Selling Art Online – Social Media

Selling Art Online

Following on from our last blog post, we are taking a look at selling art through social media. Most of us have an account on at least one platform, whether that’s Facebook, Instagram or another. But how can you use that to your advantage? Here we will give you our tips and advice on how to get started and what you can do to increase awareness of your work by selling directly.

Selling art through social media

There are many different platforms available; Facebook, Twitter and Instagram to name a few. However, you need to select wisely. Possibly the most common and popular for artists and photographers would be Facebook and Instagram, however, you need to consider your target audience. In 2018 there were over 44 million social media users just in the UK (and these people regularly used their social media accounts too!) Therefore, social media platforms provide a great audience to present your work to.  It’s also worth delving into the demographics of each site a little further too. For example, Facebook users are mainly female and fall within the 25-34 age category, whereas the Twitter user base is pretty much a 50/50 split between male and female. Alternatively, LinkedIn is a much more ‘serious’ platform mainly used for targeting other businesses. Consequently, the first and most important thing to consider is who your target audience is when selecting which social media accounts to set up.

Things to consider

Here are a few top things you need to consider when setting up and selling or promoting your work through social media platforms.

  • Less is more! Don’t try to have accounts on all social media platforms. Just select a couple to run with for example Instagram and Facebook (possibly the best options for artists and photographers). Creating and posting content takes time and you need to keep time free to actually create work! A couple of channels should be manageable.
  • More is less! Yes, contradictory to the above! However, you need to post regularly. In 2016 there were 95 million posts each day to Instagram alone! It’s easy for your posts to get lost in that so post regularly to keep your followers engaged. If it helps, dedicate a couple of hours throughout the week to post on social media and make sure you stick to it!
  • Set up a page on Facebook and keep it strictly business! A ‘page’ is different to your own personal profile, more like a shop front on the internet. A page makes it much easier to gain followers and it’s viewable to almost everybody. It is also vital to keep content relating to your work. Nobody wants to know what you had for dinner last night or see your holiday pictures (unless they are work related!) However, do let your personality shine through, but just remember the aim is to promote and sell your artwork or photography.
  • Interact with others. If someone leaves a lovely comment about your work, take the time to say thank you. Good manners pay dividends! It also makes you more approachable if someone would like to ask questions or understand your work further.
  • #Hashtags. Use them sparingly but still use them! A post with just one hashtag linked to it, is said to receive 12% more interaction than a post without. Write down a list of hashtags that link to your work and style that you can use regularly. Some examples may be; #watercolourartist or #landscapephotography.
  • Join other groups and do some research. Social media is a great tool for checking out other peoples work and keeping an eye on the competition. It’s also brilliant for networking by joining groups relating to the industry and receiving peer to peer reviews of your work.

These are just a few important factors to take into consideration when setting up and maintaining your profiles, however, all are very important and it’s easy to get lost and confused when starting out!

Is there anything you think we have missed? Share with us your top tips too through our Facebook page!


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Stunning prints require a stunning finish

Stunning prints really deserve a special and stunning finish. So, if you’re looking for that something that’s different and extra special to finish your print, why not choose to have deckled edges? This option is available on all paper types we offer and print on. You will find that this finish can really add a special touch to both your fine art reproductions and photography work. You’ll also find that deckled edge prints give a truly expensive and exclusive looking finished product.

Deckled Edge Print - The Artist's Print RoomDeckled edge prints provide a wonderfully, beautiful finish to any print. With the gentle feathered but uneven edges, your print is guaranteed to stand out. Additionally, deckled edge prints look incredible once float mounted against a contrasting colour backing board. You will also find that this finish really adds to the texture of the cotton rag papers we offer, such as, the Hahnemühle Museum Etching. We find that the deckled edging gives the best results with with cotton rag papers, however, we can produce on any paper type. View all of our paper options here.Deckled Edge - The Artist's Print Room

We hand deckled the prints here at The Artist’s Print Room (yes, that means tearing each edge individually, by hand, one at a time!) This option is available for prints both with borders or without borders, it’s up to you which you would prefer. To order deckled edge prints, simply use our step-by-step online order form to specify your requirements.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Gloss Fine Art Papers

So, here we will run through the gloss fine art papers we offer in addition to the textured and smooth fine art papers previously looked at.

Gloss Fine Art Papers

The most important thing to be aware of here when considering a gloss fine art paper is that when we talk about gloss, this tends to be more of a subtle lustre or satin finish. Not the high gloss on your standard photographic prints that you get produced. These finishes are much more subtle and arguably more exquisitely beautiful.

Canson® Infinity Platine Fibre Rag
Canson Platine Rag - The Artist's Print Room
©Canson Infinity Platine Fibre Rag

The Canson® Infinity Platine Fibre Rag is a combination of the combination of the premium 100% cotton Platinum paper that Canson has supplied for many years to the original Platinum and Platine photographic market, with the latest microporous coating. The paper contains no optical brighteners, thus not affecting the longevity of the print. An excellent choice of paper for both black and white or colour images. A 310gsm which overall provides a stunning satin finish to your image.

Hahnemühle PhotoRag Satin
Photo Rag Satin - The Artist's Print Room
©Hahnemühle Photo Rag Satin

As above, this paper from but from Hahnemühle is a 310gsm,  and has a satin finish. A smooth surface and 100% cotton rag, the paper has a lovely natural white tone. A unique paper in that when you image is printed on this paper, the unprinted areas remain matt, however, the printed areas have a slight sheen. Your image almost shimmers in the light.

Hahnemühle FineArt Pearl
FineArt Pearl - The Artist's Print Room
©Hahnemühle FineArt Pearl

The Hahnemühle FineArt Pearl is a 285gsm paper and provides your prints with a sensational pearl finish. This paper isn’t cotton rag like others previously mentioned, it’s a 100% a-cellulose paper (which is wood pulp) and has a bright white tone. Due to this bright white, prints will have impressive colour contrasts and the black in your images will have an incredible depth.

Hahnemühle PhotoRag Baryta
Photo Rag Baryta - The Artist's Print Room
©Hahnemühle Photo Rag Baryta

Photo Rag Baryta is a 315gsm, 100% cotton paper and the ‘glossiest’ paper we offer. Using barium sulphate in the inkjet coating, ensuring the typical gloss that makes this paper a genuine replacement for traditional Baryta papers from analogue labs. The coating on this paper provides a water resistance and the tone of the base paper lends well to black and white prints.

ILFORD Gold Fibre Silk
Ilford Fibre Silk 310gsm

The ILFORD Galerie Gold Fibre Silk 310gsm is a stunning traditional fibre based substrate. This fine art paper has both the look and feel of a traditional baryta paper which many artists and photographers love. With a high quality finish, it produces stunning black and white images in addition to colour prints, thanks to its excellent sharpness and wide colour gamut.

 


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

 

 

 

Smooth Fine Art Papers

So previously we looked at textured fine art papers, but how about smooth fine art papers? All the papers listed below have a matte finish which are ideal for both photographers and artists for artwork reproductions.

Smooth Fine Art Papers

When paper is produced in the paper mill, smooth fine art papers are created with a much more smooth felt in comparison to the textured papers, this then produces the surface on the finished product. A smooth fine art paper can often be a good go to when just starting out or often used with portrait photography. It’s important to remember that when a paper is described as smooth it is not completely devoid of texture though!

Hahnemühle Bamboo
Hahnemühle Bamboo - The Artist's Print Room
©Hahnemühle Bamboo

This Bamboo paper is made from 90% bamboo fibres and the additional 10% is made from cotton. More environmentally friendly than the cotton papers due to the fast growing bamboo, this paper has a lovely warm white colour to it. Due to it’s tone, it is ideal for warm coloured prints and monochrome images.

Canson® Infinity Rag Photographique 310gsm
anson® Infinity Rag Photographique 310gsm - The Artist's Print Room
©Canson Infinity Rag Photographique

This paper from Canson is 100% cotton and has an exceptional smooth white tone. During the manufacturing process, natural minerals are added and therefore give this tone to the paper. A very unique, smooth surface, however, there is still a tactile element to the paper which you can see in the close up image. This paper provides one of the highest achievable Dmax on the market, therefore making it a perfect solution for both fine art photography prints and art reproductions.

Hahnemühle Photo Rag Bright White
hahnemuehle photorag bright white - The Artist's Print Room
©Hahnemühle Photo Rag Bright White

Hahnemühle’s most famous paper is probably their Photo Rag and this paper is a brighter version of their Photo Rag 308gsm. As above, a 100% cotton paper but with a bright white tone. A smooth surface, this paper can really make your colours ‘pop’ and really add definition to black and white imagery.

 


 

 

Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Bespoke Greetings Cards

Did you know that you don’t just have to have your work reproduced as standard prints? You can also create bespoke, stunning greetings cards from your art or photography. By having your image printed on a card, you’re really giving loved ones something bespoke, personal and special. You could take your favourite holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that your recipient can keep and frame.

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as six-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side or short side). Additionally, we can produce square cards for something a little different which are 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just six greetings cards per design and all are provided with corresponding envelopes and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between three and seven days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Certificates of Authenticity

Following on from our recent blog post about Limited Edition Prints, another important aspect to consider as an artist, are certificates of authenticity. These can provide your customers reassurance in your product as well as protecting the integrity of your finished print and prove a vital part in the resale of your artwork. Certificates of authenticity are designed to protect and authenticate your fine art prints, these certificates add a perceived layer of value and trust to your customer.

What is involved?

Overall, there are typically there are a certain few things that should be featured on each certificate of authenticity, this includes;

Title of the artwork: arguably one of the most important features. What’s the name of your piece?

Artist: Again, as above, one of the most vital pieces. This if your ‘stamp’ and seal of approval on the certificate. This ensures your link to the work and gives you the recognition that you deserve.

The date: This may seem an obvious aspect, but it is worthwhile to at least add the year to the certificate of authenticity.

Certificate/print number: Particularly important if your print is part of an
edition. For example print number 1 of 500 – this information should be included on each of the certificates of authenticity – every certificate will then contain a different edition number. Each print will then have the corresponding number pencilled on to provide a pair! One certificate to one print.

Material/Printer/Inks: These are other variables that can add perceived value to your piece. By detailing the substrate printed on in addition to the quality inks, this highlights and ensures the archival qualities of your fine art print.

Finally, you, as the artist should sign the certificate in addition to signing the print too! Additionally, on the certificates of authenticity that we provide, you can find a declaration of intent, signed by both the artist and publisher.

How do certificates of authenticity benefit you?

By supplying certificates of authenticity with each of your prints you show your dedication as an artist and this can make your artwork easier to sell as well as potentially increasing the sales value. By having this document linked to your work, your customers can have the confidence in purchase. Sadly, there is no guaranteed way to 100% prove the piece is authentic further down the line when it comes to reselling, however, providing a certificate of authenticity provides good reassurance where possible. In addition to this, many companies, including fine art paper manufacturers and organisations such as ArtSure from the Fine Art Trade Guild offer services where you can upload details to an online register to give an extra level of confidence.

Here at The Artist’s Print Room we can provide certificates of authenticity with each print. Please contact us to discuss your particular requirements and we will be more than happy to help.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

 

 

Win 4 x A4 Prints on Canson Infinity Rag Photographique!

Now if you follow us on Instagram, you would have seen our latest competition which is also now open on Facebook!

We are giving you the opportunity to win 4 x A4 prints on Canson Infinity Rag Photographique 310gsm. This stunning paper is a 100% cotton museum grade white fine art and photo paper. The exceptional smooth white tone is achieved during manufacturing by introducing natural minerals to the process. It has been developed to address the need for continued longevity requirements in the Digital Fine Art market. This paper offers a unique and extra smooth surface with an incredible sensual feel to it. It additionally provides one of the highest achievable Dmax currently available on the market, thus making it ideal for fine art photography, artwork reproductions and fine art printmaking.

How to enter

To enter our competition, all you need to do is share with us the image you would like printed. Just make sure you use the hashtag #TAPRWin when sharing your image on Instagram so we can see your lovely work! Alternatively, share your image on Facebook in our post comments! Then once shared, head over to our competition page to enter your details and register your entry. This competition is running from the 5th April 2019 through to the 28th April 2019 on Instagram and 13th April to the 28th on Facebook. We will select the lucky winners (one from Instagram and one from Facebook), at random, on the 29th April at 7pm! We will be in contact with the lucky winner to arrange printing of your image and shipping will be included too!

Full terms and conditions can be found on our competition page but if you have any questions, please feel free to contact us and we can help.


Why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artist’s Print Room – just complete the form below.

Canson® Infinity Rag Photographique

Canson have been producing fine art papers for artists since 1557 – that’s a long time, so they clearly know what they are doing! Since 2008 they extended their range to include the Canson Infinity brand which is their fine art inkjet paper portfolio. We have an extensive range of Canson Infinity papers and canvases for you to order, giving you a wide and varied choice in substrates including the Canson® Infinity Rag Photographique.

One of the most popular papers in the Canson Infinity range is the Canson Infinity Rag Photographique 310gsm, used by many of our clients, this paper proves timeless in addition to being a beautiful product to work with.

Canson

Canson has almost half a millennium of history. Due to the traditional mix of paper making and advancements in technology, Canson has remained one of the last pioneers in the manufacturing of photographic paper. Between 1850 and 1880, Canson was seen as a major innovator in the photo paper industry. Leading on from that to the present day, the Canson Infinity range produces exquisite papers for digital inkjet printing. Canson Infinity is the brand name given to Digital Fine Art & Photo range crafted in the Canson mill offering you museum quality fine art papers.

Canson® Infinity Rag Photographique

Canson Infinity Rag Photographique - The Artist's Print Room

Canson Infinity Rag Photographique is a 100% cotton museum grade white fine art and photo paper. The exceptional smooth white tone is achieved during manufacturing by introducing natural minerals to the process. It has been developed to address the need for continued longevity requirements in the Digital Fine Art market. This paper offers a unique and extra smooth surface with an incredible sensual feel to it. It additionally provides one of the highest achievable Dmax currently available on the market, thus making it ideal for fine art photography, artwork reproductions and fine art printmaking.


Why not sign up to our mailing list to keep up to date with news and products at The Artist’s Print Room – just complete the form below.

 

Deckled Edge Prints

If you’re looking for that something that’s extra special to finish your print, why not choose deckled edges? This option is available on all paper types we print on. You’ll find that it gives a truly expensive and exclusive looking finished product.

Deckled Edge Print - The Artist's Print RoomDeckled edges provide a wonderfully, beautiful finish to any print. With the gentle feathered but uneven edges, your print is guaranteed to stand out. Additionally, deckled edge prints look incredible once float mounted against a contrasting colour backing board. You will also find that this finish really adds to the texture of the cotton rag papers we offer, such as, the Hahnemühle Museum Etching. We find that the deckled edging gives the best results with with cotton rag papers, however, we can produce on any paper type. View our paper options here.Deckled Edge - The Artist's Print Room

We hand deckled the prints here at The Artist’s Print Room and this optionis available for prints both with borders or without borders. To order, simply use our step-by-step online order form to specify your requirements.


Why not sign up to our mailing list to keep up to date with news and products at The Artist’s Print Room – just complete the form below.

 

 

 

The Importance of Accurate Image Capture

As an artist, it’s most likely that you need to have an element of image capture in your work processes in order to be able to reproduce your artwork. Accurate image capture is something that should never be underestimated. It’s important to remember that your finished print will only ever be as good as the digital file; the scan or photograph of your original piece.

Image Capture

To capture all the beautiful hues and fine detail in your original, the most important thing is that you have an inital high resolution digital file. Using our vast experience, understanding and specialist equipment, we can capture the subtle hues, fine details and brush strokes in your original artwork through the process of artwork photography. Meticulous handling and understanding is required as it is extremely important that any fine details are not missed as these will subsequently be missing from your final fine art giclée print. Image files can be obtained through scanning your work or alternatively through photography. This process can be very difficult to undertake at home due to the extensive equipment required.

File Size

Here at The Artist’s Print Room, the final file of each piece of artwork we photograph is a massive two-times the size of the original piece. With the incredibly large file size it ensures that there is a high-colour depth, all intricate details included, full tonal range and perfect accuracy. For example, a typical 16” x 12” original piece will produce an image file of 160mp and a immense 900mb (16bit) at 300dpi. Consequently, this will then produce a final giclée print of 36” x 24” at 300dpi without any additional enlargement or distortion.

Specialist Set Up

Some artworks can be particularly difficult to photography, for example dark oil paintings or paintings with a vast amount of texture, however, our specialist set up allows us to control lighting, ensuring we are not capturing any glare which could distort the final print.

To find out more about our Artwork Reproduction Services please take a look at our dedicated page or alternatively, contact us for more information or any questions you may have.