Limited Edition Giclée Prints

Originally posted 7th May 2019 – Updated 11th June 2020

When reproducing your artwork, one of the major considerations often surrounding this, is how many prints should you include in your print run. There are many ‘rules’ surrounding the concept of limited edition giclée prints and here we hope to answer some of those questions to make your process much easier!

What is a limited edition giclée print?

To begin with and to put it simply, a limited edition print is a set of prints of the exact same image which will only be produced to a maximum number eg. 100. These series of prints will always look exactly the same when processes such as accurate colour correction and artwork reproduction are followed. It is also worth noting, all prints in your edition do not have to printed at the same time either avoiding the costly overheads – you can print as required (eg. when you sell a copy – see our on demand section here).

The ‘rules’

One of the most comprehensive resources surrounding this topic comes from The Fine Art Trade Guild. The Fine Art Trade Guild provides a lot of excellent guidance on how limited edition giclée printing should work. Firstly, it is recommended that a limited edition print run is kept to below 850 prints worldwide, however, you can have as few prints as you like. This also includes any artist proofs. But it is worth considering that the lower the edition run, the ‘more rare’ your prints will be – potentially this can be good for resale, however, the more prints produced, the higher the potential income initially. This is really for the artist to decide upon as it depends on your objectives and purpose. We can of course, help advise and give guidance if required.

The Fine Art Trade Guild also states that, ‘a limited edition print is based on an agreement between the licensor, usually the artist or artist’s estate, as a holder of the copyright, and the licensee, usually the publisher.’ The licensor should agree that no previous reproductions have been made and will not be produced again for publication. The publisher will also agree to not exceed the agreed print run which has previously been specified.

Additionally, to comply as a limited edition giclée print run, the image should not be produced in any other format, anywhere in the world. This includes on other items such as mugs or other items for example, or as a different sized print. However, there is an exception in that it can be printed for promotional purposes in items such as brochures or books.

Certificate of Authenticity - The Artists Print Room

All print edition details should be included in the certificate of authenticity which is provided with the print included which print number the specific print is and out of how many.

You don’t always need to limit!

Alternatively, you don’t need to ‘limit’ your print production and you can produce open edition prints. Basically, this means you can print as many as you like in whichever formats you like! Again, this is your personal choice and agreements need to be put in place. However, it is worth considering the sales value and resale potential with open editions can be much less than with limited edition prints. With limited edition prints you tend to find that there is value added due to the uniqueness and exclusivity. Open edition prints are much better suited to mass production and high turnovers.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Printing Artwork Services

If you are an artist looking for a fine art printing company that can print your artwork, we can help you.

Printing Artwork Services

There are only so many pieces of original art that you can create in one lifetime. With our artwork printing services you can have one piece created as many times as you like. This allows you to share your work near and far thus making your artwork ideal for resale. Here at The Artists Print Room any form of artwork can be reproduced, including; watercolour, pastel, oil, illustration or acrylic. Even 3D sculptures can be captured and produced as a fine art giclée print and accuracy during this process is incredibly vital.

The Printing Art Process

When it comes to reproducing your original artwork the first step in the process is the image capture. Artwork photography is a specialist process which requires outstanding accuracy and a thorough understanding of colour workflows. If you are looking to reproduce your original artwork to we offer a professional artwork photography service with an exceptional attention to detail. Using our vast experience, understanding and specialist equipment, we capture the subtle hues and fine details in your original artwork. This is important as any fine details missed during the photography will subsequently be missing from your final fine art giclée print. We have experience in handling delicate artworks, so you can be assured your original will always be in safe hands with us.

Soft Proofing Set-Up – The Artists Print Room

Our custom-built artwork photography set up, the final file of each piece of artwork we photograph is two-times the size of the original piece. With this file size, it ensures that there is an incredible colour depth, all delicate details included, full tonal range and perfect accuracy.

Service Details

Prices for these services starts at £60.00 and all of our prices are based on per square inch, it doesn’t mater whether your artwork is matt, gloss or varnish or how you produced your original. We also offer 15% discounts for every additional pieces to be photographed. Additionally, for those that wish to send us their artwork for image capture, we will provide you with a free postage label so you don’t need to worry about delivery costs to us. Our artwork printing services can be ordered online through our online ordering system.  Included in this is the image white point and colour balanced in addition to a printed test proof. Additionally, we will provide a 72ppi image file which you can use for your records and your website. For a full breakdown of our prices please view our pricing page. View our artwork reproduction photography page for more in-depth information on our artwork printing services.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Trade marks for artists and photographers

Following on from our recent post surrounding the topic of copyright for artists and photographers, we are going to take a closer look at trade marks. We investigate how these can be used in your art or photography work and where they could be a suitable requirement.

What are trade marks?

Trade marks are a form of intellectual property, much like copyright. Having a trademark in place can help protect you from someone stealing the name of your product or brand, the design or look of your products or the things you produce. You automatically have intellectual property rights over your work if you created it. However, unlike copyright, you must apply for trade marks on your work. Trade marks would be most suitable for you if you are looking to protect your name or logo particularly associated with your work. Trade marks allow you to proceed with legal proceedings against those that use your trade marked property without your permission.

The Process

Apply for a trade mark can be a lengthy process and it is suggested that the application process is likely to take around four-months. You must be aware, the process is private and confidential, however, if you wish to have assistance in the process from third parties, non-disclosure agreements are recommended. You can trade mark the following things; words, sounds, logos, colours or alternatively, a combination of these things. There are stringent rules in what you can trade mark, however, there is plenty of information available online to guide you along the process. Further to this, you must always check prior to application to ensure there has not been a trade mark registered for the same thing. Additionally, you cannot apply for common phrases or slogans that are non-distinctive.

The Cost

The standard fee for applying for a trade mark would be up to £200. You can pay for additional trade marks to be applied which would include slight variations of your primary trade mark application. These variations are charged at £50 each and up to six can be submitted.

After Application

Following on from your application, you will receive initial feedback within 20-days. If there are amendments to be made, you will have two-months in which to complete these. Your trade mark will also be published in the trade mark journal (upon an initial successful application) for two-months following this at which point, anyone can oppose your application. If any objections are submitted these will need to be resolved before your trade mark is completed.

If you wish to proceed with applying for a trade mark, perhaps for your logo as either a photographer or artist, then it would be recommended that you undertake some research prior to the application process. The Intellectual Property Office has a wealth of resources available to read through. Furthermore, you can also contact a registered trade mark attorney. Don’t forget, different rules apply in different countries though! So if you’re planning on using your logo in different regions, this may require further investigation.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Copyright for artists and photographers

Copyright is often a daunting word, in where not a lot of people truly understand how it all works. However, as an artist or photographer, it is worth getting a basic grasp of who owns what and what your rights are. Here we will give you some basics to get you started.

UK Copyright

First and most importantly, you should be aware that in nearly all cases, copyright will be with the artist or photographer, regardless of who owns the actual piece of work. There are of course some exceptions to the rules and you can find out more here.

The Copyright, Designs and Patents Act 1988 is the main statute that governs copyright law in the UK and you can find the full act on the UK Intellectual Property Office website. Copyright will tend to last for the whole of the artist or photographers lifetime, plus an additional 70 years on top of that. It is also worth noting too that if you have a third party photograph or scan your artwork for reproduction purposes, they will then hold the copyright for that digital file.

Reproduction Rights

With you holding the copyright of your work, this means no other individual can reproduce your work in the same or any other format including promotional items such as mugs or greetings cards. Individuals can seek your permission to use your work and reproduce this in different formats but we would recommend explicit, written consent for this supplemented by a formal arrangement with a contract. Any sales of your copyright must be done so in writing to make them legal and withstanding. When looking at the possibilities of reproduction pieces, it may best suit you as the artist or photographer to sell on reproduction rights and this will allow you to maintain the original copyright but still sell on further licence agreements.

Artists Resale Rights (ARR)

There is a wealth of information available online regarding the specific rights of artists and this includes the Artists Resale Rights (ARR). This entitles creators of original works of art to a royalty each time one of their works is resold through an auction house or art market professional. To find out more information about the rules and exclusions, visit the ARR section of the gov.uk website.

For further information, contact details for the Intellectual Property Office are available here. Alternatively, if you are having an issue with your copyright, contact a solicitor who specialises in the industry.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Successful Exhibitions

Perhaps you’ve decided 2020 will be the year you start attending and displaying your work at exhibitions. You could hold your own exhibition dedicated to your work alone or perhaps partake in one of the many organised across the country. Exhibitions can be a fantastic opportunity to show your work off in all its glory as visitors will come to you and they are the perfect opportunity for showcasing to potential clients and art buyers.

Preparing for a successful exhibition can be a very daunting experience, even if you’ve attended them before! There is a lot to consider prior and you should be prepared for things to come up that you wouldn’t have imagined! Here we have put together some top tips on holding a successful exhibition.

booking your space

The most important factor here is RESEARCH! If you’re looking at attending an organised exhibition, have you attended it before? If not, speak to your contacts, do they recommend it? Also take into consideration the type of visitors expected – would you work fit in with their tastes and budgets? When you’ve settled on this, speak to the event organisers and understand what is included in your stand fee. Your booking fee for space is a large overhead so ensure you are getting all you can from it. Is there suitable space to hang your work or would you need to provide this?

Additionally, what promotion will be involved from the organisers for you? Do they promote the event locally or perhaps nationally? It may be worth negotiating if possible on a stand location within the exhibition too. If you know who else is attending and where they will be located, consider work that complements yours and ask for a stand location according to this.

logistics

Perhaps one of the most onerous parts of preparing for a successful exhibition is working out how you are going to get there with all of your work. Will you need to hire a van for the occasion or perhaps ask a logistics company to undertake this challenge on your behalf – just make sure they are insured accordingly and have relevant experience to avoid any damages or potential issues. You will need to take a suitable amount of work with you to display, don’t over do it though!

Furthermore, if the exhibition is not local to you, ensure you book your accommodation in advance. Some large scale exhibitions attract vast numbers of visitors and local hotels and B&B’s get booked up well in advance.

You may also want to consider taking someone with you to help out. Do you have a reliable friend or colleague that can head over with you? It will probably be worthwhile having some assistance if possible so you can both take suitable breaks and explore the rest of the exhibition for market research purposes!

Also, never, ever forget items such as pens, paper and scissors! Trust us, you’ll will always need these at some point!

promotion

Both prior and whilst you are attending the exhibition, you need to promote that you are there! Using social media is a great opportunity for this as you can target people who are already interested in your work as well as others that may be interested in other exhibitors.

You should also ensure you have plenty of marketing material with you at all times too, this can include business cards or flyers. Include your contact details on these so visitors who can’t stop thinking about your work after the event can get in touch!

It would also be a good idea to have some information displayed about each piece of work you have with you. This can just be a couple of lines on a small label, it is also worthwhile including the price too.

during the event

No body knows your work better than you do! Be prepared to talk all day long about it and what your inspiration is. Be enthusiastic and approachable to all visitors. You need to enjoy your time at the event otherwise this will come across negatively to and visitors. All the hard work will be worth it and take a couple of days off afterwards to rest, you’ll be surprised how tiring these exhibitions can be! Don’t be tempted to take a seat though whilst you’re at the exhibition, it can come across very casual to potential clients so make sure you wear some comfortable shoes too!

If you are selling directly at the exhibition, it is worthwhile investing in a card payment facility. Fewer and fewer of us are carrying cash around and this can really make life much easier for you and your customers. There are many different options available now and many of these can be used through a mobile phone. Here is a comparison site that you can take a look at which details all the different options available to you.

most importantly

Things will go wrong, it’s inevitable, even if you’re a seasoned pro at exhibitions. But that’s fine! Learn from your mistakes and don’t be disheartened by them everyone forgets something every once in a while. Just remember, something may go wrong, but it’s highly unlikely that your visitors will even notice and inevitably you will have a successful exhibition!


Have you attended any exhitibitions recently? Which ones would you recommend for photographers and artists? Or perhaps you’re planning on attending some yourself throughout 2020 – let us know, we would love to hear from you and you never know, we may be able to pop along too!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Why you should keep records….

Are you a self-employed artist or photographer? If so, you should understand how vital to your business accurate record keeping is. Record keeping is one of those things that can be fairly time consuming and monotonous, however, by setting aside a little time each week, it can really help in the future and save you a lot of work all in one go!

What should you keep records of?

Ideally there are three main things that you should keep up to date and safe;

  1. Your artwork
  2. Financial Transactions including sales
  3. Customer details and a client list

Artwork

We are all guilty of it… saving digital files under any old name. However, this can cause a nightmare when you know you have a file but you are shifting through hundreds or perhaps thousands to find one image you needed to send over to potential client 10-minutes ago! To save yourself this potential time consuming problem, you should name files accordingly. Set up your own system that you can stick to and use each and every time you save a new piece of artwork. It is always a good idea to include the date too, perhaps just the month and year and the title of the piece for example, something simple such as ‘January2020_ArtworkName‘ would suffice. By naming your files accordingly, this can also assist when discussing them with someone else, to ensure you are both discussing the same piece of work. It would then be useful to record these file names in an individual spreadsheet too so you can record your sales against this.

Financial Transactions

By recording all of your income and expenses, you will be saving yourself a lot of time and stress, particularly at this time of year when the dreaded self-assessment return date approaches! Of course, you should be doing this already, however, if you feel like you need help with this, perhaps contact a local bookkeeper or accountant.

Not only does recording financial transactions make it more convenient when it comes to submitting your tax return, it can also give an insight into your business which you may not have noticed. By recording all of your expenses you can check where you are spending your money. Perhaps you’ve purchased a lot of material recently, by checking records you can identify this and it may help you assess where you can save some costs. On the other hand you should also record your sales and other income. This can assist in identifying best sellers – and the worst sellers, which can then be a great tool when developing your work (although of course, trends and preferences change). Obviously, recording sales is also identifying any income you are making which is most likely the main outcome of your business!

By record keeping your financial transactions it can also help with your cashflow forecasting and setting prices of your artwork or photography.

Customers and clients

You should record all those that you come across. This includes customers and suppliers. Do you have a massive pile of business cards hanging around that you don’t know what to do with? Why not set up a simple spreadsheet and record those that may be interested stakeholders. By noting details next to each person, for example, where you met them, what you discussed or how they could benefit you and your business, you will be making your life much easier long term. By jotting this information down and storing it somewhere safe you can immediately remove this information from your head and focus on something else! This can be a daunting task if you have a large amount of information to record but by setting aside a little time each week, you’ll really notice how easy it can be!

Do you have anything else you think is important to keep a record of when it comes to your photography or art business? Let us know, we would love to hear from you!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Photoshop and Lightroom Support

Are you hoping that Santa brings you something really nice this year? Perhaps a new camera or maybe even computer? You’d probably have to be at the top of the ‘good list’ for these unless you’re treating yourself instead! If you’re getting started and are looking to edit your photography, did you know that we offer both Photoshop and Lightroom support, bespoke to your requirements?

From the comfort of your own home we can provide a support service to help you ensure your image processing programmes are set up correctly and accurately. Alternatively, we can help run through some of the most common settings and tools you would need as either an artist or photographer. We can cover both Photoshop and Lightroom, whichever you require; or both!

Additionally, we can provide services to assist you in calibrating your monitor and installing or embedding ICC profiles. This is particularly useful when you are planning on printing your photography as you will be able to see a more accurate representation of the final colours, tones and hues to be expected in your prints.

Talking and showing you through each step, we can answer any of your technical questions. We want to help make your life easier so you can have more time and freedom to create your photography without having to worry about the technical issues which can be time consuming.

Furthermore, we don’t even have to come to your home as we can offer this service remotely, through Skype or by telephone and remote access.

Lightroom

Lightroom - The Artists Print RoomThis programme offers you the full set of tools for you to edit your image files to exactly how you would like them to look. You can find more about Lightroom here. We can take you step-by-step through the set up process and show you how to save your preferences and ensure that everything is running smoothly so you can take control of the image editing process.

Photoshop

Photoshop - The Artists Print RoomPhotoshop is an extremely powerful tool used for image editing and image manipulation which is used by many professional photographers and artists. We can ensure that Photoshop is set up correctly for you and show you how profiling and colour management works through this programme. More information about Photoshop can be found here.

Technical Support

Our technical support services are available either in person (travel expenses apply) by travelling to you or as a remote service. All our technical support is bespoke to your individual requirements and questions.

We charge a standard hourly rate for these services and you can book using our simple to use online booking form. When you book, please feel free to give us a brief description on what you would like to discuss or require assistance  with and we will then be in touch to discuss further and arrange a suitable time and date for the technical support to take place.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

The ‘Art’ of Cash Flow Planning

Now you’re up and running by promoting and selling your artwork or photography through your own website and social media channels. You should focus on the importance of cash flow within your business.

You have your pricing structure set up, so you know and understand how to price your individual pieces of artwork. However, you need to take into account your overheads and ensure you have sufficient cash flow to cover the cost of these.

Simply put, cash flow is the movement of funds in and out of your business. If you are to apply for a business loan or investment, it is highly likely you would need to provide a cash flow forecast. This document can help you forward plan and grow.

When taking a look at your expected cash flow, it is important to understand your expenses throughout the year. By forward planning and looking at things objectively, you can hope to eliminate any financial surprises. As the saying goes, ‘cash is king’! One of the first things you prioritise is any expenses you would expect to incur. This includes a vast array of items including any rent you may have (relevant if perhaps working from a studio), art materials, printing and postage costs, general utility bills and costs of any paid advertising you are undertaking. Then you need to consider your revenue, how much are you bringing in each month from your work? These need to at least balance out, but of course, ideally, your income needs to exceed your outgoings to ensure you are making a profit. The easiest way to look at this is, ‘I need £x to cover £x’.

Cash Flow Forecasting

By producing a cash flow forecast, this allows you to work out methodically and objectively what your expected income and outgoings are each month throughout the year. This can be produced using a simple spreadsheet, alternatively, ask your bookkeeper or accountant to help out if you are unsure. Additionally, there are many templates available online for you to download and use. List down all your outgoings month by month in this spreadsheet. From here, you can work out what you need to produce and sell to cover these costs. Of course, within the art industry, this can be tricky to work out as selling your work can be variable from month to month but if possible, look at previous years and check for any reoccurring patterns such as a sales peak in the run up to Christmas. Make sure you are regularly updating and reviewing your cash flow forecast so you can keep track of your business revenue.

Cost Savings

It is always a good idea to work out where you could possibly make cost savings. For example, can you purchase your art materials in bulk? By doing so, you can often benefit from smaller delivery charges or at least save on these by ordering once rather than having lots of smaller deliveries. Also, some suppliers may offer you discounted rates for bulk purchases. Further to this, when it comes to having your work printed, we offer a print on-demand service. Therefore, you are only paying to have the prints of your artwork or photography produced on-demand – when they have been committed to by your customer. Ideally, you will already have this cash in your bank too as hopefully your customer will have already paid for you to commit to the print order.

If you are shipping your orders yourself to your customer, can you negotiate your delivery costs? If using delivery services, perhaps you could meet with a representative from said company to try and reduce some of these expenses.

In summary, it is important to spend some time forward planning and understanding these aspects of your business. By having a plan, you are less likely to incur any unfortunate expenses and surprises. Also, never forget the tax man! Remember, as a self-employed artist or photographer, you must complete, file, and pay your self-assessment tax on a yearly basis and should be included in your cash flow forecast!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson InfinityHahnemühle Fine ArtEpson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

How to sell your artwork – Part 2

Selling Art Online

Following on from our last blog post regarding how to sell your artwork or photography, you should also consider the power of social media. Many of us, if not most of us, will have at least one social media account. Here we have put together some tips and ideas on how you should use these free tools to your advantage.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely, it’s best to focus on one or two and do these well rather than using all. It could be argued that the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience carefully. Take a look at the demographics of your target audience and see where these fit best with each social media channel.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! As mentioned before don’t try to have accounts on all social media platforms. Just select a couple to run with, for example, Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable for most.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone which is an astonishing amount of uploads! It’s easy for your posts to get lost in that against everyone else so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it! It may be worth setting up your own social media calendar so you know when to post.
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work rather than your personal business. Not everybody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography rather than sharing your everyday life.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further. Also, don’t be afraid to comment on work that you spot and like too. This can help you build connections with other artists and photographers in the industry that may become useful contacts in the future.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags and keep this as a reference document that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your social media profiles. These provide a great starting point when selling your artwork and photography through social media.

How do you find social media works for you and your business? Share your views with us on Facebook, we would love to hear what you have to say!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

How to sell your artwork or photography – Part 1

Following on from our last blog post; how to price your artwork, how do you actually go about selling artwork online?

Selling Artwork Online

As an artist or a photographer, there are many ways to sell art online. Many decide to sell through third parties, however, there are a number of steps you can take to sell directly and take back some control of your work. Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Website

One of the most important things you should have is your own website. A website is your little unique space on the internet and provides the best place to showcase your work in a way you want to. Creating a website can be a daunting thought, however, there are many online platforms and packages (such as Wix, or Weebly) which provide an easy step-by-step website builder which makes the process straight forward for even the biggest technophobe! Furthermore, websites are relatively inexpensive to build and run. If you’re still feeling slightly worried about undertaking this work yourself, you can always outsource and have a professional create a website on your behalf. It is well worth the investment and you can then run and maintain from there or have your web expert do this on your behalf.

Having a website provides an opportunity for potential customers to see your work easily from their own home whilst giving you full control about the message and image you want to portray. It can also the best opportunity for your personality to shine and for potential customers to learn more about you and your work. It is also a very good idea to give information on your style and how you work (include photographs of ‘behind the scenes’ too!) People like to learn more about who has created the piece and the stories behind the work but keep it simple at the same time to not overwhelm them!

Things To Consider

There are a few very important factors to consider with your website to create the best experience and get the best engagement from your prospective purchasers:

Images

Ensure your images are of a high quality and show the full piece of work you’re selling. If someone is considering a purchase, they like to be able to see in full detail what they are looking at and hopefully buying. If you feel necessary and are concerned about people stealing your images, include a watermark.

Your images also need to load quickly, a slow running website puts people off there are various ways of ensuring this – speak to your website developer and highlight this point. Furthermore, websites are seen more favourable by search engines, such as Google, if they run quickly.

written content

Ensure your spelling and grammar is correct throughout! This helps build trust and again, doesn’t put people off. Ask a friend or family member to read through your work before publishing online, bribe them with a cup of tea and a piece of cake if necessary! It’s very easy to miss spelling mistakes when you’ve been working on a written piece.

Research

Check out your competition! Take a look at other artist and photographer websites, what are they doing well or not so well? Pick out the things you see they aren’t doing so well and implement them yourself but better! It’s well worth spending a fair bit of time doing some market research to understand what you are up against to really improve your chances of selling your art online.

regular updates

Update your site regularly -perhaps through blogging online. Let people know what you are working on or how you work. It helps build a great connection and relationship between yourself and potential customers.

payment options

If you want to sell directly through your website, ensure you have a web package which offers an online shop and can take payments. PayPal is a great and simple to use platform for processing payments when selling art online. Paypal also offers some protection for sellers and buyers online. Find out more about PayPal and their business services on their website.

social media

Set up social media accounts for your work. Ensure you link your website to these social media accounts. Again, it’s a great and simple tool for ensuring search engines pick up your website and helps you reach a bigger audience of potential customers.


So there are our top tips when it comes to selling your artwork online. Do you have any top tips to share with us that we may have missed? What do you find works best for you? Share your thoughts and ideas with us on Facebook and Instagram!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and a member of the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!