coleman

Happy New Year to everyone, we hope you’re settling in well and had a good start to 2019! We are continuing with our ‘Meet The Artist‘ articles this year. This week we have the talented Victoria Coleman answering some questions for us. How adorable are the dogs?!

Victoria Coleman Portrait


When did you first discover your passion for art and painting?

Like most artists I loved loved painting and creating things from an early age and I was fortunate that my parents encouraged this, they even let me paint on the walls of bedroom!

Where do you get your inspiration from and what inspires you?

All sorts of things inspire me, a gallery could come up with a theme or someone could commission me to paint their dog with a great idea, I’m constantly looking for new ideas on social media and the internet or even my own dogs can inspire a collection!

©Victoria Coleman
©Victoria Coleman

How would you describe your style?

My style is a mix between realistic and illustrative, I used to paint Disney characters and I think that has influenced my style quite a bit.

What makes you different from other artists?

I use Bristol paints which is a water based paint used by scenic artists, I work in layers building up the detail, I also used an air brush to give my work depth.

What do you think is unique selling point?

Humour, just like people animals especially dogs have a sense of humour so I like to inject that into my work occasionally, I like to think my paintings will lift your spirits and make you smile. 

What is the most challenging thing for you when it comes to chosen medium?

It’s not so much the medium but more the subject which I find most challenging. I do a lot of portraits so especially when I’m working on a commission it’s vital I capture the likeness and spirit of the subject which sometimes can be very difficult.

Candy Girl ©Victoria Coleman
Candy Girl ©Victoria Coleman

What would be your career dream? What project would you love to be able to complete one day?

To have a workshop in the garden, currently I work in the kitchen which can be very frustrating sometimes, I want to be able to spread out and have lots of projects on the go all around me! Ultimately I’d like to paint my own dogs but I never seem to have time, I’m also a little afraid I won’t do them justice!

Did you have another career prior to this? If so, what was it?

A prop maker, it was a great job, I worked in all sorts of fields from costume props for Star Wars and Gladiator to painting Disney sculptures for their flagship stores.

Where would you like to see yourself in 10-15 years’ time?

Still alive! Both my parents died in their 50’s and I’m going to be 50 next year so if I’m still around in 10-15 years’ time I hope I’ll still be creating….in my garden workshop!

©Victoria Coleman
©Victoria Coleman

What is your typical day like?

I get up at 6am and check my emails and do a bit of social media marketing while having a cup of tea, I also take a moment to watch YouTube videos of other artists and business owners and try to pick up tips on how to expand my knowledge, then I take my dogs for a walk.

After everyone’s had breakfast I’ll get on with either wrapping any bought work or listing work online in my shops or photographing work to be listed. Then I need to get on with whatever artwork I have on the go, I like to be painting/ sculpting by 11 o’clock at the latest.

I love listening to crime thriller audio books when I work, the narrator Jeff Harding really gets me in the mood to paint!

After lunch I’ll carry on painting or sculpting till tea time, my lovely neighbour takes my dogs for their afternoon stroll which really helps me focus and get in the zone..

We’ve recently adopted a kitten so there’s a queue for dinner around 6pm so I’ll feed the dogs and cat then do a little more work until about 7-7.30. Then I’ll have my dinner, I might do a bit more marketing in the evening if I get a chance.

What do you love the most about your job and what do you hate the most?

I’m happiest when I’m creating, I love the processes and the freedom to paint whatever I want and I hate never having enough time, being a small business owner means having to do everything yourself so I’m constantly having to learn new things which takes up a lot of time.

©Victoria Coleman
©Victoria Coleman

How do you relax after a long day?

In the evening I like to sit on the floor with a glass of wine and watch Midsummer Murders or Vera or Netflix while playing with the dogs…..lovely!


Well, we certainly believe Victoria’s paintings lift our spirits and make us smile! To view more of Victoria’s work you can visit her website, Facebook page, Instagram or Twitter accounts.

 

 

Meet the Artist – An Interview with Richard Smythe

Richard Smythe - The Artists Print RoomIn our latest blog article featuring  our clients, we’ve spoken to freelance illustrator, Richard Smythe. We love Richard’s adorable drawings, in particular his dancing squirrels (which you can view on his website!)

When did you first discover your passion for illustration?

From a very young age I enjoyed to draw and create things. Eventually I realised art and design came more naturally to me than other subjects at school. I remember first being commended on a drawing I did at primary school. Probably the only time I was ever praised for school work, however!

Where do you get your inspiration from and what inspires you?

Inspiration for my illustration work comes from many sources. Usually just everyday life. Whenever I see something funny or an unusual circumstance.

How would you describe your style?

richardsmythe_dogandcatadventure
©Richard Smythe – Dog & Cat Adventures

Quite loose and naive, but representational enough for young children to understand and recognise.

What makes you different from other illustrators?

It’s hard to say but it’s probably more down to how I interpret the subject matter  in the author’s manuscript. Each illustrator comes at a project differently based on their own experiences I think.

What is the most challenging thing for you when it comes to illustrating picture books?

Meeting a deadline. I normally schedule my time on a project before I start, but other things beyond my control get in the way which inevitably delay the project. If the picture book requires me to draw something unusual or complicated then this requires extra study or experimenting, which all has to be done under the time constraints of the deadline.

What would be your career dream? What project would you love to be able to do/complete?

richardsmythe_watersong
©Richard Smythe – Water Song

I honestly don’t know. I really just love what I am fortunate enough to be doing now, which is illustrating picture books for kids. I suppose it would be nice to work on some of my own stories at some stage as I always have lots of ideas.

Did you have another career prior to this? If so, what was it?

I had a lot of other nondescript jobs to make ends meet before I was able to make a living as an illustrator. I worked with young adults with physical and mental disabilities for the longest time though.

Where would you like to see yourself in 10-15 years’ time?

mouse_cup_richardsmythe
©Richard Smythe – Mouse Cup

To carry on with what I’m doing and perhaps to have had a few more awards under my belt would be lovely.

What is your typical day like?

Very long. I get up around 6am and finish up about 6pm. I split my time between client work and personal development. As well as exercise and dog walking!

What do you love the most about your job and what do you hate the most?

richardsmythe_foxbytheriver
©Richard Smythe – Fox By The River

I think the most enjoyable part is creating something out of nothing. The opportunity to interpret an author’s story is a great privilege to me. Picture books (if they’re good ones) can be passed down from generation to generation of kids, being cherished and loved forever. That’s a great thing to be part of. I suppose the main thing I dislike is not being paid on time, which can happen unfortunately.

How do you relax after a long day?

I like to read and do exercise, and just hang about with my family. 


You can find out more about Richard’s work on his website or through his social media accounts; Instagram and Twitter.