How printing greeting cards can be a powerful marketing tool for artists and photographers

How printing greeting cards can be a powerful marketing tool for artists and photographers

“Printing Greeting Cards for Christmas. It is the biggest and best time for selling greeting cards of your art and photographs. Don’t miss out on this vital opportunity for marketing and sales”

For artists, illustrators and photographers printing greeting cards can feel more of an add on, than a great marketing tool, but they can become part of a great marketing strategy to connect with your target audience.

Firstly artists and photographers are always looking for cost-effective ways of promoting artworks and photographs. The ideal marketing strategy is being able to reach a wider audience to introduce them to your artworks and what you have to offer. In the case of photographers, it’s about introducing your potential buyers to the art of your photographs, rather than the commercial aspect of your photography work.

Both artists and photographers have to identify and consider different revenue streams from their artworks and images. One of the most budget friendly is having your art and photos turned into custom printed cards. 

So how do greetings cards become a powerful marketing tool and how do you achieve this?

Getting organised and creating a greeting card collection

When you first decide to print greetings cards, it forces you to look at your art or photographs as a group. Seeing you artwork and photo images in a smaller format helps you to visually group them together and assess what looks good as a collection. You will be able to see if there is a common theme, do the images flow together? Basically you will get an overview of your artwork images and start to see which ones will work as a collection. Also this perspective helps you see what your potential buyers, collectors see. 

Overall by printing greetings cards you should be able to clearly see what is unique about your images and if they work cohesively as a collection. This is the start of making sense of what you have to market and who is it most likely to appeal to (your target market).

Trial and Test

For a small budget you get to trial and test your potential buyers reaction to your work. So rather than having to spend money on prints of each artwork or photograph to create a collection to show. Why not have greeting cards printed of these images, to show first. Especially at fairs and events. You’ll be keeping your costs low and gaining some essential market research. There are usually local crafters/ creatives markets where you can trial your art and photographs. It may be a trial, but have plenty of information for potential buyers to take away and have those trial cards for sale. 

Also you can approach independent retailers and galleries to gauge their response, without having to carry large artworks or photography prints with you. You’ll be showing how your images look from a commercial aspect for businesses. It also demonstrates you’re more serious about your creative business, especially if you have good quality greeting cards, with great colour, professionally printed and where you can demonstrate consistency of look and that quality can be maintained.

Good and bad feedback is important

Usually independent gallery, gift and card shops are happy to trial a few of your printed greeting cards and see which appeal to their customers. This means there is no large cost outlay for you or them. This is a great way to gain important market research and great feedback. 

While it’s wonderful to receive positive feedback, it’s good to get genuine feedback, even if it’s negative. Let’s face it a retailer has to make a living, so if something doesn’t sell you will know instantly. Bear in mind though it could sell somewhere else, certain styles and subjects sell better in different environments. Do your research on retailers, see what they already sell, will your style make a good fit. It doesn’t have to be the same, but never forget retailers know their customers, so they are a good source of advice. Remember to be polite, they are busy people, with a business to run.

Printing greeting cards with a professional finish and Consistent Reliability 
printed greeting cards of photos
Gorgeous Photographs turned into greeting cards

Using a professional fine art printers for printing greetings cards can make a big difference in how retailers and potential customers respond to your cards. You don’t want your cards to fade from sunlight and you don’t want flimsy cards to start curling after being handled a few times. You need a fine art printers that actually prints cards with pigment inks, so you don’t have fading cards after a few displays at art fairs. Also they can advise on what important contact details need printing on your greeting cards. They can also print your art and photographs onto heavy weight card stock, tell you which card will suit your image best and able to offer short volume print runs. Very cost effective when you are using greeting cards as part of your marketing strategy.

Get in touch see how we can help or place your order here.

Christmas Custom printed cards, connecting on a personal level with your potential buyers and supporters

Everyone says your first potential buyers of your art and fine art photography are your family and friends. So imagine how many people you could advertise too. By sending Christmas cards of your works to everyone you know, including your dentist and local post office. It is amazing how many businesses will be pleased to put up a greeting card on the counters and walls, for all to see and it didn’t cost you a penny in advertising. Don’t forget the all important hand-written message inside too! You never know who will see your cards and turn into a regular customer.

We all love to see the package unveiling’s on youtube. So too do we still love to receive a greeting card in the mail. Being able to physically open the envelope, hold and see a beautiful card with a personal message still outweighs the feeling you get from an email greeting. Your buyers will still have your card on their mantelpiece, as a reminder, long after an email greeting has been forgotten.

Think outside the box

Greeting cards are a low cost marketing tool, you just have to think outside the box a little. Even sending a thank you to your local wildlife charity centre can lead to an opportunity. Venues and retailers are usually happy to trial a small batch of your cards. You also get great feedback on which images are popular. This could make you re-think your art or photography subjects.

Overall greeting cards are small for sending and transporting. They are great for a small budget and are great at sending a positive feel to whoever receives one. You can’t lose, by printing greeting cards, it’s about how you use them. Think of lots of ways you can get those images in front of lots of people, without the high expense. Including sending a card with a lovely message and a few sample cards to magazines and publications. Don’t be corporate in your wording, be personal, because you are selling you and your abilities. That extra care and attention will stand out amongst their business mail.

Get In Touch 

So what are you waiting for, start putting a collection of your images together. Get in touch and let us help turn your art and photos into printed greeting cards, to a professional finish. 

Here at The Artists Print Room our custom printed greeting cards are printed with archival pigment inks and trimmed, creased and packaged by hand.

Please click here to place your greetings cards order


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Bespoke Greetings Cards

Originally posted 17th June 2019 – Updated 28th May 2020

Did you know that you don’t just have to have your work reproduced as standard prints? You can also create bespoke, stunning greetings cards from your art or photography. By having your image printed on a card, you’re really giving loved ones something bespoke, personal and special. You could take your favourite holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that your recipient can keep and frame.

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as six-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side or short side). Additionally, we can produce square cards for something a little different which are 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just six greetings cards per design and all are provided with corresponding envelopes and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between three and seven days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Bespoke Christmas Greeting Cards

It’s coming up to that time of year again… The nights are starting to draw in, the temperature is dropping and our supermarkets are being stocked full of seasonal goodies! Christmas is now just around the corner and it’s time to start planning.

This year, why not do something extra special and have your artwork or photography printed onto bespoke Christmas greeting cards? You could increase your turnover by producing your artwork or photography as an additional product. By having your image printed on a card, you’re offering your customers something truly special and bespoke. You could take your favourite winter holiday image, whether this be either a photograph or a painting of the scenery and turn it into greetings cards that recipients can keep and frame.

Bespoke Christmas Greeting Cards

Our greetings cards are digitally printed using pigment inks and FSC approved acid free 300gsm card. This allows you to order quantities as low as twelve-cards per design, provided they are on the same substrate (we also provide discounts for larger quantities). We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side). Additionally, we can produce square cards for something a little different which are 100x100mm and 145x145mm. Each greetings card can be printed either with or without a border and we also include a small thumbnail on the back of each card of your work and also the image title, your name and website address.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings cards (free of charge!) Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just twelve greetings cards per design and all are provided with corresponding envelopes and cello sleeves and are sent to you flat packed and pre-creased so your cards are ready for their handwritten note and then the postbox!

Turnaround time for greetings cards printing is between five and ten days, however, this can be slightly longer at peak times so please check with us if you’re working to a tight deadline.

Order your bespoke Christmas greeting cards online using our simple to use online order form.


Did you know that we are the only fine art printing company in the UK which has been accredited by Canson Infinity, Hahnemühle Fine Art, Epson DigigraphieILFORD and the Fine Art Trade Guild? Also, why not sign up to our mailing list to keep up to date with news, products and future competitions at The Artists Print Room – just complete the form below.

Don’t forget to follow us on Facebook and Instagram too!

Custom Printed Greetings Cards

When it comes to greetings cards we are sure it is not only us that this has happened too… going to purchase a card for a friend or family member and thinking ‘have I given them this card before?!’ Or alternatively, spending what feels like hours picking cards up and just not finding the right special one!

Well, why not create your own beautiful greetings cards, whether that be for birthdays, anniversaries, Christmas or just because? By having your image printed on a card, you’re really giving loved ones something bespoke, personal and special. You could take your favourite holiday image, whether this be either a photograph or a painting of the scenery and turn it into a greetings card someone can keep and frame.

Here at The Artists Print Room we offer two paper qualities for greetings cards, either a 300gsm smooth extra white paper or alternatively a 280gsm felt textured paper. We offer various sizes including; 6×4″, 7×5″ or 8×5.6″ all available as either portrait or landscape (folded along the long side or short side). These sizes are ideal for purchasing frames for the cards too! Additionally, we can produce square cards for something a little different which are 145x145mm.

But, the best bit! You don’t need to worry about downloading a template and having to layout the design yourself! We are happy to take that pressure away from you. Once you upload your image through our online ordering system we will design and proof your greetings card. Of course, we will send you a proof for approval before going to print ensuring you’re happy with your personalised product. Our minimum order is just six cards per design and all are provided with corresponding envelopes so your cards are ready for their handwritten note and then the postbox!